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Top 25 Art Blog - Creative Tourist

Prophetik: London Fashion Week A/W 2012 Catwalk Review

Jeff Gardner and his label Prophetik made a welcomed return to fashion week on Sunday 19 February, with live music, courtly couture and, erm… Whitney Houston!

Written by Matt Bramford


Prophetik A/W 2012 by Faye West

My fashion week hadn’t got off to the best of starts this season. I skipped day one, and arrived on day two rather worse for wear. I’d been out boozing the night before and hadn’t predicted to feel quite so dreadful the next morning. I managed the Spijkers show, but on my way to see my faces, Teatum Jones, I was spinning out so badly that I just had to return home. Spending the day on the sofa sorted me out, and so I leapt out of bed on a bright, Spring-like morning on Sunday (day three) to catch Prophetik, back after a hiatus last season, to see what Jeff Gardner could offer fashion fans at 10.30am.


Prophetik A/W 2012 by Claire Kearns

Seating was easy peasy thanks to the glorious gals at Forward PR, and the show began only a few minutes late. This season, Jeff’s charity of choice is the Lawrence Anthony Foundation, committed to protecting endangered rhinos. Well, I certainly didn’t expect to see photographs of rhinos mutilated at such an early hour, but the provocative images hit home the crisis the species face. It costs £30,000 to protect one rhino for a year – a terrifying amount of money – because the only way to keep them alive is by guarding them 24 hours a day. You can read more about the cause here.


All photography by Matt Bramford

So it was on with the show. True to form, a vibrant violinist opened the proceedings, galavanting up and down the catwalk as she played. A live band then accompanied music that blasted from the sound system and the first model appeared.

This collection was called ‘Courtly Love‘, which for a brief moment made me imagine Prophetik’s staple frocks with Courtney Love-esque make-up. Alas, this wasn’t the case. The theme was more of a reference to Princess Grace, archetypal dandies and an age-old way of dressing reinvented with a surge of modernity. The collection brought Prophetik’s inimitable style back to the catwalk – romance, drama and sophistication neatly packaged into one collection.


Prophetik A/W 2012 by Gilly Rochester

Layers of lace were built up on dresses, blouson sleeves met with tight cuffs, swooping necklines were decorated with ruffled trims and sashes around waists provided flattering silhouettes.

This season saw a shorter hemline on some pieces that came as a bit of a surprise; I’m used to Jeff’s floor-sweeping numbers but cuter frocks cut above the knee made the collection seem more wearable and playful.

Menswear was exemplary as per: this season brought cropped tuxedos with jazzy gold buttons and baggy knits; pillow-shaped sleeves appeared on shirts. I spent more time than was necessary fancying two frock coats, the first with beautiful embroidery that looked like a V&A exhibit, the second made from luxurious velvet with heavy brocade detailing.

I don’t see myself hanging around Bethnal Green in either, but I’ve since fantasised about wearing the latter around the house, pretending I’m from another era.


Prophetik A/W 2012 by Gabriel Ayala

The finale created gasps across the room: a dress, black on bottom, white on top, featured one of Jeff’s grandmother’s original blankets (he must be running out) covered in black feathers – a real red carpet number if ever I saw one; one that will likely have Livia Firth on the phone faster than you can say green carpet. Gasps of another kind came when Whitney Houston’s ‘I Wanna Dance With Somebody’ emerged from the speakers – an unorthadox choice at a Prophetik show, but one that had guests bouncing up and down in their seats.


Finale at Prophetik A/W 2012 by Faye West

While Prophetik isn’t my favourite type of fashion – I prefer the more contemporary, print-based designers – I’m never disappointed, as I’m sure the hopeless romantics won’t be either.

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