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Top 25 Art Blog - Creative Tourist

Osman: London Fashion Week S/S 2013 Catwalk Review

Who loves bright colours? Osman loves bright colours! Perhaps the worst subtitle ever, but I can't think of anything else at this stage. I did very much enjoy his show in the BFC tent on the evening of Tuesday 18 September, though…

Written by Matt Bramford


Osman S/S 2013 by Krister Selin

And so it was to Osman to ‘close’ my fashion week, as it were. It was getting late on the Tuesday and, frankly, I couldn’t be arsed to trek to Somerset House. I had a heap of work to do and the thought of going all that way to watch models walk in front of me twice for five minutes was almost too much to bear. In the end, I decided to go, obviously; I’m so glad I did.


Osman S/S 2013 by Antonia Parker

I had a rubbish seat but enjoyed watching people skid on Kuoni-sponsored A3 Osman lookbooks as I waited for the show to start. The catwalk had been adorned with a huge black rope, crossing above the bit where the models come out and trailing up both sides of the catwalk. Osman‘s got a bit of a reputation for putting on a good show and I liked the drama that this backdrop was already creating. There was a lot of fuss on the catwalk before proceedings began – Corinne Bailey Rae was one of many guests that had photographers in a flash bulb frenzy. But it was Osman‘s unique and vibrant colour palette and fashion-forward sense of shape that would really get the crowd going.


All photography by Matt Bramford

Incredible hues of pink and blue appeared before us. Osman Yousefzada always has a crafted ability to whet our appetites for the next summer while the current one is slipping away from us. Strong and dynamic shape was this season’s key theme – angular cuts were aplenty. Kimono shapes with a modern twist were teamed with high-waisted shorts, followed by tailored coats that curved to reveal more short shorts.


Osman S/S 2013 by Krister Selin

The collection progressed with embroidered love heart patterns. The same bold silhouettes were decorated with this beautiful design, having a slightly religious effect on certain dramatic overcoats. Brightly coloured hearts brought black garments to life while complimenting the blue and pink numbers.

More drama came later with Osman‘s unique forms: scooping necklines, wide sleeves, geometric patterns on tops, thick strips of fabric wrapped around models’ shoulders like shawls, sexily revealing only the collarbone.


Osman S/S 2013 by Antonia Parker

Less rigid looks followed with flowing skirts and fabric casually slung around models’ necks, but never without a hint of structure – tapered and cropped trousers defining many looks.

A few all black numbers heightened the drama towards the end – I particularly liked an all-in-one cape worn like a hood over skin-tight shiny trousers and a racy dress cut all the way up to the hip with bondage-like corsetry.

My favourite look was the penultimate outfit consisting of a white upper half with fabric draped all the way to the floor, following the model as she swaggered. It had all the qualities of Osman exuberance – femininity, drama and masses of sex appeal. I bet Osman fans new and old can’t bloody wait to get this stuff on come next year.

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