Amelia’s Magazine | LFW 09 – Betty Jackson S/S 2009 – Betty goes POP!


Literally everyone has hailed Betty Jackson’s show as homage to the pretty, view cute and the demure. No, no and no again! I get it, there were lots of ruffles, pastels and accentuated waists.



But these observers have turned a blind eye to her more striking and bold claims about what is hot for Spring/Summer 2010. I think Ms Jackson is spelling out the merits of a cheekiness and fashion that shouldn’t be taken too seriously. Amen!


Take for example the pop sock, which was worn as a staple throughout the collection. Not only were they worn at a weirdly raunchy mid-calf, but many also shone out in almost fluorescent shades.



A far cry from demure girl-next-door. Equally the space-aged metallic fabrics have been somewhat overlooked. Look at the bra that shines from under a printed puffed-sleeved jacket, or the art deco shape of the wedged shoes.




Rather than radiating classic prettiness, a feeling of casual ditsyness is present, where style is about effortlessness.

A Betty girl is a liberated girl.


All photographs by Francesca Weber-Newth

Categories ,Betty Jackson, ,floral, ,London Fashion Week 2009, ,pop, ,Somerset House

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