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Topman Design: London Collections: Men S/S 2014 Catwalk Review

It was a hoedown at Topman Design on Sunday 16 June in the Old Sorting Office - those guys certainly know how to run with a theme…

Written by Matt Bramford

Topman Design S/S 2014 by Callum Russell

When I browsed Topman Design‘s press release on Sunday, purveying the heading ‘This. Is. Techno. Cowboy‘, I stifled chuckles. Techno bloody cowboy? What. Is. That?

All photography by Matt Bramford

I was soon to find out. Philip Green‘s behemoth certainly knows how to put on a good show. Their venues become something of legend during fashion weeks, taking over such grand locations as the disused Waterloo Eurostar platforms and the Old Billingsgate Market.

This season they’d taken on the Old Sorting Office on New Oxford Street, a cavernous black warehouse that has been used to stage shows before, but not on this scale. A dramatic angular catwalk had been constructed with inclines and I can now announce, having been in there a few times over the last week, that it was a welcome change to watching models walk backwards and forwards.

Topman Design S/S 2014 by Callum Russell

Anybody that knows me knows that I am a fan of a silly shirt, and that’s what Topman presented on Sunday. I’m not quite sure where the ‘techno’ element fits in, but there was no mistaking cowboy references here. Western shirts in monochrome silks came one after the other to a country soundtrack with a techno twist. Each shirt made use of floral embroidered patterns across front and back, styled with sleeves rolled up and metallic belts. I really enjoyed the trousers; culotte crotches and wide-legged hems hung effortlessly on models as they strode with their hands draped casually in their pockets. With each appearance I yearned for longer legs. They would, without doubt, look ridiculous on me.

There isn’t a great deal to talk about aside from the shirts. Some smart tailoring appeared later in the show – a basic white jacket, for example. A sleeveless gold lamé bomber seemed a bit unnecessary, but did provide a little respite.

If I’m completely honest, I always leave a Topman show a bit baffled. I enjoyed it and I’d like to try on a silly shirt. A few collections this week featured cowboy themes, but I’m not sure that Topman Design is the ultimate showcase for a new trend. Heavily relying upon one theme seems only to assert the label as a High Street retailer than anything fashion forward.


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