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Top 25 Art Blog - Creative Tourist

Supermarket Sarah at Selfridges

A little late, but we take a look at Supermarket Sarah's launch party at Selfridges, starring Gabby Young! Illustrations by Madi Illustrates, Sam Parr and Danni Bradford

Written by Ester Kneen

Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has put together a stunning movie reminder of the launch party for ACOFI. With music provided by the wondrous 6 Day Riot, find capsule I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, buy as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, check cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 Bethnal Green heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…


Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has put together a stunning movie reminder of the launch party for ACOFI. With music provided by the wondrous 6 Day Riot, treatment I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, about it as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, pills cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 Bethnal Green heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…


Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has together this stunning movie reminder of the launch party for ACOFI, doctor with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, link as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, information pills cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

Amelia’s Magazine hearts Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has together this stunning movie reminder of the launch party for ACOFI, order with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, cialis 40mg as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI, sildenafil with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, buy as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, seek as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, case cakes by Lily Vanilli, health sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, approved as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.

Gabby Young at Selfridges, no rx illustrated by Sam Parr

The ‘Supermarket Sarah’ pop-up shop opened last month in Selfridges stationery department, here I attended Friday’s opening night to check it out. Press, visit web designers and shoppers celebrated the opening with Campari cocktails whilst enjoying an energetic acoustic set from Gabby Young.

Back in December 2009 I visited Poke Design Studios at The Biscuit Factory for Supermarket Sarah’s Christmas Extravaganza, on behalf of Amelia’s. A year on and Sarah has had wide press coverage, and has celebrity followers such as; Lily Allen, Lindsay Lohan, Tinie Tempah and La Roux. ‘Supermarket’ Sarah Bagner seems, however, unphased by all the attention and continues to do what she does best; sourcing an eclectic mix of quirky vintage finds and indie crafts, and displaying her discoveries in an inspiring and creative way. Starting out in her home in Portobello, Sarah would beautifully arrange her own walls with items to buy and serve customers tea and cakes. The launch of her website expanded her work outside of her living room and has allowed her to exhibit in a variety of locations. Using the website, customers can browse through the items displayed on real walls as part of styled stories.


Illustration by Madi Illustrates

The retro-inspired Selfridges store layout holds shelves of vintage china trinkets, playful plastic jewellery and quirky gifts and accessories, all organized into the walls four sections; Super Stuff, New Designers, Vintage and Gallery where Sarah presents a designer she admires. Currently the Gallery space presents the work of Eley Kishimoto. The collection of printed accessories include; iPhone covers, textiles, limited edition screen printed books, and even a skateboard.

Sarah’s hand-picked selection of designers are given the opportunity to have items displayed in the Supermarket-style ‘gallery’. Carefully thought out curation and styling mean each piece compliments each other, contributing to the personal nature of the ‘Supermarket Sarah’ shopping experience. It was great to see the interactivity at play between customer and product; this interactivity is also achieved on the Supermarket Sarah online platform.


Illustration by Danni Bradford

My favourite pieces included; cross stitch badges from Ma Magasin, Mell Elliot’s Lady Gaga paper doll and Strawberry Creme Nouveau‘s rubber moulded biscuit brooches. John Booth’s eccentric bag charms, Nick White fake tattoos, Katy Leigh‘s painted egg cups, and YCN‘s ‘Light up your mood’ light switch stickers, all also deserve a mention. And other great designers involved include Tatty Devine, Patternity, Donna Wilson, Lynn Hatzius, Swedish Blonde Design and Rina Donnersmarck.


All photographs by Ester Kneen

Bringing a sense of Portobello Market to London’s central shopping location. ‘Supermarket Sarah’ at Selfridges gives tourists a sense of what the London vintage and craft scene is all about. Congratulations to all involved!

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