Amelia’s Magazine | Leutton Postle: London Fashion Week A/W 2012 Catwalk Review

Leutton Postle A/W 2012 by Vicky Ink, aka Vicky Fallon
Leutton Postle A/W 2012 by Vicky Ink, aka Vicky Fallon.

Leutton Postle were one of the most exciting new designers that I encountered last season and so it was with anticipation that I attended their latest showing, soundtracked by the perfect mash up of squally post 80s beats.

Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle A/W 2012 by Kristina Grundberg
Leutton Postle A/W 2012 by Kristina Grundberg.

Models with coloured brows or mesh facemasks wore a plethora of long knitted garments in a more sombre colour palette than was used for S/S 2012. Burnt oranges, copper, royal blue, mint green, yellow, burgundy – these were colours that on paper shouldn’t go together but worked brilliantly in this zany collection. Viewing these garments up close is always a treat as there is so much detail going on – geometric shapes in bobble knits were worn with tribal face patterned pencil skirt and jacket combos, created through a combination of jacquard knit and metallic applique. I can only begin to imagine the huge amount of work that must go into creating such a collection.

Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle A/W 2012 by Abi Hall
Leutton Postle A/W 2012 by Abi Hall.

Matching metallic applique belt bags cinched the waists of baggy knee length tops, oversized eyeballs or giant doll-like faces with great sprouting masses of woolly hair emblazened across the whole front or back. Drawstring clutch bags hinted at a possible move in the direction of accessories, which I am sure would be much appreciated by fans. Nothing was left unembellished in this collection – from leggings to tasselled shoes, all felt the Leutton Postle effect. I love that knitwear is experiencing such a whole hearted renaissance… long may it last.

Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
Leutton Postle AW 2012 - photo by Amelia Gregory
All photography by Amelia Gregory.

Categories ,A/W 2012, ,Abi Hall, ,Fashion Scout, ,Freemasons’ Hall, ,knitwear, ,Kristina Grundberg, ,Leutton Postle, ,lfw, ,Vicky Fallon, ,Vicky Ink

Similar Posts:






Amelia’s Magazine | Betty Jackson A/W 09

The day started off with London transport, buy visit this site as usual, doctor ruining my life. The district line was delayed/suspended/just took bloody ages, meaning that I missed the first show I intended on seeing. This was due to over-crowding at South Kensington, as Fashion Week started during half term week, cue 6 million children/parents/tourists trying to get to the Natural History Museum, along with the fashionistas….not a good mix.

By the time I got to the BFC tent, the fashion pack were filing in for the Esthetica launch. Esthetica is the only show of its kind in the world, dedicated to celebrating ethical designers. Noir kicked things off to the not-so-subtle sounds of Hole’s Celebrity Skin, with a polished but edgy collection of, perhaps obviously, black clothes. There was then a drastic music change, a choir singing Creep by Radiohead, a strangely haunting rendition to accompany the more delicate shape of the second half of the collection. With the much quieter musical accompaniment, the unfamiliar sound of hundreds of camera shutters going off can be heard and fittingly adds to the ethereal quality.

Best discovery of the day? The Fashion Bus! When I was told about it, it conjured up images of a magical, playdays-style bus of couture. In reality it’s a coach with London Fashion Week written down the side but still, it served its purpose of getting us from the main South Kensington location to the Hippodrome in Leicester Square, without having to cross the path of my arch-enemy, London transport.

The reason we trekked across town was for Ashish. And it was completely worth it, as what unfolded was far more than just a fashion show. There was live music provided by VV Brown (wearing a dress from the collection), acrobats, a big circus setting and clowns….well, not actual clowns but the pom-poms on some of the looks combined with the hyper colour clash styling surely owed a debt to Coco somewhere along the line.

Ashish-acrobat.jpg

Ashish-Vivi-Brown.jpg

And here are some snaps of what we’ll all be wearing come Autumn:

Ashish-AW-09-3.jpg

Ashish-AW-09-2.jpg

Ashish-AW-09-4.jpg

Ashish-AW-09-5.jpg

Perhaps not that last one so much…
Particular note should be taken of the amazing wedged, animal print shoe boots that all the models – and VV Brown were sporting:

Ashish-AW-09-shoes.jpg

This show was brilliant escapism, with some very wearable individual pieces once you separate them out from the styling. It felt like an afternoon at the circus, rather than just a fashion show, and in such a competitive week, Ashish has ensured that his show will be one everyone remembers this season.
It’s funny seeing the different crowds the different shows draw. The morning started off at the Margaret Howell studio, sick where the British establishment of fashion journalists turned out to see her A/W 09 collection. It was very, stomach well Margaret Howell, order country cosy, duffel coats, blues/greys, some cute over the knees socks and silks mixed with wools. A well put together, safe collection.

margaret-howell-2.jpg

margaret-howell1.jpg

I was, excitingly, sitting opposite Alexandra Shulman though, which did take up most of my attention. British Vogue has been wiping the floor with American Vogue in recent times, and it was thrilling to be in such close proximity to her, lets face it, what fashion journalist doesn’t secretly want to be editor of Vogue?

Now onto the different crowd part. Across town, in a swanky church in Marylebone, a full scale production was taking place in aid of the Qasimi A/W 09 show. Not so much journalism elite, more, well Simon Le Bon. But his presence was so to be explained as the show began…

Melinda Neunie was also there and here’s her review of the show:

I must say the Qasimi team managed to pull in quite an impressive crowd. Their pre-show champagne reception outside the beautiful St Mary’s Church was ablaze with bold prints and bright colours, with attendees clearly taking advantage of the nicer weather.

qasimi-4.jpg

The catwalk show was equally remarkable. Set against an exotic woodland backdrop, Qasimi propelled us into a world of fantasy, romance and passion with their A/W 09 collection. The all black luxury range exuded wealth, elegance and sophistication through sumptuous cashmere and Italian silks complete with gleaming outsized diamond accessories.

qasimi-3.jpg

An opera sound track opened the show alongside a fantastically poised Erin O’Connor clad in a sculptured corset gown and extravagant feathered headdress. The model was closely followed by Lily Cole, Yasmin Le Bon and Jade Parfitt.

Draping gowns, corset tops and intricate stitching dominated the show, which was closed by the spectacular Carmen Dell’Orifice who couldn’t help but give us a cheeky bum shake on her way out.”

qasimi-1.jpg

qasimi-2.jpg

We didn’t recognise final model Carmen Dell’Orifice but everyone else did as she got whoops and cheers as she sashayed down the catwalk. The show was not at all what I was expecting, but it was epic! Seeing those famed models in the flesh, the dramatic music and, as Music Editor Prudence put it, the general Zoolander quality of it made it entertaining in the extreme.

We were penned into the lobby at the Vauxhall Fashion Scout like (well-dressed) sheep for an hour, viagra dosage but it was worth it to experience Horace’s A/W ’09 collection. The label’s founders, web Adam Entwisle and Emma Hales, website like this have made a welcome return to their androgynous roots.

Classic Horace is synonymous with distressed hand washed leather and oversized separates, and there was plenty of that to be seen. Baggy trousers contrasted with beautifully cut jackets, all accessorised with leather totes and large knitted scarves.

horace-1.jpg

horace-2.jpg

horace-3.jpg

Entwisle and Hales continue to play with the idea of gender in their designs. Pale-faced men in tunic dresses followed women in combat boots down the catwalk to pulsing rock beats. The collection is said to embody the spirit of 18th century monks, and the modesty of a monk’s attire was reflected in the voluminous hoods and clean monochromatic palette.

Such an abundance of black layers and boots could have become repetitive, but thankfully vibrant plaid prints provided bursts of colour, evocative of London’s punk heritage. It’s small wonder Horace has built up such a cult following.

Lebanese born designer Hass Idriss showed his first collection at London Fashion Week yesterday to a very odd crowd at Belgravia’s Il Bottaccio. I say odd because the majority of the black-clad crowd sported face-lifts, symptoms and I was amongst a very small percentage of the audience who weren’t wearing any make-up (yep, the boys did too – some even applying YSL lip gloss as a pre-show fixer).

They were, however, resplendent and I’d like to thank the fabulous woman who sat three seats down from me on the front line wearing the largest, roundest hat possible. Differing from the usual up and down runway, Idriss presented his collection in an L-shaped room, with myself and the mad hatter on the second, final arm of the catwalk. I am nursing a bad case of RSI in my neck this morning as I type: straining around that hat was quite a feat.

Visual obstacles aside, Idriss’ collection was a brave and opulent one. Credit crunch? What credit crunch?

Inspiration for this first collection had been drawn from Hans Christian Andersen’s Little Mermaid. The show kicked off with a booming soundtrack and two airbrushed-gold Adonises slowly glided along the runway, followed by the first model who hopped in a skin-tight fish tail dress, aided by the Adonises and a pair of gold embelished crutches (mermaid overkill, I’d say – and a little bit silly. I mean, honestly!)

idriss-3.jpg

Gradually the collection grew in maturity whilst retaining the theme of the sea – luxurious weightless fabrics such as organza and tulle were enriched with sea water pearls and Swarovski crystals, reminiscent of early John Galliano for Dior Couture.

idriss-1.jpg

idriss-2.jpg

The palette was mixed, ranging from organic pastel colours, golds and creams, through to shocking reds with black to contrast. A brave craftsman, Idriss pushed his capabilities to their limits across a range of techniques, heavily reliant on embroidery to the highest standard. Cuts were quite disparate – some gowns were a-line or floated gently to the floor whilst others were sculpted around the body with severe hems. The black satin and velvet mini dress with a charcoal chapel train, titled ‘The Mermaid’, was a particular highlight.

idriss-4.jpg

Throughout, most of the ensembles were hits, especially with the whooping audience. A couple of misses, though – and the award for unwearability goes to this little number – a plastic transparent poncho with beaded corals (and blood, sweat and tears according to the press handout). Hans Christian Andersen will be turning in his grave. Bonkers. Overall, a daring and immodest first outing for Hass Idriss. Keep a look out in the future – you saw him here first.
At 9.15 on a Sunday morning, stomach it seemed only the most diligent (and probably least hungover) of the fashion clan that made an appearance at the Betty Jackson show. It was worth the early rise, case to say the least.
We were bombarded with a visual palette of textures, soft colours and hemlines; resembling a painting whose medium changed by the paint stroke, from smooth watercolours to thick, rougher oils to scratchy pencils. Betty Jackson kept her collection airy, light and colourful- perhaps in an effort to float past or ward off next winter’s approaching cold and heavy credit crunch scenario.

Main colour themes drifted from cupcake and candy pastels to darker, richer shades;conjuring up autumnal images- like those in Monet’s more wintry landscapes. Fur, frills and subdued shades were combined in adorable, snappy pencil skirt and blouse/knitwear combos, very Audrey Hepburn in Breakfast at Tiffany’s.

betty-jackson.jpg

Jewellery was designed exclusively for Betty Jackson by Alexis Bittar, this included hand carved, hand painted lucite earrings and necklaces, whose sheer extravagance reminded us of Edie Sedgwick’s outrageous choice in accessories.

Purple tights and red belts are two of the most notable components of the collection, while some of the models wore versatile backpacks- probably Jackson’s effort to incorporate utility in what is becoming a very non-frivolous time.
Statement coats and fur boleros were thrown in for the warmth factor. Best model of the show was hands down, Jourdan Dunn.

Betty Jackson believes that “every new collection presents a new challenge, but most people feel more confident and sexy if they are comfortable” and we can see a huge representation of this in her latest designs, the bright and often outrageous colour schemes are juxtaposed in a variety of simple styles- which maintains the conservative nature of her clothes. These are garments that not only appear comfortable, but also versatile- they are not only adaptable to real, working life but also pieces you could and will wear for seasons to come.

Similar Posts:






Amelia’s Magazine | Ashish: London Fashion Week S/S 2013 Catwalk Review

Ashish S:S 2013 by Charlie Rallings
Ashish S/S 2013 by Charlie Rallings.

This season Ashish decided to buck the trend for extravagant prints and steer clear of his usual riot of colour and pattern to produce a sobre S/S 2013 collection inspired by a mix of estate chic and 90s grunge. Girls in shiny white trainers wore their hair piled high on their head with that most stylish of hair accessories, the scrunch. Round glasses completed the look.

Ashish S/S 2013 by Geiko Louve
Ashish S/S 2013 by Geiko Louve.

Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
xAshish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish S:S 2013 by Charlie Rallings
Ashish S:S 2013 by Charlie Rallings
Ashish S/S 2013 by Charlie Rallings.

Colours were unashamedly downbeat… steel greys, copper and creams mixed in with denim. Dungarees were worn hanging lopsided as were shirts with a subtle scatter number print. An over sized asymmetric trench and white work shirts hung low, mixed up with loose one colour sequin maxi dresses and polka dot chiffon. Even glitz took on an everyday wearability as a zip top track suit. The show opened with the statement I’m Serious emblazoned on a baggy sweat top and ended with Tres Fatigue on a t-shirt. Quite what Ashish was trying to say this season I have no idea, but despite the break from the norm it was as stylish as ever.

Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish SS 2013 Sept 2012-PHOTOGRAHY by Amelia Gregory
Ashish S/S 2013. All photography by Amelia Gregory.

Ashish S/S 2013 by Isher Dhiman
Ashish S/S 2012 by Isher Dhiman. A year ago flowers reigned supreme on the Ashish catwalk.

Categories ,Ashish, ,Charlie Rallings, ,Geiko Louve, ,grunge, ,I’m Serious, ,Isher Dhiman, ,lfw, ,London Fashion Walk, ,S/S 2013, ,Sequins, ,Tres Fatigue

Similar Posts:






Amelia’s Magazine | Think Act Vote presents The Future We Choose Pop Up Radical Think Tank and Book Launch Party

Think Act Vote The Future We Choose Book Launch stack of books

On the 25th of July I had the pleasure of attending – unfortunately only a part of – the launch event organised by Think Act Vote (?!X) at The Arch Gallery for their new book titled The Future We Choose. This book project was initiated by Think Act Vote (?!X) in order to create a new conversation around democracy and how we create the future we choose. Revolving around ‘The Futures Interview’, The Future We Choose brings together over 200 forward thinking voices from the general public mixed in with those more well known, from fashion designers to historians, campaigners to presenters, all of whom share their vision of the world they want to live in with their ideas of how to create it.

Think Act Vote The Future We Choose Book Launch Amy at the book stand

Think Act Vote (?!X) is run by a powerhouse of volunteers, interns (such as Amy Haworth Johns pictured above) and a vibrant community of collaborators and supporters. The Future We Choose has been brought to life through the work of all those contributors, while the design of the book was devised also collaboratively by a team made up of Joana Casaca Lemos, Ella Britton, Matthieu Becker and Amisha Ghadiali.

Think Act Vote The Future We Choose Book Launch Amelia Gregory Quote

In the book one can find hugely inspiring quotes by the numerous contributors who completed ‘The Futures Interview’, categorised into Thinks, Acts and Votes. Here is one by Amelia’s Magazine editor Amelia Gregory.

Think Act Vote The Future We Choose Book Launch illustrations spread 1

Think Act Vote The Future We Choose Book Launch illustrations spread 2

Since early 2010, when Think Act Vote (?!X) started compiling responses from ‘The Futures Interview’ participants, it invited 50 different artists to bring words from the interviews to life and selected 52 final illustrations. A large number of these images have been created by illustrators who regularly contribute to Amelia’s Magazine too! Some of them are Abby Wright, Abi Daker, Ailish Sullivan, Antonia Makes, Alison Day, Amber Cassidy, Bryone Crane, Claire Kearns, Celine Elliott, Erica Sharp, Faye West, Gemma Sheldrake, Gilly Rochester, Harriet Gray, Jo Cheung, June Chanpoomidole, Jenny Robins, Katie Harnett, Laura Frame, Yelena Bryksenkova, Luke Waller, Michelle Urvall Nyrén, Nanae Kawahara, Natalia Nazimek, Natalie Hughes, Sam Parr, Vicky Ink aka Vicky Fallon and Slowly The Eggs aka moi… A lot of the illustrations appear in the book, as seen above, but Think Act Vote (?!X) is also sharing them online, one every week of 2012, this way gradually creating an illustrated Futures Calendar! You can also see all the illustrations together in this online gallery.

Think Act Vote The Future We Choose Book Launch spread from book

Think Act Vote The Future We Choose Book Launch bit from Futures Interview

You can take part in ‘The Futures Interview’ here.

Think Act Vote The Future We Choose Book Launch Peter Gregson

The Future We Choose book launch at The Arch Gallery was split into an afternoon pop up radical think tank, featuring a selection of contributors including Lucie Barat, Ed Gillespie, Annegret Affolderback, Emily Wilkie, Melissa Sterry, Chris Arnold and Olivia Sprinkel each speaking for five minutes on an idea they shared in the book. When I arrived Peter Gregson, pictured above, was giving a talk on ‘Defending Your Tastes’.

Think Act Vote The Future We Choose Book Launch Paul Hilder

Paul Hilder on ‘Making Things Right’.

Think Act Vote The Future We Choose Book Launch Amisha Ghadiali

Amisha Ghadiali on her Rules to Dress By.

Think Act Vote The Future We Choose Book Launch Alan Wolfson

Performance Poetry by Alan Wolfson.

Think Act Vote The Future We Choose Book Launch Michael Norton

Michael Norton on 365 Ways To Change The World. This hugely inspiring man also talked about another splendid book he has written titled Click 2 Change, in which you can find ways to change the world from the comfort of your seat.

Think Act Vote The Future We Choose Book Launch Jessi Baker

Jessi Baker on ‘Data and Visualisation’.

Think Act Vote The Future We Choose Book Launch Christina Rebel

Christina Rebel on ‘Empathy’.

Think Act Vote The Future We Choose Book Launch Spencer Maybe Pearce

Music from Spencer Maybe Pearce.

Think Act Vote The Future We Choose Book Launch happy audience

Think Act Vote The Future We Choose Book Launch Zoe and Amisha in the audience

Think Act Vote The Future We Choose Book Launch Interviews workshop 1

Think Act Vote The Future We Choose Book Launch Interviews workshop 2

The talks were followed by a ‘A Futures Interviews Workshop’, during which we sat in groups to talk about Thinks, Acts and Votes.

Think Act Vote The Future We Choose Book Launch Zoe Robinson

The lovely Zoe Robinson of Think Style and The Good Wardrobe among the attendees.

Think Act Vote The Future We Choose Book Launch Amisha signing a book

From 6.30pm there was a party featuring a collective book reading, words from Sam Roddick and live music from cellist Peter Gregson, folk noir band Delirium Tremens and electro pop songstress Sharliza Jelita.

The book is now on sale through Think Act Vote’s etsy store, where you can purchase the limited edition that has been printed in the UK on recycled paper. You can request to have your copy signed and personalised too. The Hardback and e-book editions will be available in Autumn. If you would like to request an e-version review copy, please e-mail info@thinkactvote.org

You can also read Part One and part Two of an interview Sally Mumby-Croft did a while ago for Amelia’s Magazine with Think Act Vote’s founder Amisha Ghadiali.

All photography by Maria Papadimitriou

Categories ,Abby Wright, ,Abi Daker, ,ACOFI, ,Ailish Sullivan, ,Alan Wolfson, ,Alison Day, ,Amber Cassidy, ,Amelia’s Compendium of Fashion Illustration, ,Amisha Ghadiali, ,Annegret Affolderback, ,Antonia Makes, ,book launch, ,Bryone Crane, ,Celine Elliott, ,Chris Arnold, ,Christina Rebel, ,Claire Kearns, ,Delirium Tremens, ,Ed Gillespie, ,Ella Britton, ,Emily Wilkie, ,Erica Sharp, ,Faye West, ,Futures Interview, ,Gemma Sheldrake, ,Gilly Rochester, ,Harriet Gray, ,illustration, ,Jenny Robins, ,Jessi Baker, ,Jo Cheung, ,Joana Casaca Lemos, ,Jonathan Bartley, ,June Chanpoomidole, ,Katie Harnett, ,Laura Frame, ,Lucie Barat, ,Lucy Gilliam, ,Luke Waller, ,Maria Papadimitriou, ,Matthieu Becker, ,Melissa Sterry, ,Michael Norton, ,Michelle Urvall Nyrén, ,Nanae Kawahara, ,Natalia Nazimek, ,Olivia Sprinkel, ,Patrick Hussy, ,Paul Hilder, ,Peter Gregson, ,Sally Mumby-Croft, ,Sam Parr, ,Sam Roddick, ,Sharliza Jelita, ,Slowly the Eggs, ,Spencer Maybe Pearce, ,The Arch Gallery, ,The Future We Choose, ,Think Act Vote, ,Vicky Fallon, ,Vicky Ink, ,Yelena Bryksenkova, ,Zoë Robinson

Similar Posts:






Amelia’s Magazine | An interview with Pumajaw and review of new album Demonmeowmeow

Pumajaw by Tiana Dunlop
Pumajaw by Tiana Dunlop.

The enigmatic Pumajaw are a male/female duo who hail from Scotland, and their new album Demonmeowmeow is a must hear slice of new wave electronica with heart. From the throaty openings of the epic song Mazy Laws, Demonmeowmeow sets out its wares with style: hypnotic vocals from singer Pinkie Maclure set off against the sparsest of musical arrangements by John Wills (formerly of Loop), resulting in a spooky, otherworldly glory: think sleazy synths mashed up with jazz inflected brass buzzing. I promise you that Demonmeowmeow is quite unlike anything else you will have heard in 2011. Buy it now.

Pumajaw by  Sam Parr
Pumajaw by Sam Parr.

Who is Pumajaw?
Pinkie Maclure & John Wills, we’ve been working together for eleven years – John was working as an engineer and producer, I was a solo electronic artist. We worked together on a solo album of mine, From Memorial Crossing, which quickly evolved into a mutual project because we had so many ideas in common. After an arts council project called Lumen,  we settled on the name Pumajaw, which comes from our initials.
 
Pumajaw-demonmeowmeow-cover
Your new album Demonmeowmeow came out last month, what has been the reception so far?
Gideon Coe on 6 Music has been playing Outlands a lot and we’ve had plays by Max Reinhardt on Radio 3′s Late Junction. There’s been some fantastic press, with a big feature in the Herald Scotland and a 4 star review in Uncut. There have been quite extreme reactions, some people love it immediately, but other people seem confused – I like to use 3 or 4 octaves and sing torch songs with great, irresistible melodies, but the arrangements are not just the usual instruments – John creates beautiful atmospheres from unusual sources, such as a page being turned, hinges rattling or the flapping of birdwings. It’s what we’ve always done, so it seems natural to us.
 
Pumajaw
What does Demonmeowmeow mean?
Rebellious, dark and sensuous and a little bit cheeky.
 
Your sound is a mix of jazz, folk and alt blues, with a healthy dollop of electro on top. How did this come about?
It’s evolved over a long time – the first two Pumajaw albums were built around acoustic guitar loops and my rather minimal concertina playing, because we wanted to create a very simple music that could be performed live without much equipment. But as time went on, we felt restrained by it, we wanted to speed it up and make more noise, I wanted to stretch my vocal chords more. John used to be known as a drummer as well as a producer, so using new technology, he has started programming rhythms and that’s where the electro bit has come in, along with the purchase of some rather exciting synthesizers. I have to admit, we did rebel somewhat against what has started to feel like a tidal wave of bland, twee folk music – living in rural Scotland, you are surrounded by acoustic guitar balladeers and it gets really tiresome after a while. Demonmeowmeow is a bit of a reaction to all that.
 
Pumajaw by Vicky Fallon
Pumajaw by Vicky Fallon.

Despite so many influences your sound has been described as timeless, which I think can be both a blessing and a curse. How do you think it has come to sound this way?
We are both inspired by what you might call great classic songs. As a teenager I listened to a lot of jazz, French chanson, blues and folk singers. We’ve never tried to be fashionable, just creative, ambitious. I would hate to think our music could lost its appeal over time. Duke Ellington said ‘there are only two types of music – good and bad.’ We’re trying to do the good stuff.
 
pumajaw_colour
You’ve been busy producing videos. Why is it so important to you to create good visuals and is it quick to produce these videos?
John makes the videos, although we often both direct them. Visual performance has always been an important part of music for me, the imagery in the songs is very strong in my mind. The lyrics are like paintings and the videos are an extension of that. The plan is to film the whole album eventually – next up is the Mazy Laws, our 8 minute, sexy slowburner that has picked up a lot of airplay, despite its length. There’s a famous star-shaped maze near here we’re looking forward to filming and getting lost in.

YouTube Preview Image
What is happening in the Outlands video, and were you actually underwater for a great period of time?
Outlands was made in a day, because we already had the footage. We went to Pompeii during our Italian tour last January. It was very wet and we noticed bubbles constantly popping up from the puddles, which must have been volcanic gas. It was magical and dreamlike. When John asked me what Outlands was about, I said it’s like a lullabye, about drying your eyes, finding peace, solace, comfort, healing. He overlaid the bubbles over some footage of me, so I didn’t have to be underwater! I think I look like a weird, innocent, adult baby playing with the bubbles, like when tiny babies first discover their hands.
 
YouTube Preview Image
Mask is a similarly simple but eerily evocative video, how was it put together and what was the idea behind it?
Mask is about greed, vanity and dishonesty, the way people try and hide the truth with flippancy. At the moment, clever, talented people are being ignored and wasted while the well-connected few appear to be getting away unscathed. Mask is a comment on this.

Pumajaw by Janneke de Jong
Pumajaw by Janneke de Jong.
 
What can the audience expect when you play the album live?
We love playing live, it’s the reason I became a singer in the first place. Over the years we’ve learned to choose our shows carefully – there’s no point in us playing grungey indie venues, I won’t stand being talked through. I just stop and confront people if that happens. I see us almost as a kind of theatrical performance. The songs are so deep, they need to be listened to, onstage we’re quite intense and demanding, things happen we can’t always predict – although there’s been a fair bit of dancing going on at our recent gigs, so it’s a bit of a party as well. We played at the Cafe Royal in Edinburgh recently, it’s all fairylights and decadent decor – perfect!
 
You’re off on tour of Italy in early 2012 – why Italy?
We do well in Italy, we’ve toured there a few times now. They’re a bit more open to music as ‘art’. I think our music suits their culture and temperament, they’re not scared of self-expression.
 
YouTube Preview ImageBilly Rose

When can people in the UK see you again? Which smaller festivals are on your hit list to play next year?
We’ll be doing more UK gigs in the spring, but we’re going to choose carefully. We’d like to do some small festivals,  we hate the big corporate rock ones. There’s one called Lounge on the Farm we’d like to do, also a Scottish one called Doune the Rabbithole, we played there last year, it has a lovely idealism and positive atmosphere about it, they’re not scared of trying something different.

YouTube Preview ImageThe Safe Inside (live in Genoa)
 
Any other exciting plans you can share?
We’re already writing the next album, also we’re about to sign a licensing deal with an American label, so 2012 could be a busy year for us.
 
Demonmeowmeow by Pumajaw is out now on Bedevil Records.

Categories ,6 Music, ,Bedevil Records, ,Billy Rose, ,blues, ,Cafe Royal, ,Demonmeowmeow, ,Doune the Rabbithole, ,Duke Ellington, ,edinburgh, ,electronica, ,folk, ,French Chanson, ,From Memorial Crossing, ,Gideon Coe, ,Herald Scotland, ,Italy, ,Janneke de Jong, ,jazz, ,John Wills, ,Late Junction, ,Loop, ,Lounge on the Farm, ,Lumen, ,Mask, ,Max Reinhardt, ,Outlands, ,Pinkie Maclure, ,Pompeii, ,Pumajaw, ,Radio 3, ,Sam Parr, ,scotland, ,Sleaze, ,The Safe Inside, ,Tiana Dunlop, ,Uncut, ,Vicky Fallon

Similar Posts: