Amelia’s Magazine | Super Sweet!

I have to concede that I was unduly dismissive when I made the presumption that online shopping was a lost cause. Since jumping up and down excitably last week about innovative online shop Your Eyes Lie, I have unearthed another, yes another! Tremendous online shop to grace you with! Supersweet is an online lifestyle magazine come shop that fuses alternative fashion, art and underground music while showcasing fabulous designers, unique accessories and alternative Womenswear.

The first to catch my eye on the site was kitsch Jewellery brand Alex and Chloe, heralding from the sunny shores of LA this duo have been producing their zany cut out acrylic designs since 2004. Evoking an almost juvenile yet undeniably cool approach to jewellery, pieces range from nautical anchors to vibrant pink octopuses! To top it all off there is 50% off for most of the collection so pendants average at about £15 pounds each! So get your skates if you want to bag a bargain!

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Another favourite has to be shoe designer Lise Lindvig. I don’t know if I am alone in this but I have been witnessing my wardrobe ebbing into obscurity as I try in vain to find anything that can pass as spring attire. It’s that kind of tran- seasonal stage where you’re contemplating the repercussions if you wear that skirt without tights. It’s a complicated season spring, we are finally banishing away our winter woes and embracing the sun like our long lost relative! So when I saw lindvig’s vibrant designs nothing seemed to encompass the whole ethos of spring more accurately. The Danish designer’s vibrant yellow wedge heels exude warmth. I can just see myself hop footing to work on a spring’s morning in this delightful pair!

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The team at Supersweet have such a diverse array of talented designers under their belt it’s hard to squeeze them all in. The most vivacious addition to their collection has to be Womenswear designer Teerabul Songvich. Heralding from Thailand, Songvichs Middle Eastern roots resonates in his work; each piece is an explosion of colour and form. You feel as if you have unearthed a unique treasure trove brimming with sequins and vivid fabrics. Each piece is highly intricate and comprehensive, beautifully crafted from diverse materials such as leather and sequins to create a gradient of beautiful tones. With iconoclastic fans such as Bjork and the late Isabella Blow to boot I would definitely be boasting my socks off I was him!

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Another designer to stand out from the herd in is Brazilian designer Alexandre Herchcovitch. His designs are a floral tour de force, teaming classic paisleys against traditional floral motifs with voluminous ruffles and bat wings. It’s sheer Bohemian indulgence. You just want to clad yourself out in a Herchcovitch piece grab your straw hat and tent and hop foot down to the nearest green field!

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It’s safe to say Supersweet is a definite hazard to my bank balance, with such a myriad of talented designers it’s hard not to just want it all. If only money did grow on trees………………………..

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