Illustrations by Jenny Costello
With businesses struggling to survive through the recession armageddon, a few innovative individuals are thriving, using their imagination and collaborations with other creatives to succeed. Sarah Bagner, or ‘Supermarket Sarah‘ transformed a wall of her own home into a window dresser’s dream; featuring both vintage finds and handmade creations from the likes of Donna Wilson. Inviting shoppers into her home for tea and cake has gained her such a following that Selfridges even invited her to curate a wall for them.
Supermarket Sarah, illustrated by Emma Block
Her latest collaboration is with the queens of cool, Tatty Devine, whose Brick Lane store has been transformed into an Aladdin’s cave of Sarah’s goodies. Tatty Devine is also famous for pioneering the collaborative spirit, teaming up with the likes of Rob Ryan, Charlie le Mindu and Mrs Jones to make their iconic statement jewellery ranges. Last night fellow creatives Fred Butler and Anna Murray were spinning some tunes on the decks, whilst cupcakes were supplied by Fifi and Lola.
I snapped Sarah wearing her Tatty Devine ‘Supermarket Sarah’ necklace in front of her wall which will soon be online here. The installation will be in store until the 16th August, alongside Tatty Devine’s regular stock which is currently on sale. This is your one stop shop for sorting your festival outfits; grab some neck candy from Tatty Devine and something from Sarah’s vintage dressing up box and you’re set!
Photographs by Katie Antoniou
- Book Review: SuperMarket Sarah Wonder Walls by Sarah Bagner
- Supermarket Sarah at Selfridges
- Tatty Devine launch new central London store in style
- Supermarket Sarah meets Fred Butler for London Fashion Week 2009
- The ACOFI Book Tour: the first night at Tatty Devine, Covent Garden