Amelia’s Magazine | Micachu Instore at Pure Groove


Having proved myself to be the resident Micachu maniac at Amelia towers, it was presumed that I’d like nothing better than to go to every Micachu event happening and dissect each and every one for your reading pleasure. What can I say? I like this gal’s music, but I’m no stalker. Honest.


Besides, Micachu and the Shapes are keeping a pretty busy schedule right now, in preparation for a super stardom that seems to be promised to them. I’d applaud anyone that could keep up with this busy bunch! Feeling it too big a challenge, I opted out of Micachu’s single launch on the 11th and instead dragged fellow interns Mel and Tanya along with me to the Pure Groove record store a couple of days later to watch the band perform in store.


As we arrived to a packed out Pure Groove I was suddenly so glad that I hadn’t let this in store performance pass me by. As I had whinged about a teeny-tiny bit before, Micachu’s addition of a flesh and blood backing band seemed to me to have changed the dynamic of her performances from intimate and intriguing to something a little less inviting. Perhaps I should just be getting with the programme and not harping on about ‘the good old days’ (ummm, the one time I had seen her with a mini tape player as backing) but in any case, the more recent live performance I witnessed at Hoxton Bar and Kitchen had left me somewhat frustrated at having to strain to hear lyrics and guitar under layers of fuzzy keyboards and clattering drums.


Not so at Pure Groove! Naturally, this relatively small shop makes for an uber intimate setting for live music. Not only that, but the sound quality was pretty lovely – especially considering that the obviously keen audience kept as quiet as church mice throughout the entire performance. This was great because all the intricacies that I love about Micachu’s music, those skipped beats and background beeps, could be heard loud and clear. And lyrics too! Pure Groove punters were priviledged indeed…


This instore performance meant that I had to eat all my own words too, since it proved exactly why The Shapes are an asset to the Micachu set-up. Playing this electronic bedroom music live lends it a whole other quality, which is what seeing an act live should be all about (after all, it gets dull watching bands who are so formulaic that you might as well be listening to them on your itunes). With The Shapes Micachu’s music becomes more immediate and driven. The innovative percussion was a joy to behold too (check out the wine bottle and table top drumming combo in ‘Guts’ as recorded by Pure Groove themselves).

“I’ve never done one of these instore things before…” Micachu admitted to the audience early on, “it’s…unusual.” She seemed to take to it like a duck to water though and I’m hoping this won’t be the last time we will get to see her and the Shapes in such a setting, as it really is the best way to hear this music.


Familiar favourite ‘Golden Phone’ was pulled out towards the end to much foot tapping (interesting to hear that this track will be polished by production until ‘squeaky clean’ on the album). Mel tells me this track was her least favourite, however, much preferring the whining electronic guitars and bassy buzz of ‘Lips’ instead.


As the crowd dispersed, I was so pleased that I had decided to go along to this performance rather than the single launch. It may have been a much more low key affair but that’s what made it so great. The music came across so much better in this lovely little venue and I was reminded of everything that had excited me about Micachu’s music the first time I saw her. I was also feeling quietly confident that I’d made two new Micachu fans of Tanya and Mel (am I right, ladies?). Okay, who can I convert next?


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