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Festival Preview: Truck

For those in the know, Truck has long been a highlight of the festival season, we take a look at what Truck 2010 has in store for us, and find more than enough reasons to book a ticket.

Written by Cari Steel

Turning our attention to the smaller independent festivals, we are thrilled to be featuring Truck, an event with an impeccable reputation and massive good will behind it. There are so many things that we like about Truck, we could practically list its attributes alphabetically. But for those who are scratching their heads in befuddlement, and wondering who and what this curiously monikered event is, the most important fact to learn about Truck is that it has the ethos and sensibility of a village fete and combines this with a cutting edge musical policy to create a unique and highly personalised festival that is head and shoulders above many of its contemporaries.

Truck has a much deserved reputation of having an eagle eye for upcoming talent. In recent years, bands such as Foals, Young Knives, Fuck Buttons, Get CapeWild Beasts and Fanfarlo have all graced the stages (which are used as cowsheds for the rest of the year – it’s on the site of a working farm), at a time when they were still fresh faced to the music scene. Headlining this year are bands that can easily be described, as NME did, as “awesome”. The roster includes Teenage Fanclub, Mew, Mercury Rev Clearlight Ensemble, Los Campesinos!, Chapel Club, Good Shoes and Summer Camp (a full, and yet to be completed line-up is featured on Trucks website).

Situated deep in the Oxfordshire countryside, Truck is proud to be one of the UK’s longest standing independent small festivals. The more you discover about Truck, the more you realise that it is fiercely independent in all aspects. From the get go (it was formed in 1998), Truck has rejected corporate sponsorship; instead allowing its food and ale stalls – all locally produced of course – to be run by locals rather than brands (and in the case if the ice cream stall, run by the local vicar). Truck lives by a strong charitable ethos; rather than sitting on their profits, they funnel money made at the festival back into local and national causes. Last year for example, £50,000 was raised for charity. The people behind Truck are quite possibly the busiest of bees in Oxford; as well as community projects in the city, they also run Wood, described as “Trucks folkier/younger, cleaner, greener and mysteriously beardier brother”. While Truck may be less hirsute, it certainly has the travellers bug, and recently came to New York State in the shape of Truck America, held in the mountainous Catskills region. Those who would like to attend a closer to home Truck can do so buy booking tickets through their ticket providers, Gigantic and Brown Paper Tickets, one of the first fair trade ticketing agencies in the UK which operates in a not-just-for-profit fashion. For the first time this year, there will be Friday night festivities (the music starts on Saturday at 12pm and finishes Sunday at 10pm), so campers are now welcome to pitch up from Friday, 4pm onwards. This perfectly sized, magic brew of a festival has all the key ingredients for a glorious weekend, and time is running out to get your tickets before it sells out, so hurry up and book yourself a spot!

Festival Details:
Truck Festival July 23 -25th
Ticket Prices
Adult (18+) Weekend -  £80
Friday – £15 adv/£20 on the day
Teen (13-17) Weekend – £60
Friday – £15 adv/£20 on the day
Minor (0-12) Weekend – Free
Friday – Free
Age Restrictions
Children age 14 and under must be accompanied by a parent or guardian.

Weekend tickets include access to the festival from 9am Saturday, and include 2 nights camping (saturday & sunday).


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