Now I know the term fashionable late was termed in fashion circles, more about here but I really didn’t think fashion could be this late. Fifty minutes late to be exact. Even best friends would not be excused an unapologetic wait like that. So while waiting, I played spot the style editor, Alexandra Schulman sat a few rows in front of me and opposite her on the other side of the catwalk sat Hilary Alexandra who was joined by Alexa Chung (I know not a style editor). Popping of flashes alerted me to Louise Roe of Vogue TV. It all felt so fashion, darhling!
Then the moment had arrived, the lights went out and the music started up. I felt a swirl of excitement as the models marched down the catwalk. This was designer Avsh Alom Gur’s first proper catwalk season as creative director for Ossie Clark and he gave us a taste of what we are all hoping for next summer, louche poolside cocktail drinking in a tropical paradise.
Silk flowed to form sleeveless jumpsuits and swirling floor length dresses. High waisted knee length shorts were paired with draped translucent blouses. Boldly printed dresses evocked exotic summer holidays which added a more youthful element to the grown up stylings. Colour-wise, every shade from nude to coral was shown, with flashes of fuchsia, emerald green and indigo to add a vibrant summer look. But, my favourite use of colour was coral teamed with lavender, such a fresh use of colour is always welcome.
But fashion lovers of the iconic Ossie Clark, would have been disappointed in the lack of Celia Birtwell style prints (only two looks borrowed from that strong heritage) and seventies glam, Clark was originally famed for. Sure the collection was glam, but it lack a real distinctive look, the draped flowing forms were not instantly recognisable as Ossie Clark or anything else for that matter. Re-inventing a former great brand is always a difficult task and this was only Gur’s second season at Ossie Clark. Whilst channelling sexy subtle feminine styling, the collection lacked an all important cohesive look.
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