The launch of ‘Supermarket Sarah’s Christmas Extravaganza’ at Poke Design Studios last week was not your average Christmas shopping experience. For a limited period only (1st – 15th December) East London gem, The Biscuit Factory will host Sarah’s Supermarket with a difference.
Sarah Bagner aka Supermarket Sarah “decided to leave the corporate world behind” and set up shop in her home just round the corner from Portabello Market. “I wanted to touch and feel the real world again, make things and really form relationships with people so started doing Portobello Market and assisting top stylists.”
Selling vintage finds alongside pieces from some top new designers, Sarah’s supermarket is a great place for your Christmas shopping. Before the event I had been imagining a trolley dash for vintage bargains that would put Dale’s Supermarket Sweep to shame, instead it was a cool, fun, casual affair. Staff wore supermarket skirts made of plastic bags, designed by Joanna Strickland and neon price banners displayed well known supermarket slogans; “For those who have everything”, “while stocks last!” and of course, “SALE!”
Among the wealth of talented designers exhibiting are:
London based milliner with stockists such as Coco de Mer and Harrods.
London based print textiles designer.
Product designers reforming chipped milk cartons and plastic lids into new reusable objects.
London based illustrator working in prop design, art direction, shop design, murals and textiles.
Work It! (Loren Platt, Sara El Dabi and Rory McCartney)
Underground club come sellers of classic 90s clothing and memorabilia.
German designer for Studioilse featured in Wallpaper*, Elle Decoration, Frame and Viewpoint.
London based artist, creator of the Surrealist inspired ‘Moustache Mug’. Peter Ibrugger’s mugs were great. They’d make great presents for boyfriends, brothers and dads.
Scott Ramsay Kyle
Hand embroidery with “an obsessive hobbyist feel, with additional Luxe”. Scott Ramsay Kyle’s embroidery work was fabulous. The kind of thing that can really only be appreciated properly when you’re up close and personal with it. The intricate layering of silk threads and beads was beautiful.
London based Artist / designer from South Yorkshire. Following her MA IN Communication Art and Design at the RCA she started up her ‘I Love Mel’ brand.
Mel Elliott’s large scale illustration had added denim pockets holding felt tip pens to encourage visitors to get involved. Her playful products on sale include ‘Colour Me Good’ books inspired by celebrity and fashion magazines and celebrity paper dolls. Mel will also be selling at this months “All I want for Xmas” Fair at the Truman Brewery.
Each designer will be selling at the Supermarket until December 15th. I would thoroughly recommend a visit (appointment only 9.30am-6.30pm) but if you’re unable to make it you can shop online. (I’ve added a Lily Allen paper doll by Mel Elliott to my list to Santa!)
Dale Winton, Ester Kneen, Future Industries, Joanna Strickland, Lynne Hatzius, Marie Molterer, Mel Elliott, Peter Ibruegger, Pheobe Eason, Poke Design Studios, Portabello Market, Rina Donnersmarck, Sasha Kipferling, Scott Ramsay Kyle, Supermarket Sarah’s Christmas Extravaganza, Supermarket Sweep, The Biscuit Factory, Truman Brewery, Victoria Grant, Work It!
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