Posts Tagged ‘London Fashion Week’
Pre-London Fashion Week S/S 2011 Interview: Ada Zanditon and ADZ
In the run up to London Fashion Week, Katie Antoniou chats to ethical fashion designer Ada Zanditon about how she's preparing for her show. She also gets the chance to talk about Ada's diffusion line, ADZ…
Written by Katie Antoniou
ADZ, illustrated by Jess Stokes
Whilst eco-couture has always been ahead of the times in terms of sustainability, it's often been left behind in the style stakes, unable to compete with mainstream, high fashion. Gradually though, a new breed of designer has emerged who is equally concerned with creating a cutting edge aesthetic as they are utilising sustainable and organic materials.
At the forefront of this movement is Ada Zanditon, whose designs experiment with shape and texture in a way that is unsurprising once you learn that she originally interned with Alexander McQueen and Gareth Pugh. After establishing her own eco-luxury womenswear line in March 2008, Ada has gone on to raise awareness of everything from eco fashion to politics through the likes of the Think Act Vote campaign. Ada took the time to answer a few questions for us about the inspiration behind her new range ADZ, and the future of eco fashion.
