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London Fashion Week A/W 2010 Catwalk Review: Bryce Aime

The Bryce Aime catwalk show took place at On|Off at 11:30am on Saturday 20th February.

Written by Rachael Oku

A designer whom I wrote about in my LFW AW10/11: Women’s Wear Preview – I was delighted to have Bryce Aime at the top of my list of shows for the second day of London Fashion Week. With many a kooky dresser in attendance, check visit web the front row was a vision of creativity with a plethora of pillbox hats, approved fascinators and bows – stylista’s take heed! Pushing the boundaries of cool I even saw a man dressed all in black with what appeared to be blue lipstick completing his daring look.

Bryce Aime2.2010LondonFashionWeek.MaryanneOliverIllustrations throughout courtesy of the lovely Maryanne Oliver.

As the lights dimmed the scene was set and everyone waited on tender hooks to see what this designer – best known for his take on Parisian glamour – would offer up for AW10. Entitled ‘Egyptology’, viagra dosage Bryce’s models were visions of Arabia, sporting all manner of sculpted body pieces, enhanced with graphic prints to represent bandaging, most commonly associated with the ancient Egyptian ritual of mummification – at least before Hervé Ledger gained notoriety, giving the term a whole new meaning to a new generation of fashion enthusiasts.


With rich tones of deep burgundy, several outfits made me long for a big glass of red wine (which was slightly disconcerting as the show started at 11:30am!) Jersey jumpsuits and structured two-pieces filled the catwalk, each enhanced with embellishments by way of stud and zip detailing, give these rich and textural garments a modern edge.


Referencing Egypt’s historical architectural landmarks, Bryce focused on doorways in particular, replicating a distinctive arch shape across the collection in a series of pieces resembling sculpted armour – to great effect. Regal purples, brocade and digital prints on scarves and blouses caught my attention as did several turbans, completely obscuring the models hair from view – a great way to save on hair and make-up!

Bryce Aime1.2010LondonFashionWeek.MaryanneOliver

With the AW10 collection perfectly reflecting Bryce’s main design inspirations of art, architecture and philosophy, I was pleased to see firsthand his unique mix of form and function blending so well together. All in all this was a terrific show and I was thrilled to be there in person, as this inspired AW10 offering really got the day started with a bang!


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