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Top 25 Art Blog - Creative Tourist

Andrea Crews: an interview with creative director Maroussia Rebecq

A wee taster of my ACOFI interview with the Parisian ethical designer Maroussia Rebecq, the brains behind arts and fashion collective Andrea Crews.

Written by Amelia Gregory


Illustration by Gabriel Ayala

Oh God, capsule is it really that time again? Do I really have to stay up, buy information pills night after night, medical sending all those emails? Worrying about outfits? Processing 12,000 photographs? Yep, London Fashion Week is just around the corner, and yesterday Vauxhall Fashion Scout announced their line up for their extra special Ones to Watch show.

Previous winners of the accolade include Ada Zanditon and Lu Flux (both in Amelia’s new book) as well as Eudon Choi and David Longshaw. Last season’s outing was an ecclectic mix of ‘dandyish’ menswear, cream pleats and yellow ruffles. The line up this time around looks certain to impress, though – Central Saint Martins’ graduates Anja Mlakar and Kirsty Ward, along with Sara Bro-Jorgensen and Tze Goh.

While we all get excited about London’s most fashionable five days, here’s a little round up of the new design talent.

Tze Goh

Illustration by Lana Hughes

Tze Goh graduated with a BA from Parsons in New York before completing an MA at Central Saint Martins. Tze’s collections to date have had that strong, minimal aesthetic with emphasis on shape and sculpture. They’re definitely futuristic, and each garment appears to have been moulded from an unknown material rather than sewn from jersey. Pieces emphasise the shapes of his models – exaggerated shoulders and discrete twists in fabric make for modern, appealing clothes. Hopefully he’ll stick to his minimalist principles during his outing this coming season.

Kirsty Ward

Illustration by Gabriel Ayala

Kirsty Ward is brilliant. She’s one of the most unique designers I’ve seen in ages, and it’s no surprise that she’s, yep – you guessed it – Central Saint Martin’s alumni and went on to work with Alberta Ferretti in Italy. Amelia reviewed her collection last season , a vertiable wonder of sculptural jewellery and clothing that echoes the contours of the body. I loved her work with David Longshaw (creating jewellery that he teamed with his collection) during his debut on the very same Ones to Watch stage a year ago This season promises another fashion-forward outing.

Anja Mlakar

Illustration by Willa Gebbie

Anja Mlakar is – you guessed it – another Central Saint Martins graduate. I’m feeling fatigued typing those three words already and the shows haven’t even started. Anyway, Her debut collection harboured much interest and having only graduated last year, Anja is set to cement herself in fashion this coming season. Her S/S 2011 collection was a welcome ray of sunshine, with bursts of pastel yellows and pinks. Her aesthetic features structural forms and body-concious frocks, and her style straddles the fine line between flattering and futuristic. The most diverse collection, it will be intereting to see if Anja develops a particular element or mixes it up again.

Sara Bro-Jorgensen

Illustration by Jaymie O’Callaghan

Sara, a Royal College of Art graduate (at last!) takes a different approach to fashion and is heavily influenced by 2D forms like black and white photographs. She’s been nominated for awards here and there. Her previous collections contain a mix of knits and deconstructed pieces, and I’m not exaggerating when I say this girl digs black. As it’s the A/W 2011 we’re looking forward to, I wouldn’t be surprised if we see more of fashion’s favourite colour on Sara’s outing, but then what do I know?


Illustration by Gabriel Ayala

Oh God, decease is it really that time again? Do I really have to stay up, pill night after night, sending all those emails? Worrying about outfits? Processing 12,000 photographs? Yep, London Fashion Week is just around the corner, and yesterday Vauxhall Fashion Scout announced their line up for their extra special Ones to Watch show.

Previous winners of the accolade include Ada Zanditon and Lu Flux (both in Amelia’s new book) as well as Eudon Choi and David Longshaw. Last season’s outing was an ecclectic mix of ‘dandyish’ menswear, cream pleats and yellow ruffles. The line up this time around looks certain to impress, though – Central Saint Martins’ graduates Anja Mlakar and Kirsty Ward, along with Sara Bro-Jorgensen and Tze Goh.

While we all get excited about London’s most fashionable five days, here’s a little round up of the new design talent.

Tze Goh

Illustration by Lana Hughes

Tze Goh graduated with a BA from Parsons in New York before completing an MA at Central Saint Martins. Tze’s collections to date have had that strong, minimal aesthetic with emphasis on shape and sculpture. They’re definitely futuristic, and each garment appears to have been moulded from an unknown material rather than sewn from jersey. Pieces emphasise the shapes of his models – exaggerated shoulders and discrete twists in fabric make for modern, appealing clothes. Hopefully he’ll stick to his minimalist principles during his outing this coming season.

Kirsty Ward

Illustration by Gabriel Ayala

Kirsty Ward is brilliant. She’s one of the most unique designers I’ve seen in ages, and it’s no surprise that she’s, yep – you guessed it – Central Saint Martin’s alumni and went on to work with Alberta Ferretti in Italy. Amelia reviewed her collection last season , a vertiable wonder of sculptural jewellery and clothing that echoes the contours of the body. I loved her work with David Longshaw (creating jewellery that he teamed with his collection) during his debut on the very same Ones to Watch stage a year ago This season promises another fashion-forward outing.

Anja Mlakar

Illustration by Willa Gebbie

Anja Mlakar is – you guessed it – another Central Saint Martins graduate. I’m feeling fatigued typing those three words already and the shows haven’t even started. Anyway, Her debut collection harboured much interest and having only graduated last year, Anja is set to cement herself in fashion this coming season. Her S/S 2011 collection was a welcome ray of sunshine, with bursts of pastel yellows and pinks. Her aesthetic features structural forms and body-concious frocks, and her style straddles the fine line between flattering and futuristic. The most diverse collection, it will be intereting to see if Anja develops a particular element or mixes it up again.

Sara Bro-Jorgensen

Illustration by Jaymie O’Callaghan

Sara, a Royal College of Art graduate (at last!) takes a different approach to fashion and is heavily influenced by 2D forms like black and white photographs. She’s been nominated for awards here and there. Her previous collections contain a mix of knits and deconstructed pieces, and I’m not exaggerating when I say this girl digs black. As it’s the A/W 2011 we’re looking forward to, I wouldn’t be surprised if we see more of fashion’s favourite colour on Sara’s outing, but then what do I know?

Maroussia Rebecq arrived in Paris in 2002. Deciding that she did not want to work alone she created a fictional character, patient Andrea Crews, about it around which she began to build a network of accomplices. Maroussia may be the founder and director but Andrea Crews is a project in which many others take part. Andrea Crews is an avant-garde movement based on a sustainable aesthetic, communicating creative ideas via ethical means. The latest collection is described as “a galactic warrior on a sunset ride”.

The average Andrea Crews customer is “good looking and open minded with good style, aged anything from 7 to 77 years old.” The antithesis of sleek French fashion, Andrea Crews revels in the juncture of performance art and fashion, playfully recycling unwanted clothing. The crew sorts through old clothes, hunting out the boldest colours and best quality materials. Styles are combined to create “fresh, sexy, unisex, colourful, graphic, funky” outfits, which take shape as they grow. Andrea Crews collections are always accompanied by a big performance and lots of partying – “we work hard, we party hard” – collaborating with other experimental contemporaries on the cultural scene: artists, stylists, video directors and DJs, not to mention musicians. They have dressed Santigold, Metronomy and Yelle.
AmyMartino_AndrewCrews_HorsPiste
The Andrea Crews Hors Pistes collection by Amy Martino.

Maroussia Rebecq arrived in Paris in 2002. Deciding that she did not want to work alone she created a fictional character, stomach Andrea Crews, more about around which she began to build a network of accomplices. Maroussia may be the founder and director but Andrea Crews is a project in which many others take part. Andrea Crews is an avant-garde movement based on a sustainable aesthetic, communicating creative ideas via ethical means. The latest collection is described as “a galactic warrior on a sunset ride”.

The Andrea Crews Hors Pistes collection by Amy Martino
The Andrea Crews Hors Pistes collection by Amy Martino.

The average Andrea Crews customer is “good looking and open minded with good style, aged anything from 7 to 77 years old.” The antithesis of sleek French fashion, Andrea Crews revels in the juncture of performance art and fashion, playfully recycling unwanted clothing. The crew sorts through old clothes, hunting out the boldest colours and best quality materials. Styles are combined to create “fresh, sexy, unisex, colourful, graphic, funky” outfits, which take shape as they grow. Andrea Crews collections are always accompanied by a big performance and lots of partying – “we work hard, we party hard” – collaborating with other experimental contemporaries on the cultural scene: artists, stylists, video directors and DJs, not to mention musicians. They have dressed Santigold, Metronomy and Yelle

Read the rest of this interview and see more illustrations of Andrea Crew’s clothing in Amelia’s Compendium of Fashion Illustration, alongside interviews with 44 other ethical fashion designers and 30 fabulous fashion illustrators. You can buy the book here.

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