Posts Tagged ‘menswear’
YMC bring their cool, laid-back attitude to London Collections: Men, presented at the Old Sorting Office on Monday 17 June.
Written by Matt Bramford
YMC S/S 2014 by Natasha Likes Tea
Fraser Moss and Jimmy Collins borrowed legendary designer Raymond Loewy's slogan 'you must create' to launch their label back in 1995. The brand constantly evolves, better known by the acronym YMC, but the ethos behind Loewy's words resonate through the heart of the clothing label even today.