Posts Tagged ‘Brick Lane’
In the first of a series of tasters from Amelia's Compendium of Fashion Illustration meet the brains behind eco fashion store 123 Bethnal Green Road. Soon to be the official book launch party venue!
Written by Amelia Gregory
123 illustrated by Gareth A Hopkins.
123 Bethnal Green Road recently opened shop after a lengthy renovation of its Victorian corner store in a prime position right at the top of Brick Lane in east London. Hosting three floors of own label designs as well as those of cult designer Noki, what exactly is this new fashion brand all about?
“Some people might think it foolhardy to open an eco-fashion concept store in the midst of the dreaded credit crunch, but so far the reception has been great,” says Ross Barry, co-owner with sister Michelle Goggi. Having abandoned their previous careers, in the city and in design and photography respectively, Ross and Michelle are now set to shake up the world of ethical fashion with their ‘sustainable canvas’ concept. “Ethical, sustainable, green and eco are all terms with very specific connotations. We wanted to do something new and exciting.”
With their 123 collection they have created a fresh look, starting with a sustainable (rather than blank) canvas. “Our aim is to make well-made, desirable, British clothing,” says Michelle. “We… read more