Illustration beautifully created by Saroj Patel.
Despite my best efforts to ignore my alarm yesterday morning (much to my boyfriend’s annoyance), I still managed to make the 9am showcase of Betty Jackson’s AW10 collection. Having risen much earlier than I would normally care to on a Sunday (with the days of enforced church visits long behind me), I had a spring in my step and a positive outlook on the day – at least until it started lashing with rain.
Photography courtesy of Rachael Oku
Luckily Betty didn’t disappoint and put on a cracking show, totally worth any early morning wake-up call. I would even go as far as to say this was my favourite show of the season so far, where each and every garment was a vision of beauty, winking at me and trying to tempt and seduce me to part with my hard earned cash (or should I say Job Seekers Allowance?!)
JSA was certainly the last thing on Betty’s mind, for her AW10 collection models were dripping with expensive looking tan leather embellishments and accessories, luxurious furs and heavy brocades – so beautiful and opulent that they wouldn’t be out of place as soft furnishings in a posh stately home. Balancing amazingly well on vertiginous heels, the models sashayed down the catwalk in quick succession with Betty hitting us again and again – and again – with strong look after look, producing the most relevant, feminine and flirty collection I’ve seen so far.
As a designer who unsurprisingly has a huge following, Betty stayed true to her trademark design aesthetic producing a collection of ultra-chic pieces that are perfect for all occasions, possessing the versatility that can carry them from day to night, also looking perfect for trans seasonal wear. With the colour brown featuring heavily in each look, the collection had a great autumnal feel with light mackintoshes, cropped trousers and dresses a plenty. As a lover of textiles and textures alike I had many favourite pieces, from the military influenced sleeveless blouse and matching mini skirt combo to the gorgeous belted leopard print furs, overcoats and trousers. I also loved Betty’s use of cord, one of my favourite and most luxurious fabrics, partnering it with gold lame tops and overcoats.
Chunky knitwear also made a welcome return to the catwalk with Betty creating her own spin on the traditional Argyle jumper, instead using what appeared to be a python print. With this fashion forward thinking; Betty proved exactly why she is one of Britain’s most loved women’s wear designers at the forefront of her game.
Tags:
AW10 collection, Betty Jackson, Erin O'Connor, Hillary Alexander, Job Seekers Allowance, lfw, Saroj Patel, Zandra Rhodes


















