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Valentine’s Day Special: Introducing the Samsung GALAXY Love Note Campaign

Samsung launch their fab new smartphone/tablet with the GALAXY Love Notes campaign, combining the analogue and the digital: just upload an image to your loved one and it will turn up on their doormat in the form of a postcard.

Written by Amelia Gregory

Valentines Card 2012 Galaxy Love Note
A Valentine’s Message for Amelia’s Magazine readers! (cheesy, but I mean it)

The new Samsung Galaxy Love Note campaign launches today to promote the GALAXY Note smartphone which is part tablet and part phone. It boasts a huge screen, guaranteed to appeal to image makers everywhere, as well as the S Pen facility which allows users to create written content directly onto their screen.

Galaxy love note
To celebrate the launch this fine Valentine’s Day Samsung have set up the Galaxy Love Note website, where users can share a special image and a bespoke message with their loved one. This will then be printed onto a postcard and can also be shared on social media – thereby combining the old and the new, the analogue and the digital.

YouTube Preview Image
I particularly like the lovely video which accompanies the campaign, which tells the story of the history of the Love Note through a cleverly compiled series of objects (from letters to typewriters to cassette tapes) that come together to form a giant heart. The video was put together by directors Bison and Sarah Jenneson, and was turned around incredibly quickly – from initial idea to the final film in just over a week. Pretty impressive!

Galaxy love note
Galaxy love note
Galaxy love note
To generate pre-launch interest, the directors covered up the windows of the shoot location in Hanbury Street, East London, leaving only a heart shaped peep hole before they started filming. On the day of filming they then affixed large vinyl letters with the message ‘We’re Making Love Notes…‘ and the #galaxylovenote hashtag on the windows, inviting numerous passers-by to watch the film being made. Wish I’d known about the filming, I could have popped down to take a gander – it features some fab set design.

As part of the campaign you can also watch Samantha Ronson talking about what she loves: I like the fact that her dog Cadillac is one of her favourite possessions: alongside her vast collection of Siamese twin toys (she is a twin) – I reckon she should check out Yam Kids plushies made by Constructive Designs.

Why not send a loved one in your life a surprise Love Note in the form of a postcard? It’s incredibly easy, just visit the website and upload your image and message. You will also get the chance to win one of ten Samsung GALAXY Notes if your Love Note receives the most Likes on Facebook. Hell, Florence Welch is even in on the act.

This is a sponsored blogpost but please note that I only write about things that I think are interesting, creative, clever and generally fab!


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