Amelia’s Magazine | Just Do It: get off your arse and change the world with a Crude Awakening

Illustration by Mina Bach

In June, order Amelia’s Magazine previewed Just Do It: get off your arse and change the world, information pills a feature documentary (in production) from Age of Stupid Executive Producer Emily James. At the time of writing, clinic Just Do It had just launched their innovative crowd-funding scheme to help raise the final funds required to complete the film for release in early 2011. From October 12th and for the next 18 days (this article was posted on 14th October) Lush Cosmetics will match all donations made to the Just Do It website POUND FOR POUND! The challenge? To raise 20K in 20 Days.

You might be wondering why a feature film is asking for money now, rather than at the box office? The answer is surprisingly simple, Just Do It will be released for free under creative commons across the internet, your donation today means people across the world will be able to watch it for free, forever. The other reason the film needs your support is Just Do It is a completely independent production – there are no TV/Film backers, a decision carefully made by Emily James in order to protect the rights and the representation of the activists who kindly let James film their actions over the course of two years from the G20 to those sad talks in Copenhagen.

Meet the Team!

And whilst you’re at it why not sign up for The Crude Awakening action happening this very Saturday? That’s right, as well as putting your money where your mouth is, you can put your feet there too…

Just Do It introduces those of you unaware to the adventurous and inspiring world that is UK Climate Change Activism. A cause that has been documented, reported and championed in these very pages in the Earth Section established by Amelia Gregory. It is a cause that needs your help and your support – watch the trailer, the bike bloc and the guide to Climate Camp. Watch all the videos and if you feel inspired and want to know what to do next, the answer is multifold. First you can visit the website, donate and find out how you can get involved if your time rich but cash poor…

Transition Heathrow

The Crude Awakening is a mass action aimed at waking up the oil industry, to the responsibility they owe the earth. There are three different mass actions to get involved in – click on the links to find out more about each, and to sign up to receive SMS texts as the action takes place, from 10am this Saturday 16th October…

Dirty Money Bloc – Drawing attention to the involvement of BANKING in the oil industry, for example RBS has been linked to extremely devastating practice of mining the Canadian Tar Sands. If you like the sound of holding your own space and being creative to beat the oil industry… If this sounds out like your bag, find out where to meet here.

Photograph Courtesy of Amy Scaife

Building Bloc – The building and occupying of space through structures expressing dissent at the unchecked flow of both oil and finance. If you have a head for heights and want to be actively involved, click here to find out more

Finally the Body Bloc celebrates the “carnival of life, death, fun and resistance.”
Do you have an imaginative idea of life beyond (and without) oil and wish to turn the impossible possible? Find out more here.

Illustration by Faye West

So that’s two things you can do alongside your recycling – the first is find out how you can support Just Do It and the second is to support A Crude Awakening on Saturday 16th October.

Categories ,A Crude Awakening, ,Amelia Gregory, ,Amelia’s Magazine, ,Climate Camp, ,Climate Rush, ,Creative Commons, ,earth, ,Emily James, ,Facebook, ,Faye West, ,Just Do It, ,Just Do It: get off your arse and change the world, ,Plane Stupid, ,twitter

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