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New S/S 2013 Season Interview: Fanny & Jessy present Uscopia

Sexy tomboys are given the Sci-Fi treatment in the new S/S 2013 collection from friends and business partners Fanny & Jessy.

Written by Amelia Gregory

Fanny & Jessy by Rebecca Higgins
Fanny & Jessy by Rebecca Higgins.

A year ago I was blown away by the S/S 2012 catwalk collection by design duo Fanny & Jessy. This season the androgynous style of Uscopia is presented in the otherworldly terrain of… Somerset (with added foil). Sporty utilitarian shapes are given the Fanny & Jessy treatment with metallic fabrics and digital prints inspired by the Northern Lights.

How did Fanny & Jessy start life?
We met at London College of Fashion in our very first pattern cutting class! 

Fanny and Jessy S:S 2013
What sets Fanny & Jessy apart from other fashion brands?
We tend to make clothes that we would like to wear and based very much on us, our likes, personalities and what we’re influenced by rather than following trends – although there’s obviously a lot of sub-conscious influence from living where we do. We are also moving away from the un-written rules of the industry, this is a recent change, but definitely sets us apart from other brands. We are moving away from season’s and having direct contact with our customer through our new E-Commerce site and social networks.

Fanny and Jessy S:S 2013
Can you tell me a bit more about Uscopia, the current collection?
Welcome to Uscopia! After spending a long season delving in to images of other-worldly terraines, earthscapes and mind-bending natural formations we have created our own world. Using found images of the northern lights in Iceland, manipulated by artist Leif Podhajsky we have created a colourful yet organic print which includes the seemingly unnatural colours that run through the entire collection. 

Fanny and Jessy S:S 2013
How and where was the new look book shot?
We went off on our own little adventure to the countryside to shoot our new campaign and make some short films with a dream team gang consisting of photographer Rory DCS, film-maker Danny Sangra, megababe models Georgia Frost and Polly Brown, stylist Siobhan Lyons and make-up artist Poppy France. We went and explored the (suprisingly) supernatural landscape of our home county Somerset and came out with some beautiful results!

Fanny and Jessy SS2013 by Shy Illustrations
Fanny and Jessy S/S 2013 by Shy Illustrations.

You’ve decided to sell your clothes from your own online store, what led to this decision?
We are taking a step away from being a traditionally seasonal brand, and looking more towards the way we felt when we started the label, making our own rules, setting our own deadlines and feeling closer to our customers. We will be stepping outside of the all consuming Fashion Orb and see what new places we can discover along the way! 

Fanny and Jessy S:S 2013

What did you do with Danny Sangra over LFW, and how did this come about?
We have worked with Danny since we first started the label, he designed our Logo and also the cult I Hope You Die Soon T-shirts that became synonymous with our label in the early days. He is one of our best friends and favourite people to work with so it was natural to start this new adventure with him. We made 5 video stings for our online launch, 1 for each day of fashion week. See all 5 stings above. We also got him to graffiti all over The Salon Club‘s gorilla – they have a big white gorilla as part of their furniture and Danny drew all over him for the launch!

fanny&jess by_angela lamb
Fanny & Jessy by Angela Lamb.

What else did you do to launch the current collection? 
We threw an exclusive party at The Salon Club in Mayfair for friends of the label after fashion week with our favourite boys and band of the moment Splashh who played a live set with visual projections and special DJ set from the masterful Leif Podhajsky. It was a great way to share the excitement of our revolution! 

Fanny and Jessy S:S 2013
Fanny&Jessy SS13_IsherDhiman
Fanny & Jessy S/S 2013 by Isher Dhiman.

What next for Fanny & Jessy
Collaborations, small capsule collections and a new film.. also an exciting Advent Calendar Christmas sale to get your hands on some of our A/W 2012 Sea Foam in Your Eyes collection!


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