Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: more from Day 4

Alternative Fashion Week Day 4 2010 Nicole Gill
All photography by Amelia Gregory.

By Day 4 at Alternative Fashion Week things start to go a little hazy – and the other bloggers who were so keen earlier in the week seem to have all gone quiet so it’s much harder for me to cross check my facts and be sure that I have the right credits for the right designers. Do let me know if I’ve got it wrong or I’ve missed out a link.

As I arrived a bevy of scantily clad beauties were lining up for a photo call at the back of one of the dressing tents. They were modelling the lingerie designs of Nicole Gill, approved cure whose collection was described as being inspired by the Balinese Barong dance, symptoms whatever that is. Now, I’m no specialist on Balinese culture but I’m fairly certain that they don’t dance in their underwear or wear corsets. Non obvious influences aside, these were sexy pieces for sure. Bemused labourers looked on.

Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Lingerie by Nicole Gill.

Inside Crispin Place Alex Seroge was ready to go, lined up with his models in an imposing group. Apparently an amalgamation of middle eastern and Persian influences, there was also something of the Edwardian country squire-ess to this collection, which mixed tweeds with exotic head wraps and prints in every shade of spice.

Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alex Seroge.

Next up with a fabulously-over-the-top-despite-being-all-cream collection of big knitwear was George Strood; props to her models for posing so perfectly with the shaggy knitted bag. And loving the shaggy trousers, inspired by Mr Tomlinson, the fawn in Narnia?

Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week Day 4 2010 george Strood
Alternative Fashion Week day 4 2010 George Strood
Knitwear by George Strood.

The University of Derby passed by without me particularly noticing – apart from this one fabulous piece, like a wearable lampshade made from a giant spidersweb. Judging by the silver make up I think the boy in the pink may have been part of the collection too.

Alternative Fashion Week day 4 2010 Derby
Alternative Fashion Week Day 4 2010 Derby
Alternative Fashion Week day 4 2010 Derby

Barnet College also showed with Zero Waste – from the title I can only presume it was all recycled. I liked this lady because as she was standing on the steps waiting to go onto the catwalk I realised that she had a cupcake tattoo on her bum. Taking the fetishising of cupcakes to a whole new level!

Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Check the cupcake on arse!

Alternative Fashion Week day 4 2010 Barnet
Barnet College.

I found the sports menswear collection by Thomas Lovegrove unoriginal. When Kim Jones first put the bright back into menswear a decade ago it was smart and new, but now it just looks tired and done. You can find sportswear like this in any high street shop these days.

Alternative Fashion Week day 4 2010 Thomas Lovegrove

Alice Barcham paraded a collection of tailored whites inspired by the Sydney Opera House crossed with Audrey Hepburn and LuaSarcy showed some dreadful wedding wear. Well, not dreadful, but just weddingy. i.e. not very exciting. Certainly not what I would call fashion at any rate.

Alternative Fashion Week day 4 2010 Alice Barcham
Alice Barcham.

Alternative Fashion Week Day 4 2010 LuaSarcy
LuaSarcy.

On the knitwear front Gemma Maher showed a delightfully understated collection called Firebird, inspired by the ballet apparently. Can you see the connection? Not sure I can but anyhoo.

Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week Day 4 2010 Gemma Maher
Gemma Maher.

At the nearby Brady Centre in Tower Hamlets a team of designers had been beavering away under the name A Team Arts and for awhile it all went a little crazy backstage. What I could deduce was theirs was quite frankly bonkers. A tiny innocuous looking blonde girl stood by her three crazy orange and brown outfits featuring pop-sock festooned polystyrene balls growing carbuncle-like in every direction.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

To continue the costume design theme someone had decided to turn men into dragons, with one poor model entirely covered in what can only be described as a large knitted spotty body sock. The poor fella inside mumbled something to me about having been street cast and not knowing what he had let himself in for, but hey what the heck no one was going to see his face.

Alternative Fashion Week Day 4 2010 Brady Centre

This wee girl was not so keen on having her picture taken, but she’d created some pretty amazing jewellery/accessory pieces out of laser cut shapes.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

Someone chose to subvert traditional English tailoring, another designer created some stunning purple and green tailored dresses, and Lorraine’s batik Afrochic outfit was worn by the most amazing model – check out her absolutely loving up the camera. A photographer’s dream. Below are a few more shots too that I presume come from that creative Brady Centre bunch.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

Elif Muzaffer hails from Turkey, but graduated from Ravensbourne last year having specialised in womenswear and textiles. Titled A Struggle Within, a love of print was obvious in this elegantly presented collection of tailored coats and long ballgowns worn by willowy models. I loved the colour range, all deep juicy oranges and sultry shades of deep blue and violet. Elif emailed me to thank me for my interest that evening and wisely set up a blog last week after I queried how I could link to more of her work. Take note, other designers that I am struggling to write about!

Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Elif Muzzafer with her girls. Definitely one to watch.

Renata Suchanova not only has a wonderful name but her website sports a pretty fabulous collection of purple clothing. It’s a shame I can’t find any snaps of her collection at Alternative Fashion Week – did I miss it? Was it incredibly different? I’ll probably never know…

Serbian Mila Popovic was found cursing the volcano – she had travelled overland to make the catwalk on time and was sounding harassed. Next to her the make up artist Maya was sporting the most fabulous henna arm tattoos. I liked Mila’s eclectic collection The Flowers of Romance which is co-designed with sister Tijana, and featured bright patterns mixed with traditional tailoring. According to the little booklet she raced off to find for me their Cash for Trash showroom promotes “eko design” though I am not sure in what way.

Alternative Fashion Week Day 4 2010 Popovic
Alternative Fashion Week day 4 2010 make up designer maya

UCreative from the University for the Creative Arts in Rochester closed the day with Metamorphosis/Transformation and another flurry of young girls in a melange of creamy ruffles. Make up artist Phoebe Dalziel explained that she used lace to spray paint directly onto the faces of the models.

Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 Rochester
Rochester Girls. I used to teach down there. Once upon a time.
Alternative Fashion Week Day 4 2010 Brady Centre
All photography by Amelia Gregory.

At the nearby Brady Centre in Tower Hamlets a team of designers have been beavering away under the name A Team Arts and for awhile it all went a little crazy backstage on day 4 of Alternative Fashion Week. What I could deduce was theirs was quite frankly bonkers. A tiny innocuous looking blonde girl stood by her three crazy orange and brown outfits featuring pop-sock festooned polystyrene balls growing carbuncle-like in every direction.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

To continue the costume design theme someone had decided to turn men into dragons, cialis 40mg with one poor model entirely covered in what can only be described as a large knitted spotty body sock. The poor fella inside mumbled something to me about having been street cast and not knowing what he had let himself in for, but hey what the heck no one was going to see his face.

Alternative Fashion Week Day 4 2010 Brady Centre

This wee girl was not so keen on having her picture taken, but she’d created some pretty amazing jewellery/accessory pieces out of laser cut shapes.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week day 4 2010 Gemma Maher

Lorraine’s batik Afrochic outfit was worn by the most amazing model – check out her absolutely loving up the camera. A photographer’s dream.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

I presume the pieces below all come from that creative Brady Centre bunch. From subverted English tailoring to bold fitted dresses, there was much to admire in this group.

Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre
Alternative Fashion Week Day 4 2010 Brady Centre

Elif Muzaffer hails from Turkey, but graduated from Ravensbourne last year having specialised in womenswear and textiles. Titled A Struggle Within, a love of print was obvious in this elegantly presented collection of tailored coats and long ballgowns worn by willowy models. I loved the colour range, all deep juicy oranges and sultry shades of deep blue and violet. Elif emailed me to thank me for my interest that evening and wisely set up a blog last week after I queried how I could link to more of her work. Take note, other designers that I am struggling to write about!

Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Alternative Fashion Week day 4 2010 Elif Muzzafer
Elif Muzzafer with her girls. Definitely one to watch.

Renata Suchanova not only has a wonderful name but her website sports a pretty fabulous collection of purple clothing. It’s a shame I can’t find any snaps of her collection at Alternative Fashion Week – did I miss it? Was it incredibly different? I’ll probably never know…

Serbian Mila Popovic was found cursing the volcano – she had travelled overland to make the catwalk on time and was sounding harassed. Next to her the make up artist Maya was sporting the most fabulous henna arm tattoos. I liked Mila’s eclectic collection The Flowers of Romance which is co-designed with sister Tijana, and featured bright patterns mixed with traditional tailoring. According to the little booklet she raced off to find for me their Cash for Trash showroom promotes “eko design” though I am not sure in what way.

Alternative Fashion Week Day 4 2010 Popovic
Alternative Fashion Week day 4 2010 make up designer maya

UCreative from the University for the Creative Arts in Rochester closed the day with Metamorphosis/Transformation and another flurry of young girls in a melange of creamy ruffles. Make up artist Phoebe Dalziel explained that she used lace to spray paint directly onto the faces of the models.

Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 UCreative Rochester
Alternative Fashion Week Day 4 2010 Rochester
Rochester Girls. I used to teach on the fashion promotion course down there. Once upon a time.

Day 4 got so out of control that I have split it into two parts: you can read part one of this post here.
You can read up on day 2 here and day 3 here.

Categories ,Alternative Fashion Week, ,Brady Centre, ,Elif Muzaffer, ,ravensbourne, ,Renata Suchanova, ,Rochester, ,spitalfields, ,Tijana and Mila Popovic, ,Tower Hamlets, ,UCreative, ,University for the Creative Arts

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