Illustration by Natasha Thompson
ROKIT – the originators of vintage fashion boutiques (and my favourite vintage store) have done it again. Not so long ago they had me reminiscing of my time mincing around Hollywood, with their Bailey Hats of Hollywood collaboration that bought silver screen glamour to any look.
This time around, ROKIT have excelled themselves with ROKIT Recycled.
ROKIT Recycled, previously known as ROKIT Originals, is the brand’s mission to upturn fast and throwaway fashion. Let’s face it – the statistics are shocking and in a world of #2 t-shirts and £4 dresses, things aren’t changing very rapidly.
It is estimated by National Recycle Week that if every fashionista purchased one item of recycled clothing each year (each YEAR for God’s sake) it would save 371 millions gallons of waterand 4571 million days of electricity. That’s pretty incredible.
Illustration by Dan Heffer
With this in mind, ROKIT are taking ethical to the next level – ROKIT Recycled is an initiative to use every single piece of material available, with zero waste (the ethos they’ve stuck by since their humble beginnings in 1986).
With a new design team on board to conjure up new and exciting pieces, this new range is a real winner. From bags to belts and purses to hot-pants, unwanted materials are salvaged and turned into key pieces for any wardrobe this Summer and through to the Autumn. Each creation is individually handmade and therefore unique, all depending on what materials are available at the time. You might bag yourself a patchwork purse featuring vintage calfskin and suede, or a pair of denim dungarees made entirely of jean refuse.
Illustration by Emma Block
These products give new form to old structure, re-envisaging covetable pieces from vintage goods. We’ve got a few images of a teeny tiny selection of what’s on offer, but the beauty of the initiative is that you just don’t know what you might pick up. So pop down to your local ROKIT as soon as is physically possible and check out what they’ve got in store!
- The Trilby – by Rokit
- Rokit launch new vintage-inspired collection
- An Evening of Retro Hollywood Glamour at the Victoria & Albert Museum
- London Fashion Week A/W 2011 Catwalk Review: Masha Ma (by Naomi)
- Pretty Rubbish: Interview with the eco-couture company, devoted to making bespoke items of recycled fashion