Amelia’s Magazine | London Fashion Week S/S 2011: Fashion Scout

Illustration of Charlotte Taylor by Paolo Caravello

21 fashion shows over five days is no mean feat. The London Fashion Week experience is not complete until you see the sheer amount of work and pure creativity at play during the Fashion Scout shows. The enterprise aims to pluck some of the more obscure yet talented designers out there and provide them with the means and support to build up a sustainable business. We have already seen the back to back Ones to Watch fashion show so here is a little bio for each in addition to Amelia’s write up of the catwalk show.

Parson’s Paris School of Art and Design graduate Georgina Hardinge is already a highly successful designer with a collection for online retail giant Asos under her belt. Her last collection had a very Gaga-esque structured feel to it, page prescription and was picked up by countless magazines and stylists in this summer’s style guides. Erin O’Connor and Little Boots are fans.

Illustration of Georgina Hardinge by Paolo Caravello

A. Hallucination is the brain child of two St Martins graduates – Hwan Sun Park and Chung Chung Lee. Their label was only launched last season and caters for the ‘modern English dandy’ favouring good tailoring and well cut lines, pharmacy modernised with excessive quilting details and added bows to a great effect (if not a little Chanel). The duo use a classic palette in grey, white, beige and black, and their last collection ‘The First Peal’ presented a well crafted and wearable work wardrobe. After taking inspiration from landmarks such as the venue formerly known as The Millenium Dome, their S/S 2011 collection has a lot to beat.

Next up to the block is Amelia’s fave, Charlotte Taylor, also in her second season. With quirky and colourful prints (note she trained under Luella), her S/S 2011 collection is bound to offer a bright and fun style to go with the (hopeful) Indian summer which we missed out on this year. For this collection, her theme is Island Invaders so expect more pokey-fun from the designer in collections to come. Her blog warned not to expect any black and plenty of small orange robots (which are also adorning the VFS cars for the week so look out), silk and bold prints – the sneak preview, a white dress with red and blue stripe detail was lovely, and there’s more where that came from.

The final One to Watch of the week is the lovely, floaty LiLee who, like Georgina has also come under the radar of Asos for a diffusion line. After winning the Highly Commendable award for her London College of Fashion MA graduate show this January, this week Amelia saw how her style has developed since.

Krystof Strozyna was picked up by Vogue in 2007 as one to watch, and after winning the Harrods Design Award for his thesis he has certainly lived up to his potential. Dressing the ‘charismatic and sassy’ woman (he has dressed Cheryl Cole – make of that what you will), his designs utilise graphic lines and perfect fit to create the ultimate pieces. When quizzed on his inspiration for his S/S 11 show, tropical animals and neon lights are listed as key elements in the design process.

Illustration of Prophetik by Paolo Caravello

Prophetik designer Jeff Garner is an eco warrior, a fashion eco warrior. Probably the most well known of the VFS lineup is sustainable fashion brand Prophetik, who have a far more philosophical approach to their collections than contemporaries. Tennessee based, the designer Jeff Garner is firm over the importance of sourcing sustainable fabrics and ethical processes. This year the show entitled ‘Midnight Garden’ focussed on wearable philosophy, and kicked off the VFS shows. Read our review of his show here.

Categories ,Charlotte Taylor, ,fashion, ,Freemasons’ Hall, ,live, ,London Fashion Week, ,menswear, ,Ones To Watch, ,Paolo Caravello, ,Prophetik, ,Vauxhall Fashion Scout, ,VFS, ,Womenswear

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