Amelia’s Magazine | Alternative Fashion Week 2010 at Spitalfields Market: a review of Day 4

Alternative Fashion Week Day 4 2010 Nicole Gill
All photography by Amelia Gregory.

By Day 4 at Alternative Fashion Week things start to go a little hazy – and the other bloggers who were so keen earlier in the week seem to have all gone quiet so it’s much harder for me to cross check my facts and be sure that I have the right credits for the right designers. Do let me know if I’ve got it wrong or I’ve missed out a link.

As I arrived a bevy of scantily clad beauties were lining up for a photo call at the back of one of the dressing tents. They were modelling the lingerie designs of Nicole Gill, story case whose collection was described as being inspired by the Balinese Barong dance, whatever that is. Now, I’m no specialist on Balinese culture but I’m fairly certain that they don’t dance in their underwear or wear corsets. Non obvious influences aside, these were sexy pieces for sure. Bemused labourers looked on.

Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day labourers
Alternative Fashion Week Day 4 2010 Nicole Gill
Alternative Fashion Week Day 4 2010 Nicole Gill
Lingerie by Nicole Gill.

Inside Crispin Place Alex Seroge was ready to go, lined up with his models in an imposing group. Apparently an amalgamation of middle eastern and Persian influences, there was also something of the Edwardian country squire-ess to this collection, which mixed tweeds with exotic head wraps and prints in every shade of spice.

Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alternative Fashion Week day 4 2010 Alex Seroge
Alex Seroge.

Next up with a fabulously-over-the-top-despite-being-all-cream collection of big knitwear was George Strood; props to her models for posing so perfectly with the shaggy knitted bag. And loving the shaggy trousers, inspired by Mr Tumnus, the fawn in Narnia?

Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week day 4 2010 George Strood
Alternative Fashion Week Day 4 2010 george Strood
Alternative Fashion Week day 4 2010 George Strood
Knitwear by George Strood.

The University of Derby passed by without me particularly noticing – apart from this one fabulous piece, like a wearable lampshade made from a giant spidersweb. Judging by the silver make up I think the boy in the pink may have been part of the collection too.

Alternative Fashion Week day 4 2010 Derby
Alternative Fashion Week Day 4 2010 Derby
Alternative Fashion Week day 4 2010 Derby

Barnet College also showed with Zero Waste – from the title I can only presume it was all recycled. I liked this lady because as she was standing on the steps waiting to go onto the catwalk I realised that she had a cupcake tattoo on her bum. Taking the fetishising of cupcakes to a whole new level!

Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Alternative Fashion Week day 4 2010 Barnet
Check the cupcake on arse!

Alternative Fashion Week day 4 2010 Barnet
Barnet College.

I found the sports menswear collection by Thomas Lovegrove unoriginal. When Kim Jones first put the bright back into menswear a decade ago it was smart and new, but now it just looks tired and done. You can find sportswear like this in any high street shop these days.

Alternative Fashion Week day 4 2010 Thomas Lovegrove

Alice Barcham paraded a collection of tailored whites inspired by the Sydney Opera House crossed with Audrey Hepburn and LuaSarcy showed some dreadful wedding wear. Well, not dreadful, but just weddingy. i.e. not very exciting. Certainly not what I would call fashion at any rate.

Alternative Fashion Week day 4 2010 Alice Barcham
Alice Barcham.

Alternative Fashion Week Day 4 2010 LuaSarcy
LuaSarcy.

On the knitwear front Gemma Maher showed a delightfully understated collection called Firebird, inspired by the ballet apparently. Can you see the connection? Not sure I can but anyhoo.

Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week day 4 2010 Gemma Maher
Alternative Fashion Week Day 4 2010 Gemma Maher
Gemma Maher.

Day 4 got so out of control that I have split it into two parts: you can read part two of this post here.
You can read up on day 2 here and day 3 here.

Categories ,Alex Seroge, ,Alice Barcham, ,Alternative Fashion Week, ,Audrey Hepburn, ,Barnet College, ,cupcakes, ,Derby, ,Dragons, ,Gemma Maher, ,Kim Jones, ,knitwear, ,lingerie, ,LuaSarcy, ,Nicole Gill, ,Renata Suchanova, ,tailoring, ,Thomas Lovegrove

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THUMB Kee Boutique 2 Michelle Urvall Nyrén

Kee Boutique illustration by Faye West

Lately, salve I’ve been thinking a lot about what I want to do with myself. You know, life stuff. I am incredibly grateful for my job, especially as I have friends in dire unemployment situations but it doesn’t stop me from dreaming about the ‘what if’s’ and ‘one day’s’ . I don’t have a single dream job. I never have. I do however, In my slightly schizophrenic special way, harbour numerous secret career cravings. These range from the sublime (Anthropologist, midwife, Inventor) to the ridiculous (Pearly Queen, agony aunt, Riverdance star– seriously.) But most of all I hope that one day, once upon a time perhaps, I shall have the means and the balls to retreat from my office based 9-5 to own my own little handmade business. Something to do with sewing machines and being outside a lot and haberdasheries and old things and perhaps chickens and copper kettles and err, well I’m not sure what it is exactly yet or how on earth it would come together. But I always like meeting people who have taken the plunge to do something they love, so I was pretty intrigued to interview Keely for Amelia’s Magazine.

Kee Boutique by Michelle Urvall Nyren

Who are you and what floats your boat?!

I am Keely Brightmore and my clothes are Kee Boutique. I love everything pretty and vintage. I like nothing better than rooting through flea markets and car boots for hidden gems, pieces of lace, broaches, fabrics, whatever I can find, then creating something beautiful from something on its last legs!

Where are you from – do you love it or hate it? and does it influence your work?

I am from Yorkshire, in the countryside, and now live in Leeds. The nature and beauty of home is very inspirational to my work, but I also love the buzz of the city.

Kee Boutique by Michelle Urvall Nyren

When did you start the shop and what made you want to start it?

I started it in July last year, just after I graduated from university. I have always been creative, designing and using my mum’s sewing machine as a child. I started selling my clothes online, in markets and in other people’s shops but always dreamt of having my own shop.

Where do you see your shop in 5 years time?

My shop is in a beautiful art deco building with several other independent shops and I firstly aim to help make the whole thing a great place to visit in Leeds. I also use my shop as a studio where customers can find me behind my sewing machine making my new garments to sell both in the shop, online and elsewhere. I would like to expand where my clothes are available but still using an ethical method of production.

Some might say It was very brave to launch a new fashion business in a recession;  how have you found it?

There were times at first when I was slightly doubtful in the current climate but if people like something they still seem to be able to afford it! This is a full time thing but the shop is only be part of it. I also sell my clothes in other shops and online – there’s a whole world of like-minded buyers!

Kee Boutique by Madi Illustrates

Do you have any advice or top tips for any other aspiring entrepreneurs who might be inspired by you?

If you love what you are trying to do then you just have to keep with it, visualise where you want to be, and, if it’s what you really want to do, then you will get there. I look for inspiration everywhere without thinking about it and, if it’s in you, you won’t doubt yourself or think of it as a job. Enjoy it!

What have been the best and worst moments in running your business so far?

The hardest part was at the beginning trying to get established, budgeting, not having enough time for everything, let alone time off! It’s all worth it though and my favourite parts of doing this are meeting new creative people who I can learn from, doing fashion shows and photoshoots and seeing the results of everyone’s hard work. I also love seeing people wearing my designs!

Who are your style inspirations?

I adore icons from the 20’s to now, in particular Bridget Bardot, Jane Birkin, Rita Heyworth, Kate Bush… I love the French style, Paris and Lolita… My favourite major designers are Chloe and Chanel…

Do you have a favourite vintage era?

The 40’s is probably my favourite style era with floral tea dresses, lace and pearls, very feminine and elegant, although I get inspiration from the best bits of different era’s.

What are your ethical motivations? What gets you really fired up?

I either make brand new clothes from vintage materials or rework unloved vintage clothes so it is very important that all my pieces are 100% ethical. I hate disposable fashion – with a little time and love you can always find a vintage piece that is the same as what you would find on the high street, except better quality, greener and way more interesting!

Do you have any secret career cravings?!

I do what I do because I love it so this is my career craving!

I think myself lucky to be passionate enough about something that can also be my living so it seemed natural for me to follow it. I think if people have a strong enough dream that can become reality they should be less fearful of following it, whether it is starting a business, travelling, providing for your family or exploring your talent.

Visit Kee Boutique Here

Kee Boutique illustration by Faye West

Lately, cheap I’ve been thinking a lot about what I want to do with myself. You know, viagra life stuff. I am incredibly grateful for my job, especially as I have friends in dire unemployment situations but it doesn’t stop me from dreaming about the ‘what if’s’ and ‘one day’s’ . I don’t have a single dream job. I never have. I do however, In my slightly schizophrenic special way, harbour numerous secret career cravings. These range from the sublime (Anthropologist, midwife, Inventor) to the ridiculous (Pearly Queen, agony aunt, Riverdance star– seriously.) But most of all I hope that one day, once upon a time perhaps, I shall have the means and the balls to retreat from my office based 9-5 to own my own little handmade business. Something to do with sewing machines and being outside a lot and haberdasheries and old things and perhaps chickens and copper kettles and err, well I’m not sure what it is exactly yet or how on earth it would come together. But I always like meeting people who have taken the plunge to do something they love, so I was pretty intrigued to interview Keely for Amelia’s Magazine.

Kee Boutique by Michelle Urvall Nyren

Who are you and what floats your boat?!

I am Keely Brightmore and my clothes are Kee Boutique. I love everything pretty and vintage. I like nothing better than rooting through flea markets and car boots for hidden gems, pieces of lace, broaches, fabrics, whatever I can find, then creating something beautiful from something on its last legs!

Where are you from – do you love it or hate it? and does it influence your work?

I am from Yorkshire, in the countryside, and now live in Leeds. The nature and beauty of home is very inspirational to my work, but I also love the buzz of the city.

Kee Boutique by Michelle Urvall Nyren

When did you start the shop and what made you want to start it?

I started it in July last year, just after I graduated from university. I have always been creative, designing and using my mum’s sewing machine as a child. I started selling my clothes online, in markets and in other people’s shops but always dreamt of having my own shop.

Where do you see your shop in 5 years time?

My shop is in a beautiful art deco building with several other independent shops and I firstly aim to help make the whole thing a great place to visit in Leeds. I also use my shop as a studio where customers can find me behind my sewing machine making my new garments to sell both in the shop, online and elsewhere. I would like to expand where my clothes are available but still using an ethical method of production.

Some might say It was very brave to launch a new fashion business in a recession;  how have you found it?

There were times at first when I was slightly doubtful in the current climate but if people like something they still seem to be able to afford it! This is a full time thing but the shop is only be part of it. I also sell my clothes in other shops and online – there’s a whole world of like-minded buyers!

Kee Boutique by Madi Illustrates

Do you have any advice or top tips for any other aspiring entrepreneurs who might be inspired by you?

If you love what you are trying to do then you just have to keep with it, visualise where you want to be, and, if it’s what you really want to do, then you will get there. I look for inspiration everywhere without thinking about it and, if it’s in you, you won’t doubt yourself or think of it as a job. Enjoy it!

What have been the best and worst moments in running your business so far?

The hardest part was at the beginning trying to get established, budgeting, not having enough time for everything, let alone time off! It’s all worth it though and my favourite parts of doing this are meeting new creative people who I can learn from, doing fashion shows and photoshoots and seeing the results of everyone’s hard work. I also love seeing people wearing my designs!

Who are your style inspirations?

I adore icons from the 20’s to now, in particular Bridget Bardot, Jane Birkin, Rita Heyworth, Kate Bush… I love the French style, Paris and Lolita… My favourite major designers are Chloe and Chanel…

Do you have a favourite vintage era?

The 40’s is probably my favourite style era with floral tea dresses, lace and pearls, very feminine and elegant, although I get inspiration from the best bits of different era’s.

What are your ethical motivations? What gets you really fired up?

I either make brand new clothes from vintage materials or rework unloved vintage clothes so it is very important that all my pieces are 100% ethical. I hate disposable fashion – with a little time and love you can always find a vintage piece that is the same as what you would find on the high street, except better quality, greener and way more interesting!

Do you have any secret career cravings?!

I do what I do because I love it so this is my career craving!

I think myself lucky to be passionate enough about something that can also be my living so it seemed natural for me to follow it. I think if people have a strong enough dream that can become reality they should be less fearful of following it, whether it is starting a business, travelling, providing for your family or exploring your talent.

Visit Kee Boutique Here

Kee Boutique illustration by Faye West

Lately, viagra sale I’ve been thinking a lot about what I want to do with myself. You know, illness life stuff. I am incredibly grateful for my job, especially as I have friends in dire unemployment situations but it doesn’t stop me from dreaming about the ‘what if’s’ and ‘one day’s’ . I don’t have a single dream job. I never have. I do however, In my slightly schizophrenic special way, harbour numerous secret career cravings. These range from the sublime (Anthropologist, midwife, Inventor) to the ridiculous (Pearly Queen, agony aunt, Riverdance star– seriously.) But most of all I hope that one day, once upon a time perhaps, I shall have the means and the balls to retreat from my office based 9-5 to own my own little handmade business. Something to do with sewing machines and being outside a lot and haberdasheries and old things and perhaps chickens and copper kettles and err, well I’m not sure what it is exactly yet or how on earth it would come together. But I always like meeting people who have taken the plunge to do something they love, so I was pretty intrigued to interview Keely for Amelia’s Magazine.

Kee Boutique by Michelle Urvall Nyren

Who are you and what floats your boat?!

I am Keely Brightmore and my clothes are Kee Boutique. I love everything pretty and vintage. I like nothing better than rooting through flea markets and car boots for hidden gems, pieces of lace, broaches, fabrics, whatever I can find, then creating something beautiful from something on its last legs!

Where are you from – do you love it or hate it? and does it influence your work?

I am from Yorkshire, in the countryside, and now live in Leeds. The nature and beauty of home is very inspirational to my work, but I also love the buzz of the city.

Kee Boutique by Michelle Urvall Nyren

When did you start the shop and what made you want to start it?

I started it in July last year, just after I graduated from university. I have always been creative, designing and using my mum’s sewing machine as a child. I started selling my clothes online, in markets and in other people’s shops but always dreamt of having my own shop.

Where do you see your shop in 5 years time?

My shop is in a beautiful art deco building with several other independent shops and I firstly aim to help make the whole thing a great place to visit in Leeds. I also use my shop as a studio where customers can find me behind my sewing machine making my new garments to sell both in the shop, online and elsewhere. I would like to expand where my clothes are available but still using an ethical method of production.

Some might say It was very brave to launch a new fashion business in a recession;  how have you found it?

There were times at first when I was slightly doubtful in the current climate but if people like something they still seem to be able to afford it! This is a full time thing but the shop is only be part of it. I also sell my clothes in other shops and online – there’s a whole world of like-minded buyers!

Kee Boutique by Madi Illustrates

Do you have any advice or top tips for any other aspiring entrepreneurs who might be inspired by you?

If you love what you are trying to do then you just have to keep with it, visualise where you want to be, and, if it’s what you really want to do, then you will get there. I look for inspiration everywhere without thinking about it and, if it’s in you, you won’t doubt yourself or think of it as a job. Enjoy it!

What have been the best and worst moments in running your business so far?

The hardest part was at the beginning trying to get established, budgeting, not having enough time for everything, let alone time off! It’s all worth it though and my favourite parts of doing this are meeting new creative people who I can learn from, doing fashion shows and photoshoots and seeing the results of everyone’s hard work. I also love seeing people wearing my designs!

Who are your style inspirations?

I adore icons from the 20’s to now, in particular Bridget Bardot, Jane Birkin, Rita Heyworth, Kate Bush… I love the French style, Paris and Lolita… My favourite major designers are Chloe and Chanel…

Do you have a favourite vintage era?

The 40’s is probably my favourite style era with floral tea dresses, lace and pearls, very feminine and elegant, although I get inspiration from the best bits of different era’s.

What are your ethical motivations? What gets you really fired up?

I either make brand new clothes from vintage materials or rework unloved vintage clothes so it is very important that all my pieces are 100% ethical. I hate disposable fashion – with a little time and love you can always find a vintage piece that is the same as what you would find on the high street, except better quality, greener and way more interesting!

Do you have any secret career cravings?!

I do what I do because I love it so this is my career craving!

I think myself lucky to be passionate enough about something that can also be my living so it seemed natural for me to follow it. I think if people have a strong enough dream that can become reality they should be less fearful of following it, whether it is starting a business, travelling, providing for your family or exploring your talent.

Visit Kee Boutique Here

Kee Boutique illustration by Faye West

Lately, diagnosis I’ve been thinking a lot about what I want to do with myself. You know, viagra dosage life stuff. I am incredibly grateful for my job, especially as I have friends in dire unemployment situations but it doesn’t stop me from dreaming about the ‘what if’s’ and ‘one day’s’ . I don’t have a single dream job. I never have. I do however, In my slightly schizophrenic special way, harbour numerous secret career cravings. These range from the sublime (Anthropologist, midwife, Inventor) to the ridiculous (Pearly Queen, agony aunt, Riverdance star– seriously.) But most of all I hope that one day, once upon a time perhaps, I shall have the means and the balls to retreat from my office based 9-5 to own my own little handmade business. Something to do with sewing machines and being outside a lot and haberdasheries and old things and perhaps chickens and copper kettles and err, well I’m not sure what it is exactly yet or how on earth it would come together. But I always like meeting people who have taken the plunge to do something they love, so I was pretty intrigued to interview Keely for Amelia’s Magazine.

Kee Boutique by Michelle Urvall Nyren

Who are you and what floats your boat?!

I am Keely Brightmore and my clothes are Kee Boutique. I love everything pretty and vintage. I like nothing better than rooting through flea markets and car boots for hidden gems, pieces of lace, broaches, fabrics, whatever I can find, then creating something beautiful from something on its last legs!

Where are you from – do you love it or hate it? and does it influence your work?

I am from Yorkshire, in the countryside, and now live in Leeds. The nature and beauty of home is very inspirational to my work, but I also love the buzz of the city.

Kee Boutique by Michelle Urvall Nyren

When did you start the shop and what made you want to start it?

I started it in July last year, just after I graduated from university. I have always been creative, designing and using my mum’s sewing machine as a child. I started selling my clothes online, in markets and in other people’s shops but always dreamt of having my own shop.

Where do you see your shop in 5 years time?

My shop is in a beautiful art deco building with several other independent shops and I firstly aim to help make the whole thing a great place to visit in Leeds. I also use my shop as a studio where customers can find me behind my sewing machine making my new garments to sell both in the shop, online and elsewhere. I would like to expand where my clothes are available but still using an ethical method of production.

Some might say It was very brave to launch a new fashion business in a recession;  how have you found it?

There were times at first when I was slightly doubtful in the current climate but if people like something they still seem to be able to afford it! This is a full time thing but the shop is only be part of it. I also sell my clothes in other shops and online – there’s a whole world of like-minded buyers!

Kee Boutique by Madi Illustrates

Do you have any advice or top tips for any other aspiring/fledgling business entrepreneurs?

If you love what you are trying to do then you just have to keep with it, visualise where you want to be, and, if it’s what you really want to do, then you will get there. I look for inspiration everywhere without thinking about it and, if it’s in you, you won’t doubt yourself or think of it as a job. Enjoy it!

What have been the best and worst moments in running your business so far?

The hardest part was at the beginning trying to get established, budgeting, not having enough time for everything, let alone time off! It’s all worth it though and my favourite parts of doing this are meeting new creative people who I can learn from, doing fashion shows and photoshoots and seeing the results of everyone’s hard work. I also love seeing people wearing my designs!

Who are your style inspirations?

I adore icons from the 20’s to now, in particular Bridget Bardot, Jane Birkin, Rita Heyworth, Kate Bush… I love the French style, Paris and Lolita… My favourite major designers are Chloe and Chanel…

Do you have a favourite vintage era?

The 40’s is probably my favourite style era with floral tea dresses, lace and pearls, very feminine and elegant, although I get inspiration from the best bits of different era’s.

What are your ethical motivations? What gets you really fired up?

I either make brand new clothes from vintage materials or rework unloved vintage clothes so it is very important that all my pieces are 100% ethical. I hate disposable fashion – with a little time and love you can always find a vintage piece that is the same as what you would find on the high street, except better quality, greener and way more interesting!

Do you have any secret career cravings?!

I do what I do because I love it so this is my career craving!

I think myself lucky to be passionate enough about something that can also be my living so it seemed natural for me to follow it. I think if people have a strong enough dream that can become reality they should be less fearful of following it, whether it is starting a business, travelling, providing for your family or exploring your talent.

Visit Kee Boutique Here

Kee Boutique illustration by Faye West

Lately, visit web I’ve been thinking a lot about what I want to do with myself. You know, life stuff. I am incredibly grateful for my job, especially as I have friends in dire unemployment situations but it doesn’t stop me from dreaming about the ‘what if’s’ and ‘one day’s’ . I don’t have a single dream job. I never have. I do however, In my slightly schizophrenic special way, harbour numerous secret career cravings. These range from the sublime (Anthropologist, midwife, Inventor) to the ridiculous (Pearly Queen, agony aunt, Riverdance star– seriously.) But most of all I hope that one day, once upon a time perhaps, I shall have the means and the balls to retreat from my office based 9-5 to own my own little handmade business. Something to do with sewing machines and being outside a lot and haberdasheries and old things and perhaps chickens and copper kettles and err, well I’m not sure what it is exactly yet or how on earth it would come together. But I always like meeting people who have taken the plunge to do something they love, so I was pretty intrigued to interview Keely for Amelia’s Magazine.

Kee Boutique by Michelle Urvall Nyren

Who are you and what floats your boat?!

I am Keely Brightmore and my clothes are Kee Boutique. I love everything pretty and vintage. I like nothing better than rooting through flea markets and car boots for hidden gems, pieces of lace, broaches, fabrics, whatever I can find, then creating something beautiful from something on its last legs!

Where are you from – do you love it or hate it? and does it influence your work?

I am from Yorkshire, in the countryside, and now live in Leeds. The nature and beauty of home is very inspirational to my work, but I also love the buzz of the city.

Kee Boutique by Michelle Urvall Nyren

When did you start the shop and what made you want to start it?

I started it in July last year, just after I graduated from university. I have always been creative, designing and using my mum’s sewing machine as a child. I started selling my clothes online, in markets and in other people’s shops but always dreamt of having my own shop.

What are your ethical motivations? What gets you really fired up?

I either make brand new clothes from vintage materials or rework unloved vintage clothes so it is very important that all my pieces are 100% ethical. I hate disposable fashion – with a little time and love you can always find a vintage piece that is the same as what you would find on the high street, except better quality, greener and way more interesting! [preach it Keely!]

Where do you see your shop in 5 years time?

My shop is in a beautiful art deco building with several other independent shops and I firstly aim to help make the whole thing a great place to visit in Leeds. I also use my shop as a studio where customers can find me behind my sewing machine making my new garments to sell both in the shop, online and elsewhere. I would like to expand where my clothes are available but still using an ethical method of production.

Some might say It was very brave to launch a new fashion business in a recession;  how have you found it?

There were times at first when I was slightly doubtful in the current climate but if people like something they still seem to be able to afford it! This is a full time thing but the shop is only be part of it. I also sell my clothes in other shops and online – there’s a whole world of like-minded buyers!

Kee Boutique by Madi Illustrates

Do you have any advice or top tips for any other aspiring/fledgling entrepreneurs?

If you love what you are trying to do then you just have to keep with it, visualise where you want to be, and, if it’s what you really want to do, then you will get there. I look for inspiration everywhere without thinking about it and, if it’s in you, you won’t doubt yourself or think of it as a job. Enjoy it!

What have been the best and worst moments in running your business so far?

The hardest part was at the beginning trying to get established, budgeting, not having enough time for everything, let alone time off! It’s all worth it though and my favourite parts of doing this are meeting new creative people who I can learn from, doing fashion shows and photoshoots and seeing the results of everyone’s hard work. I also love seeing people wearing my designs!

Who are your style inspirations?

I adore icons from the 20’s to now, in particular Bridget Bardot, Jane Birkin, Rita Heyworth, Kate Bush… I love the French style, Paris and Lolita… My favourite major designers are Chloe and Chanel…

Do you have a favourite vintage era?

The 40’s is probably my favourite style era with floral tea dresses, lace and pearls, very feminine and elegant, although I get inspiration from the best bits of different era’s.

Do you have any secret career cravings?!

I do what I do because I love it so this is my career craving!

I think myself lucky to be passionate enough about something that can also be my living so it seemed natural for me to follow it. I think if people have a strong enough dream that can become reality they should be less fearful of following it, whether it is starting a business, travelling, providing for your family or exploring your talent.

Visit Kee Boutique Here

Kee Boutique illustration by Faye West

Lately, information pills I’ve been thinking a lot about what I want to do with myself. You know, life stuff. I am incredibly grateful for my job, especially as I have friends in dire unemployment situations but it doesn’t stop me from dreaming about the ‘what if’s’ and ‘one day’s’ . I don’t have a single dream job. I never have. I do however, in my slightly schizophrenic special way, harbour numerous secret career cravings. These range from the sublime (Anthropologist, midwife, Inventor) to the ridiculous (Pearly Queen, agony aunt, Riverdance star– seriously.) But most of all I hope that one day, once upon a time perhaps, I shall have the means and the balls to retreat from my office based 9-5 to own my own little handmade business. Something to do with sewing machines and being outside a lot and haberdasheries and old things and perhaps chickens and copper kettles and err, well I’m not sure what it is exactly yet or how on earth it would come together. But I always like meeting people who have taken the plunge to do something they love, so I can briefly live vicariously through them.  So I was pretty intrigued to interview Keely, the owner of a vintage and handmade boutique for Amelia’s Magazine.

Kee Boutique by Michelle Urvall Nyren

Who are you and what floats your boat?!

I am Keely Brightmore and my clothes are Kee Boutique. I love everything pretty and vintage. I like nothing better than rooting through flea markets and car boots for hidden gems, pieces of lace, broaches, fabrics, whatever I can find, then creating something beautiful from something on its last legs!

Where are you from – do you love it or hate it? Does it influence your work?

I am from Yorkshire, in the countryside, and now live in Leeds. The nature and beauty of home is very inspirational to my work, but I also love the buzz of the city.

Kee Boutique by Michelle Urvall Nyren

When did you start the shop and what made you want to start it?

I started it in July last year, just after I graduated from university. I have always been creative, designing and using my mum’s sewing machine as a child. I started selling my clothes online, in markets and in other people’s shops but always dreamt of having my own shop.

What are your ethical motivations? What gets you really fired up?

I either make brand new clothes from vintage materials or rework unloved vintage clothes so it is very important that all my pieces are 100% ethical. I hate disposable fashion – with a little time and love you can always find a vintage piece that is the same as what you would find on the high street, except better quality, greener and way more interesting! [preach it Keely!]

Where do you see your shop in 5 years time?

My shop is in a beautiful art deco building with several other independent shops and I firstly aim to help make the whole thing a great place to visit in Leeds. I also use my shop as a studio where customers can find me behind my sewing machine making my new garments to sell both in the shop, online and elsewhere. I would like to expand where my clothes are available but still using an ethical method of production.

Some might say It was very brave to launch a new fashion business in a recession;  how have you found it?

There were times at first when I was slightly doubtful in the current climate but if people like something they still seem to be able to afford it! This is a full time thing but the shop is only be part of it. I also sell my clothes in other shops and online – there’s a whole world of like-minded buyers!

Kee Boutique by Madi Illustrates

Do you have any advice or top tips for any other aspiring/fledgling entrepreneurs?

If you love what you are trying to do then you just have to keep with it, visualise where you want to be, and, if it’s what you really want to do, then you will get there. I look for inspiration everywhere without thinking about it and, if it’s in you, you won’t doubt yourself or think of it as a job. Enjoy it!

What have been the best and worst moments in running your business so far?

The hardest part was at the beginning; trying to get established, budgeting, not having enough time for everything, let alone time off! It’s all worth it though and my favourite parts of doing this are meeting new creative people who I can learn from, doing fashion shows and photoshoots and seeing the results of everyone’s hard work. I also love seeing people wearing my designs!

Who are your style inspirations?

I adore icons from the 20’s to now, in particular Bridget Bardot, Jane Birkin, Rita Heyworth, Kate Bush… I love the French style, Paris and Lolita… My favourite major designers are Chloe and Chanel…

Do you have a favourite vintage era? Why?

The 40’s is probably my favourite style era with floral tea dresses, lace and pearls, very feminine and elegant, although I get inspiration from the best bits of different era’s.

Do you have any secret career cravings?!

I do what I do because I love it so this is my career craving!

I think myself lucky to be passionate enough about something that can also be my living so it seemed natural for me to follow it. I think if people have a strong enough dream that can become reality they should be less fearful of following it, whether it is starting a business, travelling, providing for your family or exploring your talent.

Thanks Keely!

Visit Kee Boutique Here

Illustration by Matilde Sazio

It came as a bit of a shock on Tuesday when I heard the news that Love Sensation superstar Loleatta Holloway had died. I remember my mum playing her records when I was a kid, pharmacy and I am still to this day astounded by her powerhouse vocals that sit on the right side of terrifying. Black Box’s Ride on Time, prescription which naughtily duplicated her mesmerising vocals, cemented her as part of music history forever.


Illustration by Faye West

So when I heard that Dame Elizabeth Rosemond Taylor had passed away the following day, it almost pushed me over the edge. Two women, icons for their respective achievements, had gone.


Illustration by Maria del Carmen Smith

Elizabeth Taylor was one of the few remaining genuine stars. In a world where everybody is a celebrity, she came from that golden era where few stood out – only the most beautiful, talented and sophisticated women made it in Hollywood. In 1999, the American Film Institute published its Legends list – an archive of the greatest movie stars to have ever lived. Taylor came in seventh – the top six are all gone (the Hepburns, Monroe, Garbo) and now, as of Wednesday, only three of the 25 women listed remain – Shirley Temple, Lauren Bacall and Sophia Lauren.


Illustrations by Daria Hlazatova

She was nominated in four consecutive years for the Best Actress Oscar, winning the latter for her performance in Butterfield 8 in 1960, and again in 1966 for Who’s Afraid of Virginia Woolf?. Fewer than 15 actresses have ever been awarded the honour twice in the award ceremony’s 80 year history.


Illustration by Maria Papadimitriou, aka Slowly the Eggs


Illustration by Daria Hlazatova

Born in England to an art dealer and an actress, Taylor was whisked away to Los Angeles by her parents and it would be here where Hollywood people “saw a movie future for every pretty face” and her mother would be urged to have Elizabeth screen tested. At the age of 9 she appeared in There’s One Born Every Minute and the rest, as they say, is history.


Illustration by Anna Roberts

Film after film followed – I could write a list but I’m sure you know, and if you didn’t you’ve probably read about them in every other tribute. I have to confess, I haven’t seen that many – I can never endure the whole of the week-long Cleopatra (somebody needs to edit it) but Taylor’s classic beauty and power as an actress resonates through even the film stills.


Illustration by Genie Espinosa

Taylor was also one of the reasons we’re so obsessed with celebrities’ private lives. She fascinated the general public with her addiction to marriages. This is a woman who married the same man twice, for God’s sake! She counted him – Richard Burton – as one of the two loves of her life, along with Michael Todd, her only marriage not to result in divorce (he tragically died in a plane crash).


Illustration by Rebecca Strickson

So how to remember Taylor? From silver screen legend, cavorting with cameras in black and white stills; to the 1980s in jewel-encrusted power dresses; to the Noughties when, even when she couldn’t walk she was covered in diamonds, Elizabeth Taylor was one of the most glamorous women to have ever lived. She embraced fashion and used it to her advantage – her dark complexion and olive skin always making her stand out in a sea of Hollywood blondes.


Illustrations by Jaymie O’Callaghan

Her marital record will of course go down in history, as should her genuine compassion for others. When her good friend Rock Hudson died from an AIDS related illness, she was one of the first major personalities to acknowledge the disease and spent the rest of her life raising awareness and founded the American Foundation for AIDS Research. So many people’s lives are better because of her efforts.


Illustration by Eleazer Renée


Illustration by Avril Kelly

In a typical fashion, I’ll finish with a quote – yes I know it’s the cheesiest possible ending, but this one is so good I couldn’t resist. No, not the one about not having tomorrow, or “big girls need big diamonds”. It’s this:

“If someone’s dumb enough to offer me a million dollars to make a picture, I’m certainly not dumb enough to turn it down.”


Illustration by Janneke de Jong

Categories ,1980s, ,AIDS, ,America, ,American Film Institute, ,American Foundation for AIDS Research, ,Anna Roberts, ,Audrey Hepburn, ,Best Actress, ,Black Box, ,Butterfield 8, ,Cleopatra, ,Dame Elizabeth Taylor, ,Daria Hlazatova, ,Diamonds, ,Eleazer Renée, ,England, ,Faye West, ,Genie Espinosa, ,Hollywood, ,Janneke de Jong, ,Jaymie O’Callaghan, ,Katherine Hepburn, ,Lauren Bacall, ,Liz Taylor, ,Loleatta Holloway, ,london, ,Los Angeles, ,Maria del Carmen Smith, ,Maria Papadimitriou, ,Marilyn Monroe, ,marriage, ,Matilde Sazio, ,Michael Todd, ,Naomi Law, ,Oscars, ,Rebecca Strickson, ,Richard Burton, ,Rock Hudson, ,Shirley Temple, ,Slowly the Eggs, ,There’s One Born Every Minute, ,Who’s Afraid of Virginia Woolf?

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