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Top 25 Art Blog - Creative Tourist

Re-Edition Project from Yoox and Altaroma

Online success story Yoox collaborate on this season’s Limited/Unlimited project, with beautiful illustrations from Claire Kearns, Michelle Pegrume and Amy Rogers.

Written by Florence Massey

Max Kibardin Shoes by Claire Kearns

Reinventing the wheel is no mean feat, but together with Altaroma, Yoox have given it a go with both inspiring and beautiful results. Not a new concept, but one which is hard to get right, the two have worked together to create a desirable collection of eight classic designs from eight legendary maisons. With Altaroma’s Silvia Venturini Fendi, they have selected key fashion houses and contemporary designers to work together on producing must-have one-off collectors pieces and from this selection, eight stand outs were chosen to be sold exclusively on Yoox.

Sara Lanzi by Michelle Pegrume

From shoes to dresses, eight emerging talents have reworked heritage designs from the houses including Albanese, Simonetta, Fabiani and Alberto Fabiani. A shining example of a new direction in Italian high fashion, the Limited/Unlimited project has been working for the last few years to showcase a new generation of avant garde design and innovation. On the 8th July in the appropriately impressive Palazzo della Civiltà Italiana, the launch party for the collections drew in the likes of fashions finest: Suzy Menkes, Franca Sozzani, Silvia Venturini Fendi and Delfina Delettrez Fendi.

Sergio Zambon by Amy Rogers

Results of these pairings are one-off pieces that really create a link between the iconic maisons of the past and relevant 21st century style. Plenty more examples are available on the Yoox website.

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