Amelia’s Magazine | London Fashion Week Menswear A/W 2010: James Long

James_Long-A-W 2010-gemma-milly

Illustration by Gemma Milly

James Long is bringing the boiler suit back, medical and he’s bringing it completed with printed references to the work of Bruce La Bruce, prostate an avante garde experimental film maker. Blood Stains made graphic (a recent exhibition of Wallpaper in Manchester featured wallpaper printed with splashed blood stains… one for avid CSI fans.)


The Spring Summer collection provided functional Utilitarian and at times, damn pretty work wear, thanks to a variety of appearances by the following fabrics; Denim, Corduroy, Cotton, Leather and feathers.


The collection was inspired by Laurie Anderson’s O Superman video.

The leather trousers from previous seasons made a welcome comeback, as did the continutation knitwear ranging from a fine knit to the chunkier variety.
James Long’s forte is his combination of contrasting materials.



The corduroy was welcomed in it’s sheer thickness. Whilst Long’s use of a deep navy blue provided a richness increasing the texture of the garments.


James_Long2-A-W 2010-gemma-milly

Illustration by Gemma Milly

Big Coats incase an environmental disaster does strike…


The finale, the future still looks bleak… but beautifully designed.


All photography by Matt Bramford

Categories ,british fashion council, ,Fashion East, ,James Long, ,London Fashion Week Autumn Winter 2010, ,Lulu Kennedy, ,Man

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