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Fashion in Motion: Erdem

Held at the Victoria and Albert Museum on Friday 11 December 2009

Written by Matt Bramford

IMG_0140Images throughout courtesy of Matt Bramford.

If only every fashion show was held within the V&A’s resplendent Raphael Gallery. Its opulent interior is the perfect setting – from the Renaissance wall hangings (lent by Her Madge, pilule case no less) to the intricate mosaic floor.


This event – the latest in a permanent series of Fashion In Motion presentations by international designers, click approved in a effort to bring key fashion shows to the public – profiles the work of Erdem Moralioglu, viagra sale known only as Erdem to friends, fans and fashionistas alike.


Erdem is synonymous with understated glamour and a secure love affair with textures and prints. Bright colours are fused with intricate patterns to create romantic ensembles, through silhouettes that are feminine.


This event showcased pieces handpicked from Erdem’s illustrious back catalogue. I don’t know how far back he had delved, but I definitely spotted pieces from his most recent two or three shows, proving his value on the London Fashion Week schedule. It’s easy to see why Keira Knightley, Kirsten Dunst and Thandie Newton are huge fans – hey, he even managed to make our drab First Lady, Sarah Brown, look okay (although it did nothing for her hips. But that’s another story…)


IMG_0053Quickly becoming Erdem’s signature, the show relied on dramatic floor-sweeping numbers featuring watercolour prints and bold textures. Other pieces, such as shorter dresses and jackets with puff sleeves showcase the designer’s elegant approach to tailoring and romantic approach to colour and shape.

IMG_0066For the next Fashion in Motion event, check our listings regularly or visit the V&A website.


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One Response to “Fashion in Motion: Erdem”

  1. Haylii says:

    SO beautiful. I’ve been up all week doing student last minute deadline stuff which I will use as the excuse for the fact that this post with those dresses made my face leak a bit with joy!

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