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Top 25 Art Blog - Creative Tourist

SIBLING: London Collections: Men S/S 2014 Catwalk Review

West Side Story becomes 'East Side Story' for SIBLING's S/S 2014 collection of smiling boys…

Written by Matt Bramford


SIBLING S/S 2014 by Gareth A Hopkins

Oh GOD I love SIBLING. Every season they manage to come up with an amazing theme that makes you wonder how they do it, time and time again. There was an East End boozers pub crawl, fairgrounds, even wayward jailbirds and their mothers. This fifth birthday season was no exception.


All photography by Matt Bramford

West Side Story became ‘East Side Story‘ in this glorious romp through American youth culture with a British twist, taking inspiration from the 1961 film and Saul Bass‘s iconic graphics. Any collection inspired by Saul Bass’s iconic graphics gets my vote.


SIBLING S/S 2014 by Gareth A Hopkins

I settled into my perfect standing spot, sandwiched between a guy wielding an iPad (give over) as if it were a shield and a speaker belting out Gee, Officer Krupkee. The entrance to the catwalk had been daubed in Richard Woods‘s signature woodprint, and just inside I noticed a huge sign saying ‘SMILES PLEASE’ with a cheeky felt-tip drawing of a grin. Well, it would have been rude not to, and so I grinned as wide as I could as the first model appeared.

The masculinity of the Jets and gang dress codes were first explored – cropped denim jackets and oversized bomber jackets featured enlarged JET BOY motifs on the reverse. Models were styled with slick quiffs and huge smiles – oh, hang on, the sign was for them! What a brilliant idea. It took all my strength not to start weeping as each handsome devil appeared, grinning and genuinely enjoying themselves.

From the streets to the gym; up next came polos, cardigans and shorts in Richard Woods‘ aforementioned print. Dreamy colours – mint green, lilac and Shark blue were indebted on the press release to the Ndebele tribe and West Side Story cinematographer Daniel L Fapp.

No SIBLING collection would be complete without chunky knits and a hint of leopard print, and die hard fans weren’t disappointed on either count. Cardigans and cropped jackets in blue peppered the sportswear, as did a thick, black mesh knit at the beginning of the show.

The most dramatic pieces combined scoobie strings (yes, like the bracelets) with American track and field sportswear shapes to create show-stopping tops and shorts in white, neon greens and acid pink.

A knit emblazoned with a ’5′ emblem in stars closed this fifth anniversary show, SIBLING‘s best yet IMHO.

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