But these observers have turned a blind eye to her more striking and bold claims about what is hot for Spring/Summer 2010. I think Ms Jackson is spelling out the merits of a cheekiness and fashion that shouldn’t be taken too seriously. Amen!
Take for example the pop sock, which was worn as a staple throughout the collection. Not only were they worn at a weirdly raunchy mid-calf, but many also shone out in almost fluorescent shades.
A far cry from demure girl-next-door. Equally the space-aged metallic fabrics have been somewhat overlooked. Look at the bra that shines from under a printed puffed-sleeved jacket, or the art deco shape of the wedged shoes.
Rather than radiating classic prettiness, a feeling of casual ditsyness is present, where style is about effortlessness.
A Betty girl is a liberated girl.
All photographs by Francesca Weber-Newth
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