The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, with the main inspiration behind their designs having always been music, technology and a cool lifestyle.
Images throughout courtesy of Triton
For AW10 they invited CSS’s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.
Primarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.
There were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.
Triton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.
Tags:
Barbara Mattivy, css, harajuku, Karen Fuke, lovefoxxx, Sao Paulo Fashion Week, The XX, Triton
