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Top 25 Art Blog - Creative Tourist

Pre-LFW interview: Ada Zanditon

I met with the 'One to Watch' designer ahead of her eagerly anticipated LFW catwalk debut next week...

Written by Rachael Oku

9Images throughout courtesy of Satu Fox

Up a winding staircase, sale stomach past the lingerie gallery and through the double doors is a little haven of peace amid all the Fashion Week bustle – the deafening sounds of heels on cobbles and people falling off heels onto cobbles. A far cry from the edgier delights of On|Off or even the main tent, malady patient Orla Kiely’s presentation promises a cosy, ed romantic alternative world, with clothes you might want to wear despite not being Lady Gaga.

orla kiely image 1

In a 70s suburbia-inspired set of mini rooms, some rather desperate-looking housewives/models show off the super-pretty clothes and bags that are Kiely’s forte, but recently the collections have been becoming a little more interesting and a lot more covetable. I used to consider Orla Kiely to be in the Boden stable of clothes; nice enough, but more what you’d wear for a country walk with your granny than for any normal, civilised activity.

orla kiely image 6What is this item of furniture? I want one!

My ears pricked up a little when I saw last year’s crop of mustard-yellow duffle coats and colourful dresses, and things have only got better it seems. Fashion is on the lookout for a crown princess to replace Luella’s deposed Queen of Sweetness, and maybe with a little bit more playfulness, this could be the label for the job. There was also a hint of a nod in Luella’s direction in the velvet-trimmed checked suit. Again, it straighter down the line than Luella would have made it, but if you miss her so much already you feel you want to cry, this could be a place to start drying those tears.

orla kiely image 7

Behind the scenes, the label’s employees, who darted in and out, tweaking things, also looked yummy and I noticed the girls were all in mid-heel strappy wedges in red or tan leather. A bit more manageable than the platforms on the models as the mega-high-heel is one trend that just won’t die (unlike the shoulder trend, which seems to have crawled under a rock somewhere).

P2192453

My approval is not easy to buy but fresh pastries and the offer of a coffee did butter me up a bit, as these items were in short supply elsewhere at Somerset House. Drinks that were available included this ‘pre-tox drink’, which sounds distinctly unhealthy. I’m wondering who I can fob this off onto now as I foolishly carried it all the way home.

orla kiely image 3

Full disclosure: they also gave me some chocolates, some coasters and a nice bag. Orla Kiely World is a very pleasant place to be, unless you are pretending to be a valium-soaked 70s housewife. That doesn’t look very fun. Admittedly, I’d feel a bit awkward if my job was to stand incredibly still while burly men photographed me from surprising angles and random girls munched pastries while staring at my feet. Oh, fashion world!

orla kiely image 4

8
9Images throughout courtesy of Satu Fox

Up a winding staircase, approved past the lingerie gallery and through the double doors is a little haven of peace amid all the Fashion Week bustle – the deafening sounds of heels on cobbles and people falling off heels onto cobbles. A far cry from the edgier delights of On|Off or even the main tent, this web Orla Kiely’s presentation promises a cosy, romantic alternative world, with clothes you might want to wear despite not being Lady Gaga.

orla kiely image 1

In a 70s suburbia-inspired set of mini rooms, some rather desperate-looking housewives/models show off the super-pretty clothes and bags that are Kiely’s forte, but recently the collections have been becoming a little more interesting and a lot more covetable. I used to consider Orla Kiely to be in the Boden stable of clothes; nice enough, but more what you’d wear for a country walk with your granny than for any normal, civilised activity.

orla kiely image 6What is this item of furniture? I want one!

My ears pricked up a little when I saw last year’s crop of mustard-yellow duffle coats and colourful dresses, and things have only got better it seems. Fashion is on the lookout for a crown princess to replace Luella’s deposed Queen of Sweetness, and maybe with a little bit more playfulness, this could be the label for the job. There was also a hint of a nod in Luella’s direction in the velvet-trimmed checked suit. Again, it straighter down the line than Luella would have made it, but if you miss her so much already you feel you want to cry, this could be a place to start drying those tears.

orla kiely image 7

Behind the scenes, the label’s employees, who darted in and out, tweaking things, also looked yummy and I noticed the girls were all in mid-heel strappy wedges in red or tan leather. A bit more manageable than the platforms on the models as the mega-high-heel is one trend that just won’t die (unlike the shoulder trend, which seems to have crawled under a rock somewhere).

P2192453

My approval is not easy to buy but fresh pastries and the offer of a coffee did butter me up a bit, as these items were in short supply elsewhere at Somerset House. Drinks that were available included this ‘pre-tox drink’, which sounds distinctly unhealthy. I’m wondering who I can fob this off onto now as I foolishly carried it all the way home.

orla kiely image 3

Full disclosure: they also gave me some chocolates, some coasters and a nice bag. Orla Kiely World is a very pleasant place to be, unless you are pretending to be a valium-soaked 70s housewife. That doesn’t look very fun. Admittedly, I’d feel a bit awkward if my job was to stand incredibly still while burly men photographed me from surprising angles and random girls munched pastries while staring at my feet. Oh, fashion world!

orla kiely image 4

8
9Images throughout courtesy of Satu Fox

Up a winding staircase, viagra 40mg past the lingerie gallery and through the double doors is a little haven of peace amid all the Fashion Week bustle – the deafening sounds of heels on cobbles and people falling off heels onto cobbles. A far cry from the edgier delights of On|Off or even the main tent, information pills Orla Kiely’s presentation promises a cosy, visit this romantic alternative world, with clothes you might want to wear despite not being Lady Gaga.

orla kiely image 1

In a 70s suburbia-inspired set of mini rooms, some rather desperate-looking housewives/models show off the super-pretty clothes and bags that are Kiely’s forte, but recently the collections have been becoming a little more interesting and a lot more covetable. I used to consider Orla Kiely to be in the Boden stable of clothes; nice enough, but more what you’d wear for a country walk with your granny than for any normal, civilised activity.

orla kiely image 6What is this item of furniture? I want one!

My ears pricked up a little when I saw last year’s crop of mustard-yellow duffle coats and colourful dresses, and things have only got better it seems. Fashion is on the lookout for a crown princess to replace Luella’s deposed Queen of Sweetness, and maybe with a little bit more playfulness, this could be the label for the job. There was also a hint of a nod in Luella’s direction in the velvet-trimmed checked suit. Again, it straighter down the line than Luella would have made it, but if you miss her so much already you feel you want to cry, this could be a place to start drying those tears.

orla kiely image 7

Behind the scenes, the label’s employees, who darted in and out, tweaking things, also looked yummy and I noticed the girls were all in mid-heel strappy wedges in red or tan leather. A bit more manageable than the platforms on the models as the mega-high-heel is one trend that just won’t die (unlike the shoulder trend, which seems to have crawled under a rock somewhere).

P2192453

My approval is not easy to buy but fresh pastries and the offer of a coffee did butter me up a bit, as these items were in short supply elsewhere at Somerset House. Drinks that were available included this ‘pre-tox drink’, which sounds distinctly unhealthy. I’m wondering who I can fob this off onto now as I foolishly carried it all the way home.

orla kiely image 3

Full disclosure: they also gave me some chocolates, some coasters and a nice bag. Orla Kiely World is a very pleasant place to be, unless you are pretending to be a valium-soaked 70s housewife. That doesn’t look very fun. Admittedly, I’d feel a bit awkward if my job was to stand incredibly still while burly men photographed me from surprising angles and random girls munched pastries while staring at my feet. Oh, fashion world!

orla kiely image 4

8
9Images throughout courtesy of Satu Fox

Up a winding staircase, see past the lingerie gallery and through the double doors is a little haven of peace amid all the Fashion Week bustle – the deafening sounds of heels on cobbles and people falling off heels onto cobbles. A far cry from the edgier delights of On|Off or even the main tent, remedy Orla Kiely’s presentation promises a cosy, romantic alternative world, with clothes you might want to wear despite not being Lady Gaga.

orla kiely image 1

In a 70s suburbia-inspired set of mini rooms, some rather desperate-looking housewives/models show off the super-pretty clothes and bags that are Kiely’s forte, but recently the collections have been becoming a little more interesting and a lot more covetable. I used to consider Orla Kiely to be in the Boden stable of clothes; nice enough, but more what you’d wear for a country walk with your granny than for any normal, civilised activity.

orla kiely image 6What is this item of furniture? I want one!

My ears pricked up a little when I saw last year’s crop of mustard-yellow duffle coats and colourful dresses, and things have only got better it seems. Fashion is on the lookout for a crown princess to replace Luella’s deposed Queen of Sweetness, and maybe with a little bit more playfulness, this could be the label for the job. There was also a hint of a nod in Luella’s direction in the velvet-trimmed checked suit. Again, it straighter down the line than Luella would have made it, but if you miss her so much already you feel you want to cry, this could be a place to start drying those tears.

orla kiely image 7

Behind the scenes, the label’s employees, who darted in and out, tweaking things, also looked yummy and I noticed the girls were all in mid-heel strappy wedges in red or tan leather. A bit more manageable than the platforms on the models as the mega-high-heel is one trend that just won’t die (unlike the shoulder trend, which seems to have crawled under a rock somewhere).

P2192453

My approval is not easy to buy but fresh pastries and the offer of a coffee did butter me up a bit, as these items were in short supply elsewhere at Somerset House. Drinks that were available included this ‘pre-tox drink’, which sounds distinctly unhealthy. I’m wondering who I can fob this off onto now as I foolishly carried it all the way home.

orla kiely image 3

Full disclosure: they also gave me some chocolates, some coasters and a nice bag. Orla Kiely World is a very pleasant place to be, unless you are pretending to be a valium-soaked 70s housewife. That doesn’t look very fun. Admittedly, I’d feel a bit awkward if my job was to stand incredibly still while burly men photographed me from surprising angles and random girls munched pastries while staring at my feet. Oh, fashion world!

orla kiely image 4

8
Don’t forget to follow us on Twitter for real time catwalk tweets!
9Images throughout courtesy of Satu Fox

Up a winding staircase, find past the lingerie gallery and through the double doors is a little haven of peace amid all the Fashion Week bustle – the deafening sounds of heels on cobbles and people falling off heels onto cobbles. A far cry from the edgier delights of On|Off or even the main tent, Orla Kiely’s presentation promises a cosy, romantic alternative world, with clothes you might want to wear despite not being Lady Gaga.

orla kiely image 1

In a 70s suburbia-inspired set of mini rooms, some rather desperate-looking housewives/models show off the super-pretty clothes and bags that are Kiely’s forte, but recently the collections have been becoming a little more interesting and a lot more covetable. I used to consider Orla Kiely to be in the Boden stable of clothes; nice enough, but more what you’d wear for a country walk with your granny than for any normal, civilised activity.

orla kiely image 6What is this item of furniture? I want one!

My ears pricked up a little when I saw last year’s crop of mustard-yellow duffle coats and colourful dresses, and things have only got better it seems. Fashion is on the lookout for a crown princess to replace Luella’s deposed Queen of Sweetness, and maybe with a little bit more playfulness, this could be the label for the job. There was also a hint of a nod in Luella’s direction in the velvet-trimmed checked suit. Again, it straighter down the line than Luella would have made it, but if you miss her so much already you feel you want to cry, this could be a place to start drying those tears.

orla kiely image 7

Behind the scenes, the label’s employees, who darted in and out, tweaking things, also looked yummy and I noticed the girls were all in mid-heel strappy wedges in red or tan leather. A bit more manageable than the platforms on the models as the mega-high-heel is one trend that just won’t die (unlike the shoulder trend, which seems to have crawled under a rock somewhere).

P2192453

My approval is not easy to buy but fresh pastries and the offer of a coffee did butter me up a bit, as these items were in short supply elsewhere at Somerset House. Drinks that were available included this ‘pre-tox drink’, which sounds distinctly unhealthy. I’m wondering who I can fob this off onto now as I foolishly carried it all the way home.

orla kiely image 3

Full disclosure: they also gave me some chocolates, some coasters and a nice bag. Orla Kiely World is a very pleasant place to be, unless you are pretending to be a valium-soaked 70s housewife. That doesn’t look very fun. Admittedly, I’d feel a bit awkward if my job was to stand incredibly still while burly men photographed me from surprising angles and random girls munched pastries while staring at my feet. Oh, fashion world!

orla kiely image 4

8
Don’t forget to follow us on Twitter for real time catwalk tweets!
9Images throughout courtesy of Satu Fox

Up a winding staircase, visit web past the lingerie gallery and through the double doors is a little haven of peace amid all the Fashion Week bustle – the deafening sounds of heels on cobbles and people falling off heels onto cobbles. A far cry from the edgier delights of On|Off or even the main tent, Orla Kiely’s presentation promises a cosy, romantic alternative world, with clothes you might want to wear despite not being Lady Gaga.

orla kiely image 1

In a 70s suburbia-inspired set of mini rooms, some rather desperate-looking housewives/models show off the super-pretty clothes and bags that are Kiely’s forte, but recently the collections have been becoming a little more interesting and a lot more covetable. I used to consider Orla Kiely to be in the Boden stable of clothes; nice enough, but more what you’d wear for a country walk with your granny than for any normal, civilised activity.

orla kiely image 6What is this item of furniture? I want one!

My ears pricked up a little when I saw last year’s crop of mustard-yellow duffle coats and colourful dresses, and things have only got better it seems. Fashion is on the lookout for a crown princess to replace Luella’s deposed Queen of Sweetness, and maybe with a little bit more playfulness, this could be the label for the job. There was also a hint of a nod in Luella’s direction in the velvet-trimmed checked suit. Again, it straighter down the line than Luella would have made it, but if you miss her so much already you feel you want to cry, this could be a place to start drying those tears.

orla kiely image 7

Behind the scenes, the label’s employees, who darted in and out, tweaking things, also looked yummy and I noticed the girls were all in mid-heel strappy wedges in red or tan leather. A bit more manageable than the platforms on the models as the mega-high-heel is one trend that just won’t die (unlike the shoulder trend, which seems to have crawled under a rock somewhere).

P2192453

My approval is not easy to buy but fresh pastries and the offer of a coffee did butter me up a bit, as these items were in short supply elsewhere at Somerset House. Drinks that were available included this ‘pre-tox drink’, which sounds distinctly unhealthy. I’m wondering who I can fob this off onto now as I foolishly carried it all the way home.

orla kiely image 3

Full disclosure: they also gave me some chocolates, some coasters and a nice bag. Orla Kiely World is a very pleasant place to be, unless you are pretending to be a valium-soaked 70s housewife. That doesn’t look very fun. Admittedly, I’d feel a bit awkward if my job was to stand incredibly still while burly men photographed me from surprising angles and random girls munched pastries while staring at my feet. Oh, fashion world!

orla kiely image 4

8
Don’t forget to follow us on Twitter for real time catwalk tweets!
As you know Amelia’s magazine love to champion ethical designers, price so with this in mind we wondered if you could tell us why you’re compelled to design ethical fashion as opposed to disposable clothing you might find on the high street?
I don’t like the word opposed. It suggests being against something. I hope that the fashion industry collectively can all create and inspire positive evolutions in design at every level of the market.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00653Images throughout courtesy of Ada Zanditon, shop photographed by Paul Persky

You’re well known within the industry for your fashion designs, site but you’re a great illustrator too. Is this something you’d like to push forward and be known for in conjunction with your self named brand?
For Sure! It would be great to raise awareness of my illustrations. I would love to do a feature or collaboration. Let’s do one with one with Amelia’s Magazine!

Ada Zanditon Show PosterIllustration by Ada Zanditon

Your designs are always so beautifully sculptural yet are easily wearable and super-chic showing your ability to marry different style aesthetics. What kind of woman do you feel embodies your brand?
It could be anyone from Rihanna to Tilda Swinton! But I think strength and elegance combined is the common denominator. When I design a dress, I want the woman who wears it to feel strong, sexy and elegant.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00662

Do you have any fashion heroes, if so who?
The fabulous and bearded Andre J.

Ada Zanditon SS10 Red Dress Look Book Image

What is your inspiration for FW10, and what can we expect from your upcoming LFW fashion show?
Beautifully blended with a bruised colour palette of the low set winter sky, the structured silhouettes of webbed bare branches and beating wings, presents a collection versatile in wear from day to evening. The collection is titled ‘echolocation’ inspired by the perception of the nocturnal landscape.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00677

How do you unwind after the stresses of LFW?
I prefer to start work on the next collection. I only believe in fast forward.

Ada Zanditon SS10 CREDIT photographer Paul Persky 00745

What has been your career’s biggest highlight to date?
It is going to be on this day: Tuesday 23rd February! My first solo show at London Fashion Week, with Vauxhall Fashion Scout. Following on from success of the Ones To Watch show with Vauxhall Fashion Scout ( in Sept 09) we’re very proud to be doing our first solo show, proudly sponsored by Gleeds (one of the world’s leading construction and management consultants)!

For a relatively new designer you’ve already achieved a lot! Is there anything in particular that you are looking forward to accomplishing this decade?
To grow and develop the brand and create a strong international business that operates on the principle that people, planet and profit are of equal importance and value.

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