I have been left so in awe by the sheer quantity of auspicious talent at the Esthethica stand at London Fashion Week this month that I felt just one article would not suffice in covering this fundamental event in the fashion calender. I felt it all to hard to digest all in one sitting so I embarked on another tour of the stands having already covered Beyond Skin, Izzy lane and Ada Zandition.I set out to prowl for more talent. The first to lure me into his stand was sustainable fashion designer Mark Lius, a man that whole heartedly deserves the title of forerunner in ethical production. His collection draws influence from the philosophy entitled ” Singularity Point”. The thesis is that a system after time becomes self aware of its own limitations and eventually devises a structure to rewrite its own rules and push itself further. Mark has miraculously achieved to produce his entire collection without the use of a sewing machine!. Astounding I know!!!
Liu has a zero waste policy and has developed his own exclusive cutting technique devised to save a astounding 15% of material on each garment .In conjunction to this he has established a technique that utilises water based pigments in the dying process.Through this Liu has systemically refined a entirely new ethos for fashion design, which bridges the gap between the manufactures needs and that of the environment. Thus making his work intrinsic to the development of a more ethical fashion system, proving ecological sustainability and fashion need not be sole entities and that they can be fused.
The collection oozes romance featuring a subtle palette which graduates from muted creams through to pinks and charcoals giving the collection a real sense of fluidity .Each of the dresses is beautifully crafted with such intricacy, delicate and understated prints are complimented perfectly by the elegant cut of the dresses .
The next designer to ensnare me was the pioneering label Good One. Having already worked with I-D magazine and juice magazine, and been finalists for the new designer of the year award, this brand are already making waves in the fashion sphere. Made from locally sourced recycled fabrics, Good One proves using old fabrics in your designs certainly doesn’t have to look like a sack of rags from Oxfam!.The collection exudes colour with block shapes and print to create stylish yet individual dresses.
The brand offers an online shop, which supplies the entire charity range and with prices starting from £30 it wont leave a significant dent in your pockets. To top it all off all the profits go straight back to charity, double bonus!!.
With the rise of disposable fashion Good One provides a legitimate solution to waste reduction.The brand are also expanding their knowledge to the rest of the fashion industry and have established their own consultancy to educate existing brands to tackle their own waste issues.
To summarise, Esthetica this month has been a real tour de force of talent that has left me with an overwhelming feeling of amour for our British ethical talent. Watch this space because I have an excitation that this is just the beginning of a outstanding era of success for this talented bunch………………….
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