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Wolf and Badger Pop Up Store at Selfridges: Launch Party Review

Yesterday I popped down to Selfridges for the opening of the Wolf and Badger pop-up concept store. Amongst the high society ladies and bog-roll clad performance artists lurked some arty designer gems for the well off.

Written by Amelia Gregory

WolfandBadger skull
Flock skull by Stuart Richards. All photography by Amelia Gregory.

I don’t often head into town for launches after work these days but I was intrigued enough by the sound of the Wolf and Badger pop up store in Selfridges to request a ticket from them and make the trek over on my bike. Even though it was raining and I now have a snuffle.

There’s probably a reason why I don’t get asked to parties at that temple to consumerism Selfridges – it’s hallowed halls are all gleaming and full of trinkets and I don’t know that the readers of my website have much money to spend in them. I certainly don’t. But it’s rather wonderful to visit once in a blue moon – especially the food hall, where I couldn’t resist picking up some Marmite flavoured biscuits by Fudges (shaped like Marmite pots!) as a special treat. Now there’s a brand diffusion I really can’t get enough of…

WolfandBadger Selfridges window display by Kyle Bean
The current window display by Kyle Bean.

On arrival I could see what was rather a swanky affair through the windows as I peered past a rather wonderful fairytale castle made out of old books. Inside some furiously groomed folk filled the aisles as they fuelled up with champagne and jellybeans. A couple of ladies with bog roll wigs delivered creamed canapes from a side table and there was so much people watching potential that I found it hard to concentrate on the work being sold.

WolfandBadger amelia gregory
WolfandBadger launch photo by Amelia gregory
Not sure about this as a look…

Along the back wall a vision of Amy Winehouse in buttons was on display centre stage by the artist Sarah Gwyer. We particularly admired the clever use of old Costa Coffee service badges in the hairpiece on her beehive.

Wolf and Badger launch display amy

Next door a digital parakeet by Troy Abbott boggled my mind somewhat. Erm… fun, but do we really have energy to waste with fripperies like this?

WolfandBadger launch photo by Amelia gregory

I preferred the plates and cups with curly bites taken out of them – created by the designer Evthokia. And over the top it might be but I adored the opulent ceramic ware from Jasmin Rowlandson: great curlicued gold and cream extravagances inspired by coral reefs and wood. Note to Wolf and Badger: it’s a shame the names of artists were hammered out in metal, making them incredibly hard to read and take note of.

WolfandBadger launch photo by Amelia gregory
Not your usual crockery from Evthokia.

WolfandBadger launch photo by Amelia gregory
WolfandBadger launch photo by Amelia gregory
Ceramic ware from Jasmin Rowlandson.

On the tables knuckle duster jewellery by Gisele Ganne was equally over the top. I can’t much imagine anyone wearing this stuff but it was fun to marvel at it in a glass case.

WolfandBadger gisele ganne
Knuckle duster madness by Gisele Ganne.

Maybe I’m suddenly getting a little more low key in my old age, but I was more drawn to the delicate gold filigree jewellery of Mallarino. I often gaze longingly at the Indian wedding earrings in the windows of the shops on Bethnal Green Road, and this seemed to be greatly inspired by such designs.

WolfandBadger launch photo by Amelia gregory
Botoxed high society lady.

WolfandBadger launch photo by Amelia gregory
And not quite so botoxed (or high society) lady.

As we left I picked up a satisfyingly heavy goodie bag from Selfridges – unfortunately it wasn’t anything exciting from Wolf and Badger. Just a bog standard notebook.

Even if you haven’t got the cash to flash, the Wolf and Badger pop up concept store is worth popping into for some cool West London designer inspiration if you’re in that part of town. It’s only on between the dates of 12-31 August 2010.

WolfandBadger launch photo by Amelia gregory


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One Response to “Wolf and Badger Pop Up Store at Selfridges: Launch Party Review”

  1. [...] & Badger have a reputation for putting on great events – people who attended their pop-up store / exhibition at Selfridges can attest to that. Last night was no exception.. on arrival we were greeting by a DJ in a badger [...]

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