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Top 25 Art Blog - Creative Tourist

London Fashion Week S/S 2012 Catwalk Review: Jena.Theo

For women everywhere who aspire to answer the door looking head-to-toe sexy, Jena.Theo were drawn to the femme fatale figures of film noir in their latest collection boasting seductive luxe-loungewear. Held on Friday 16th September in the shabby-chic My Beautiful City on New Oxford Street.

Written by Georgia Takacs

Jena Theo 1 by Phoebe Kirk London Fashion Week S/S 2012
Jena.Theo S/S 2012 by Phoebe Kirk

Amongst eight shows that made up a usual manic Friday for Amelia’s Magazine at London Fashion Week, find Jena.Theo was my undisputed fave.

Jena Theo SS12 London Fashion Week by Sam Parr
Jena.Theo S/S 2012 by Sam Parr

London Fashion Week has once again gone all Shoreditch-chic with it’s disused warehouse fashioned venue, My Beautiful City. Giant faintly-lit lightbulbs filled the ceiling directly above the catwalk, their glow fading in and out, and the large, dark airy space boasted distressed stone floors and walls. The catwalk set-up felt surprisingly intimate too, a rarity for an on-schedule venue, which I loved.

Jena Theo 1 S/S 2012 London Fashion Week

Jena Theo 4 S/S 2012 London Fashion Week

Jena Theo 3 S/S 2012 London Fashion Week

With such a laid-back sultry setting, Jena.Theo had chosen just the right venue for their S/S 2012 collection. The colour palette consisted of black, smoky grey, white and cream and brighter colours were restricted to pastel hues to create a more calm un-garish look. Colours also bled into one another on a canvas of fluid silks and satin that billowed behind models as they walked. Inspired by the leading ladies of film noir, masses of draped and tapered fabric created each sexy garment, taking Jena.Theo away from their usual more structural silohette and elevating the collection to it’s “lounge-wear for the seductress” self-definement.

Jena Theo 2 S/S 2012 London Fashion Week

Jena Theo FINAL 6 London Fashion Week S/S 2012

Jena Theo 2 - Illustration by Phoebe Kirk - London Fashion Week S/S 2012
Jena.Theo S/S 2012 by Phoebe Kirk

The collection’s casual element took form in oversized boyfriend-esque shirts, parkas exposing bare chest (boob-flashing seems to be a hot trend this season! – see Shao Yen) grey jersey tees with a twist, a-symmetric shirt dresses and silky drop-crotch trousers.

Jena Theo 7 S/S 2012 London Fashion Week

Jena Theo 8 S/S 2012 London Fashion Week
I was with the The Fash Pack‘s Naomi Mdudu after the show when she commented on the ‘overdone drop-crotch trousers by Jena.Theo. Maybe they have been overdone by the brand in the past, but – with a lounge-luxe look to die for – I sure felt they fit into this collection. And, for those that urge to show off those sexy pins, contrasting black hot-knickers and ultra-tight jeans also made an appearance.

Jena Theo 9 S/S 2012 London Fashion Week

Jena Theo 10 S/S 2012 London Fashion Week

Jena Theo 11 S/S 2012 London Fashion Week

Model beautifying included very appropriate bouncy back-combed curls AKA. sexy slept-in bed hair and, unfortunately, some very caked-on, messy make up that even showed up on the professional photographs post-show. Bad move.

Jena Theo 12 S/S 2012 London Fashion Week

Jena Theo 13 S/S 2012 London Fashion Week

Jena Theo 15 S/S 2012 London Fashion Week

The stunning hand-painted silks, which utterly won my heart up-close, turns out to be the work of Jena.Theo‘s collaboration with London-based artist O.Two. He initially worked with aerosol on walls and vertical surfaces and has now applied his style to canvas and fabric, creating a misty, ambient effect. Bold but fluid shapes across fluttering fabric flowed from one look to the next, as an AMAZING playlist consisting of Austra and Trent Razor/Atticus Ross pumped from the sound-system (possibly the best fashion show soundtrack I have ever experienced).

Jena Theo 16 S/S 2012 London Fashion Week

Jena Theo 17 S/S 2012 London Fashion Week
All photography by Duilio Marconi

From harem to hot pants, cinched-in waists to flowing kaftans, the Jena.Theo design duo managed to grasp the essence of the perfect wardrobe for the ultimate femme fatale with both taut and loose silohettes. Now, if only I could actually afford to lounge around the boudoir looking this good. *sigh*

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