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Beautiful Soul, Basharatyan V, Neobotanic Fashion and Vita Gottlieb: London Fashion Week A/W 2013 Presentation Review

Four designers under the umbrella of Felicities PR agency shared the Portico Rooms space at Somerset House on Sunday 17th of February. Although very different their work was all equally elegant. Combined with the modelled looks were digital presentations of the designers' work, which can be seen below.

Written by Jenny Robins

felicities pr - jenny robins - aw 13 - london fashion week - amelias magazine
from left to right, Beautiful Soul, Vita Gottlieb and Neobotanic Fashion

On Sunday night I popped back into town to stop in on the Felicities presentation. I was layered up even more substantially than earlier in the day so I managed to look extra ridiculous as I went in, juggling SLR (lent me by the acemazing Frances Bonnington), sketchbook, novelty felt hat, free lemonade and press releases while I struggled to rearrange myself into a more comfortable outfit. I’ve given up on trying to look cool in these situations. It did give me time to scope out the digital presentations and take a few photos of the models before speaking to the assembled designers though.

Beautiful Soul by Isher Dhiman - aw 13 - amelias magazine
Beautiful Soul illustrated by Isher Dhiman

beautiful soul - lfw - aw13
A/W 2013 images courtesy of Felicities PR

Since appearing in Amelia’s Compendium of Fashion Illustration, Nicola Woods of Beautiful Soul has continued to grow her repertoire of ethical and elegant dresses. In a familiar flowing seventies vein, her newest collection is inspired by happy childhood memories of ladybirds and hydrangeas.

See an extensive interview with Nicola Woods from last year here

Vita Gottlieb - lfw - aw13 - jenny robins - amelias magazine
Vita Gottlieb by Jenny Robins

vita gottlieb rack
Yummy metallics

Vita Gottlieb tells me she’s inspired by the work of French poets Rimbaud and Verlaine, the idea of walking through a city you don’t know, the dark sensuous mood of that, the contradiction of the comfort provided by that independence, and the rawness of it’s newness. With the exception of the stunning dress that was modelled at this event, I think I like her spiel even better than I like her clothes: guess that’s the risk of high concept fashion. Some really great combinations of rich glitzyness, simple elegance and touches of tribal influence, I’m just not really sure where the antique teapot print comes in. Read our interview with Vita Gottlieb after her last beautiful collection here.

Sylwia-Szyszka- lfw aw 2013 - Basharatyan V
Basharatyan V illustration by Sylwia Szyszka

The Moscow born Veronica Basharatyan presented a collection of epic flowing forms combined with substantial and intricately textured textiles. Very romantic. Although using a similar red, Neobotanic Fashion‘s work was very different;

neobotanic fahion rack
Eye popping reds, greens and purples

With it’s focus on luxurious fabrics and graphic patterned prints based on vegetables, Neobotanic Fashion has gone seriously neon this season with eye popping reds, greens and purples. I like the strength and adaptability of the designs, especially the bat wing type tunics which are belted through strategically placed slits giving a lot of freedom of movement with a clear silhouette.

Four very distinctive talents it was worth me re-arranging my layers for.


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