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Top 25 Art Blog - Creative Tourist

Posts Tagged ‘Waterstones’

Dear Fashion Diary: an interview with Emmi Ojala

Emmi Ojala is an illustrator with an interest in fashion and sustainability. She has created two amazing projects that encompass her interests, Dear Fashion Journal and Dear Fashion Diary, and here she tells us more about their development and inspiration.

Written by Amelia Gregory

Dear Fashion Diary

How did you first come across the idea of the Free Fashion Challenge, and why did you decide to take part? 


The Free Fashion Challenge was an initiative of Laura de Jong, who studied in the same fashion school (Amsterdam Fashion Institute) with me. She started the project to challenge fashionistas to rethink fashion and personal style outside the cycle of consumption. A teacher of mine introduced me to the project, asking if I would be interested in participating in the challenge. First it felt like a big commitment to sign up for not shopping for a year, but it was such an intriguing challenge that I ended up saying yes. I was curious to see how well I would cope, and so many people around me were shocked by the mere idea that it made me want to prove that spending 365 days without shopping would be doable.

Dear Fashion Journal

What was the biggest… read more

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An interview with The Flower Appreciation Society

Meet Ellie Jauncey and Anna Day: between them they combine floristry, illustration, knitting and delivering babies. What an inspiring pair of creatives!

Written by Amelia Gregory

Ellie and Anna are not your average florists…. inspired by a mutual love of flowers, illustration and all things English, they formed The Flower Appreciation Society, supplying beautiful and unusual […]