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Top 25 Art Blog - Creative Tourist

Think Act Vote Interview Part Two

Amisha Ghadiali discusses the ideas behind Think Act Vote, why if 'politics was a brand no-one would wear it' and why at the end of the day it remains vital to vote.

Written by Sally Mumby-Croft


Photography by Dominic Clarke.

It’s the day before the general election and the concluding part of Amelia’s Magazine interview with Think Act Vote’s Amisha Ghadiali. Tomorrow you have a chance to vote. Use it.

Why do you think if “politics were a brand, no one would wear it!”?

This statement is about Westminster politics, in many ways the system we have is out of date for the world we are living in now. I don’t see people wanting to “wear” it as it is. This is why I really support the work of campaigns like Vote for a Change that focus their around how we can make the system work better for us.

How can fashion be used to engage people in Politics?

I think that fashion plays a key role in how we express ourselves and we use it to communicate things about ourselves or messages that we care about. The campaign t-shirt has become iconic as a phenomenon. At the beginning of the campaign, we ran a competition to design the perfect campaign t-shirt, which was a great opportunity for up and coming illustrators to showcase their work. The winning design by Jesson Yip was selected by a judging panel that included Katharine Hamnett and Daisy de Villeneuve. The symbols represent each word, with different fonts to represent different people’s voices. The design was then printed onto Earth Positive Eco T-shirts and is now on sale.

Through working in the ethical fashion industry I see fashion as a key way to think about sustainability. We all wear clothes, and the fashion industry affects so many people across the world as well as the environment. I work closely with Ethical Fashion designers at EFF and am one myself with my jewellery label. As an ethical designer, you don’t just have to make sure that your collection looks and fits great, but you spend a huge amount of time researching new fabrics, new technologies and finding out who is telling the truth about their labour standards or production methods. You need to be pioneering and inquisitive as you think through your entire collection and its impact on the environment and people at every stage.

Ethical Fashion designers are always pushing boundaries and are extremely passionate about what they do. I wanted to include this talent in the campaign and asked leading ethical fashion designers to create a show piece or an easy DIY customisation using a Think Act Vote t-shirt and off cuts from their collections. The designers that took part included Ada Zanditon, Junky Styling, Traid Remade, Tara Starlet and Beautiful Soul. The pieces that they created in just a week are stunning.


Photography by Ben Gold

Think Act Vote discusses the negativity imbedded in modern politics – Were there any particular examples that spurred you into action?

There are loads of examples, just try and think when the last time you heard something positive about politicians or about changes in our communities. We are always focusing on people’s failings and the ‘fear’ out there. Just last week the country spent two days focusing on the story about Gordon Brown saying a woman was a bigot.

Is this negativity the reason, do you think, for the decline in the number of votes?

Not the only reason. Things have changed a lot over the last few decades. I think two features of the neo-liberal British political landscape are related: the rise of consumerism and the demise of traditional participation. I think that the way we express who we are is different now, not that many people are lifetime members of political parties. Political identity is no longer inherited.

As mentioned before I don’t think the political system reflects who we are, which makes us lose interest.

Have you been watching the Leader’s Debate?

I have seen bit of them, but not all the way through as have been doing talks and events most evenings in the past few weeks. I think it is great to have the leaders on TV, as it has really helped getting people talking about the election. I am not sure how much of their personalities and policies we are really seeing as the whole things does feel a little over polished. I think it would mean more if we had a vote on who was PM as well as on our local MP. I would also like to see some of the smaller parties be given this platform too.

Will you be voting this election?

Yes I will be voting, I think this is vital. I haven’t decided who for yet. I will decide on election day. I am deciding between three parties but then I went on Voter Power and saw that my voter power in my constituency is only 0.039. It is an ultra safe seat. So I am thinking about voting through Give Your Vote. It is a fantastic campaign about Global Democracy which allows you to give your vote to somebody in Afghanistan, Ghana or Bangladesh. It is an act of solidarity with those who do not have a say in the decisions that affect them.

Join Amisha tonight at: The Future I Choose with Live Music, Poetry, Fashion, Photography
The City and Arts Music Project, 70-74 City Road, London, EC1Y 2BJ
5.30pm til 9pm

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One Response to “Think Act Vote Interview Part Two”

  1. Lucy says:

    Great interview – see you all at the event this evening

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