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London Fashion Week S/S 2012 Catwalk Review: PPQ

Hmm, how best to finish a back-to-back day of shows on day one of fashion week? With a PPQ party, of course! It was all about the 1990s at their catwalk show at Somerset House on Friday 16 September…

Written by Matt Bramford

PPQ S/S 2012, pharm illustrated by Tina Reidy

What a difference a season makes. This time six months ago I was still moaning to my insufferable friends about how I had waited for almost an hour in the freezing cold waiting to get into the PPQ show only to hear the music began and the burley bouncer announce than no one else would be allowed entry. If I had had the energy, capsule I would have gone wild.

PPQ S/S 2012, illustrated by Naomi Law
This time around was a different story, and I Frowed with my home boy James who I had advised to wear his TEAM GINGE vest in the hope that Nicola Roberts of Girls Aloud fame would be in attendance, clock his ensemble and, I don’t know, praps marry him. Unfortunately she wasn’t there, but this was a PPQ show: a guaranteed celeb draw, so we waited patiently while a Sugababe, Pandemonia, Erin O’ Connor and Peaches Geldof took to their seats – the paps going insane for the latter who had gone pretty much unnoticed at the earlier Felder Felder show.

PPQ S/S 2012, illustrated by Tina Reidy

All photography by Matt Bramford

It’s always fun fun fun at PPQ and this season was no exception. A selection of 1990s party hits such as Felix’s Don’t You Want Me and Technotronic’s Pump Up The Jam blasted from the sound system as super sexy models sashayed before us with that kind of confidence that would make even a boiler suit seem arousing. I’m not sure if it’s just the shows I’ve been to, but I’m overjoyed to say that there’s plenty of fuller, sexier models around this season. One at Felder Felder, modelling a slinky black bikini, had the hugest breasts I’ve seen on the catwalk since Ziad Ghanem’s A/W 2010 offering. Love that.

The first look brought a hint of 1990s Chanel – a cotton bouclé number with delicate silk fringing and a pencil skirt. More Chanel-esque pieces followed, but they’d been sexed up with cream tights that featured all sorts of embellishments – jewels, ribbon, embroidery.

PPQ S/S 2012, illustrated by Alia Gargum

Next came denim for Lee, so tight you might refer to it as ‘spray on’ if you were a berk. A Texan tuxedo was one of my favourite looks in the entire show, teamed with another pastel blue bouclé jacket worn like a cape. Models were all-American blonde with full red lips; my GOD it was a relief to see some models with sex appeal. Some of them this season have been dire. If I were being paid to walk up and down a runway in clothes like this (chances unlikely) I would most certainly be able to swish it up a bit.

PPQ S/S 2012, illustrated by Jessika Tarr

Cute pastel dresses were up next in mint and blush – a more demure offering – soon forgotten when the PPQ crest prints arrived – a sort of monogram for the club kid generation rather than the Bond Street elite. I LOVED this. It evoked that inimitable and glorious 1990s Versace period when Claudia and Naomi and Cindy frolicked in wild prints and enormous gold jewellery (GOD I could Google image those pictures ALL DAY) – but PPQ somehow made it seem as fresh as if it were brand new. I particularly liked the marriage of a blazer, micro skirt, vanity bag and ankle boot all in a PPQ crest/rose print. Daniella Westbrook would go BERSERK for this garb.

PPQ S/S 2012, illustrated by Naomi Law

Erin caught me pointing my camera in the opposite direction to the model…

Bodycon prints followed, giving the already confident models so much sex appeal that I wouldn’t have been surprised if an orgy had kicked off on row D. Zorro masks worn with straw hats added a hint of kink, and then came blouson blouses, encrusted belt buckles, more embroidery, leather harnesses with playful crystals in primary colours, pearl earrings, bondage tights, more vanity handbags, more denim – it was wonderfully exhausting and by far my favourite show of the day. Nobody parties like PPQ.

Watch the show here:


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2 Responses to “London Fashion Week S/S 2012 Catwalk Review: PPQ”

  1. Eve Maria says:

    great post! I love the illustrations! It was a great show, I was sat opposite Erin (not frow tho!)

  2. Allan says:

    Fantastic photos! X

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