Stephanie Kitchen by Warren Clarke
The Fashion Awareness Direct (FAD) Awards are always an end-of-fashion-week treat. After five days of the freshest fashion talent dominating the catwalks at the Fashion Scout venue, FAD looks even further into the future at the best of the country’s undergraduate talent, based each season around a different theme.
Louis Anderson-Bythell – all photography by Matt Bramford
There could be no better a theme in this age of global change and austerity than ‘Future Optimism‘, which was the brief for this year’s students. Over 100 undergraduates submitted work for the competition, with fifteen entries showcased at this climatic event.
Anna Kim by Gabriel Ayala
Here’s a quick photographic rundown of the fifteen entries:
Stephanos Konstantiou by Laura Hickman
And so on to the winners. It must have been a tough job for Hilary Alexander, Fashion Scout’s Martyn Roberts, Topshops’ Geraldine O’Brien, FAD’s Claire Muldoon and our pal Milly Jackson (who won the 2011 Award) to choose a winner.
Sitting at the end of the catwalk is fantastic for shots of models but not so fantastic if the awards action takes place at the opposite end.
One of my personal favourites, Nneka Okorie‘s glorious menswear, took one of the runner up prizes. Her slick trench-coats with digital printing techniques brought both expert tailoring and vivid colours to the catwalk and I loved the discrete details of city skylights on a backpack and trouser hems.
Stephanos Konstantiou took the other runner up prize with his futuristic neoprene collection with rigid cutaway details. His laser-cut houndstooth pattern was completely original, and I enjoyed the sharp silhouettes that his collection projected. Nneka and Stephanos both take home five hundred quid and an industry placement. Well done, pals!
The winner, described by Hilary Alexander as ‘unanimous’ and ‘one to watch’ for the coming seasons, was, deservedly, Stephanie Kitchen. A final year student at Bath Spa University (always a good show at Graduate Fashion Week), Stephanie’s innovative cycle wear earned cheers when it first appeared at the beginning of the show and rapturous applause when it was announced Stephanie had won. This collection brought together wearability, sustainability, style and functionality all in one. The cycle sunglasses were a hit, too.
Stephanie wins £1000 and an industry placement and her designs were also shown at London Fashion Weekend. I don’t think this will be the last time we see Stephanie on the London fashion catwalks.
Winner Stephanie Kitchen by Milly Jackson for FAD
Categories ,2013, ,Anna Kim, ,Awards, ,Aysha Simpson, ,BA, ,catwalk, ,Chelsey Crossland, ,Estela Nevinskaite, ,FAD, ,Fashion Scout, ,Freemasons’ Hall, ,Gabriel Ayala, ,Hilary Alexander, ,Joseph Horton, ,Kimberley Phillips, ,Laura Chittenden, ,Laura Hickman, ,London Fashion Week, ,Louis Anderson-Bythell, ,Lucinda Roberts, ,Matt Bramford, ,Matthew O’Brien, ,menswear, ,Milly Jackson, ,Morwenna Darwell, ,Nneka Okorie, ,review, ,Robert Mills, ,Stephanie Kitchen, ,Stephanos Konstantinou, ,students, ,sustainability, ,undergraduate, ,Warren Clarke, ,Womenswear
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