Michelle Urvall Nyrén introduces her Ever Rêve A/W 2013 fashion collection

Designer Michelle Urvall Nyrén introduces her new A/W 2013 collection, stocked at Wolf & Badger.

Written by Amelia Gregory

Ever Reve by Jamie Wignall
Ever Reve by Jamie Wignall.

Michelle Urvall Nyrén has a wonderful way with ink, whether it be the washes of colour in her beautiful fashion illustrations (found in Amelia’s Compendium of Fashion Illustration) or the beautiful bespoke prints on garments in her Ever Rêve fashion range, now stocked in Wolf & Badger. Here she explains the inspiration behind the new collection and the making of her accompanying video.

My inspiration for the A/W 2013 Ever Rêve collection was again taken from a story by Swedish writer Hanna Ricksten. When I discussed the character and idea for the collection with my business partner Karol he straight away grabbed his computer and started showing me pictures of old palaces in the city of Lodz, Poland where he is from. We wanted to create an ambience where this young woman partly looked very lonely in a big and empty space and partly looked unbelievably strong and independent. The study of the strong and weak, the dreamy and real is something that I have been analysing in my work for a long time and find very interesting.

Michelle Urval Nyrén
Michelle Urval Nyrén
Ever Reve by Laura Hickman
Ever Reve by Laura Hickman.

We eventually decided to take the photos and make the video in The Museum of Cinematography in Lodz, a mid-nineteenth century small palace (residence) in a neo-renaissance style. It has a quite dramatic feeling to it but without being too old-school. Sejin Ahn, the photographer just finished his fifth year at the film school in Lodz and is a very talented film producer. He wanted the photos to look like they were a part of an actual film and have a real and untouched look. The way we both work with characters and sets makes it perfect for collaboration. He has got an amazing attention to details and he doesn’t give up until he has got what he thinks is a perfect picture.

Michelle Urvall Nyrén
Michelle Urvall Nyrén
Ever Reve by katy edelsten
Ever Reve by Katy Edelsten.

This collection was modelled by my younger sister Amanda. She has been working professionally for quite a while and she did a very good job in the cold building and snowy garden. We are close like twins and read each others minds so she knew exactly what kind of ambience I was after.

Michelle Urvall Nyrén
Ever Reve By Kim Jenkins
Ever Reve by Kim Jenkins.

You can read a full interview with Michelle Urvall Nyrén here.

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