Not as impressive as their first output, not as depressive as their comeback, their third album manages to have some really solid hits while they explore their own roots and bring the angular guitars back. Unfortunately, the excessive number of fillers making the experience less pleasant than it should be. You can’t blame them for trying. Their new songs see them trying to sound like their old selves – back when they had enough dancefloor anthems to make Franz Ferdinand jealous, and a major behind after them. After being dropped by their label because of News And Tributes, the second album which lacked the material which made them interesting in the first place, they had no option but to go back and give us their best impression of The Jam playing punk versions of Beach Boys songs. In The Beginning of the Twist, Radio Heart and Broke Up the Time they show that they still have what it takes to create shiny pop-dance songs. So what am I forgetting to mention? Oh, yes, the bad songs on the album. The ones that sound like a pastiche of themselves; soulless use of guitar and drums (as well as their accent – which we all liked) making me wonder where the energetic, meaningful two minutes of punk madness went. It could’ve been their chance to make it via their self made label, but regrettably This is Not the World could only be a good if it was an EP.
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