Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: a review of Day 5

Alternative Fashion Week Day 5 2010 Kim Seoghee
All photography by Amelia Gregory.

Kim Seoghee may not be Flemish (I’m gonna bet he isn’t) but his work sure as hell feels the touch of Belgium. With a team of skinny stoney faced pretty boy models and ethereal girls, try Kim showed us a classic example of the sulky European genre. Eyes emphasised with kohl, order the models lined up to show Another 7th Day, a pick ‘n’ mix collection in black, grey and cream. Amongst the upbeat surroundings of Alternative Fashion Week their cool collective attitude stood right out, but they’d fit right in at Paris or London fashion weeks proper.

Alternative Fashion Week Day 5 2010 Kim Seoghee
Alternative Fashion Week Day 5 2010 Kim Seoghee
Alternative Fashion Week Day 5 2010 Kim Seoghee
Alternative Fashion Week Day 5 2010 Kim Seoghee
Alternative Fashion Week Day 5 2010 Kim
Alternative Fashion Week Day 5 2010 Kim Seoghee
Alternative Fashion Week Day 5 2010 Kim Seoghee
Kim Seoghee with his models.

Laura Panter showed a clever collection – ‘This collection cries adolescent’ – God knows what being a teenager had to do with it though. The clothes were a curve enhancing mix of pastel chiffon and wool with bondage inspired straps and belt features.

Alternative Fashion Week Day 5 2010 Laura Panter
Alternative Fashion Week Day 5 2010 Laura Panter
Alternative Fashion Week Day 5 2010 Laura Panter
Alternative Fashion Week Day 5 2010 Laura Panter
Laura Panter.

She was followed swiftly by the work of another Laura. Laura Fox had put together a cute series of outfits inspired by ‘British Heritage, Harris Tweed and Oilskin’ – with the aim of promoting manufacturing in the UK. Her love for classic British designers such as Christopher Bailey for Burberry were clear in what I thought was a sweet and mature collection, and that was before I discovered that Laura is wheelchair bound. She has a good web presence with a Carbonmade website and a twitter feed so she clearly hasn’t let a little thing like a disability stop her from keeping busy. And my friends over at Creative Boom have also blogged on her here. Dead impressed.

Alternative Fashion Week Day 5 2010 Laura Fox
Alternative Fashion Week Day 5 2010 Laura Fox
Alternative Fashion Week Day 5 2010 Laura Fox
Alternative Fashion Week Day 5 2010 Laura Fox
Alternative Fashion Week Day 5 2010 Laura Fox
Alternative Fashion Week Day 5 2010 Laura Fox
Laura Fox had business cards to hand: the way it should be done!

Sarina Hosking showed a couple of pieces titled Beauty and the Beast. I have to say I was pleasantly amused by the title – during a week when titles often bore abstract relevance to the collections they were attached to (at best), this did exactly what it said on the tin. The girl that really got all the photographers salivating was a sexy grown-up version of Little Red Riding Hood, complete with red lacy veil. An elegant gent in wolf mask looked on. They were a distraction from the rest of the collection but heck, why not mix and match your fairytale references? According to her myspace Sarina is principally a theatrical designer, so it all begins to make sense.

Alternative Fashion Week Day 5 2010 Sarina Hosking
Alternative Fashion Week Day 5 2010 Sarina Hosking
Sarina Hosking.

Transform by Elizabeth Wilcox was described as ‘Sportswear creating capsule wardrobe’. It was certainly sporty but I am not sure I was feeling the marl grey highlighted with neon sculptural thing.

Alternative Fashion Week Day 5 2010 Elizabeth Wilcox
Alternative Fashion Week Day 5 2010 Elizabeth Wilcox
Elizabeth Wilcox.

Viveka Goyanes put together cutesy cream printed shirts with carefully styled black and white tailoring to present a mature collection called Brummella the Dandella. I particularly loved all the little touches, like the ripped and accessorised socks. It always pays to look down!

Alternative Fashion Week Day 5 2010 Viveka Goyanes
Alternative Fashion Week Day 5 2010 Viveka Goyanes
Viveka Goyanes: what cute socks!

If I have wrongly credited anyone in this blog post please do let me know. I’ve tried my best with limited knowledge at my fingertips…
You can read the second half of my blog post about day five of Alternative Fashion Week here.

Categories ,Alternative Fashion Week, ,Elizabeth Wilcox, ,Kim Seoghee, ,Laura Fox, ,Laura Panter, ,sportswear, ,tailoring, ,Viveka Goyanes

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