Posts Tagged ‘Tranoi’
Simeon Farrar, The Great British Summertime: New S/S 2012 Season Preview Interview
London-based Designer and Artist Simeon Farrar talks about his journey from Art to Fashion and back again, his current S/S 2012 collection ‘The Great British Summertime’ and what we can look forward to from the label next season.
Written by Alia Gargum
Simeon Farrar S/S 2012 by Madi Illustrates
What began as an ‘art experiment’ by London-based Simeon Farrar has now turned into a successful fashion label; winning not only international acclaim but also the prestigious NEWGEN award three times along the way. Despite being crowned a fashion buyer favourite with stockists such as Liberty in the UK and many more in Paris, Tokyo, and Sydney (to name a few), Simeon hasn’t lost sight of his Fine Art training gained at the University for the Creative Arts in Farnham. Every collection begins with a philosophical root from which the designs and drawings develop and each one-off piece is then created with Simeon’s trademark dash of humour delivered through experiments with colour and print, done by hand in his Shoreditch studio.
