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Top 25 Art Blog - Creative Tourist

London Fashion Week: Day One

Noir and Ashish A/W 09, 20th February 2009

Written by Jennifer McNulty

The day started off with London transport, buy visit this site as usual, doctor ruining my life. The district line was delayed/suspended/just took bloody ages, meaning that I missed the first show I intended on seeing. This was due to over-crowding at South Kensington, as Fashion Week started during half term week, cue 6 million children/parents/tourists trying to get to the Natural History Museum, along with the fashionistas….not a good mix.

By the time I got to the BFC tent, the fashion pack were filing in for the Esthetica launch. Esthetica is the only show of its kind in the world, dedicated to celebrating ethical designers. Noir kicked things off to the not-so-subtle sounds of Hole’s Celebrity Skin, with a polished but edgy collection of, perhaps obviously, black clothes. There was then a drastic music change, a choir singing Creep by Radiohead, a strangely haunting rendition to accompany the more delicate shape of the second half of the collection. With the much quieter musical accompaniment, the unfamiliar sound of hundreds of camera shutters going off can be heard and fittingly adds to the ethereal quality.

Best discovery of the day? The Fashion Bus! When I was told about it, it conjured up images of a magical, playdays-style bus of couture. In reality it’s a coach with London Fashion Week written down the side but still, it served its purpose of getting us from the main South Kensington location to the Hippodrome in Leicester Square, without having to cross the path of my arch-enemy, London transport.

The reason we trekked across town was for Ashish. And it was completely worth it, as what unfolded was far more than just a fashion show. There was live music provided by VV Brown (wearing a dress from the collection), acrobats, a big circus setting and clowns….well, not actual clowns but the pom-poms on some of the looks combined with the hyper colour clash styling surely owed a debt to Coco somewhere along the line.

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And here are some snaps of what we’ll all be wearing come Autumn:

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Perhaps not that last one so much…
Particular note should be taken of the amazing wedged, animal print shoe boots that all the models – and VV Brown were sporting:

Ashish-AW-09-shoes.jpg

This show was brilliant escapism, with some very wearable individual pieces once you separate them out from the styling. It felt like an afternoon at the circus, rather than just a fashion show, and in such a competitive week, Ashish has ensured that his show will be one everyone remembers this season.

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