Amelia’s Magazine | Tatty Devine and Supermarket Sarah Launch Party!

Feelin’ hot hot hot… we arrived at the field with a blanket and straw hat, viagra stuff and headed straight to the bar. Queuing for what felt like a life-time in the blistering heat, price cheap sounds of Johnny Flynn drifted through the air along with the smells of barbecued sausages. Queuing aside, we were happy.

Ciders in hand we weaved through camping chairs and stepped apologetically over blankets, occasionally catching the odd sandaled foot or splashing a little cider over a resting head… all part of the joy of festivalling, we found a spot, lay the blanket on the ground just in time for Laura Marling to take to the stage. ‘Afternoon everyone!’ Laura’s soothing voice echoed over the masses, ‘what a day!’…. people woo’d and clapped and cheered. In two years, Marling’s voice and lyrics have matured from pretty ditties to soulful folk… and her performance this weekend reeled in an eclectic crowd. Folk of all ages stood, eyes fixed and humming and Marling’s voice resonated. Songs from Marling’s latest album I Speak Because I Can mixed with original tracks from My Manic and I had us reminiscing, spinning around and singing-along.

Between sets we ate, drank and lay gazing into the brilliant blue ether… catching a bit of celebrity football, Mumford & Sons giving it their best. Seasick Steve was next up, and took to the stage with crowds-a-roaring. Unfortunately, due to minor sunstroke, we weren’t around for the whole set, but from what we saw, as always Seasick gave a cracking performance.

Mumford & Sons belted out there emotive country-inspired folk, now well-known from their vast radio coverage, and had the audience fixed. Looking and sounding the part, and slotting in perfectly to the Hop Farm scene.

Whilst queuing for a lamb kofta and chatting to a wonderful lady who lives on a pig farm in Cambridgeshire, who told me stories of her days as a festival queen in the 70s… (she was so small she used to crouch on the loo seat, feet on the seat – to avoid sitting on it… little ladies – take note!) Ray Davies performed and it came as pleasant surprise to hear the well-known Kinks records: Lola, You Really Got Me and all the rest. At the age of 66, Ray’s voice carried across fields, still very much in tact.

Last but not least, good old Bob Dylan appeared on stage, his (very) husky tones hooking the expectant field of fans, and taking them on a tumultuous journey through a plethora of songs steeped in sentiment.

Finally, an incredible set from Devendra Banhart ensued; no longer the long-haired folky-dolky guy that once plucked at our heartstrings, Devendra has completely reinvented his style: short-back-and-sides, checked shirt and long yellow cardie buttoned up; the sounds were funky and playful, his voice endearing and still with that jagged edge that made him famous. Even a few Roxy Music covers were thrown in to get us grooving. We danced until the cows came home.

All in all, a grand day out. Thank you Hop Farm!

Illustrations by Jenny Costello

With businesses struggling to survive through the recession armageddon, this site a few innovative individuals are thriving, using their imagination and collaborations with other creatives to succeed. Sarah Bagner, or ‘Supermarket Sarah‘ transformed a wall of her own home into a window dresser’s dream; featuring both vintage finds and handmade creations from the likes of Donna Wilson. Inviting shoppers into her home for tea and cake has gained her such a following that Selfridges even invited her to curate a wall for them.

Supermarket Sarah, illustrated by Emma Block

Her latest collaboration is with the queens of cool, Tatty Devine, whose Brick Lane store has been transformed into an Aladdin’s cave of Sarah’s goodies. Tatty Devine is also famous for pioneering the collaborative spirit, teaming up with the likes of Rob Ryan, Charlie le Mindu and Mrs Jones to make their iconic statement jewellery ranges. Last night fellow creatives Fred Butler and Anna Murray were spinning some tunes on the decks, whilst cupcakes were supplied by Fifi and Lola.

I snapped Sarah wearing her Tatty Devine ‘Supermarket Sarah’ necklace in front of her wall which will soon be online here. The installation will be in store until the 16th August, alongside Tatty Devine’s regular stock which is currently on sale. This is your one stop shop for sorting your festival outfits; grab some neck candy from Tatty Devine and something from Sarah’s vintage dressing up box and you’re set! 

Photographs by Katie Antoniou

Categories ,Anna Murray, ,Brick Lane, ,Charlie le Mindu, ,cupcakes, ,Donna Wilson, ,Fifi and Lola, ,Fred Butler, ,london, ,Mrs Jones, ,rob ryan, ,Sarah Bagner, ,Selfridges, ,Supermarket Sarah, ,Tatty Devine, ,vintage

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