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Top 25 Art Blog - Creative Tourist

Jena.Theo: London Fashion Week A/W 2013 Catwalk Review

For A/W 2013 Jena.Theo mixed contemporary shapes with 90s Rave era iconography to create a feminine collection, shown at the Portico Rooms in Somerset House on Friday 15th February 2013.

Written by Alex Kessler

Jena Theo AW13 LFW by Charlotte Edey
Jena Theo A/W 2013 by Charlotte Edey

The Smiley faces dripping with acid plastered across the walls and Aphex Twin’s Window Licker as soundtrack set the tone for a trippy Jena.Theo show in the Portico Rooms at Somerset House.

Jena Theo A/W 13
Each model stepped out with matching tangelo lips and patent platform booties to stand together, sullenly cool and untouchable like the mean girls at school; which meant that of course I immediately wanted to be their best friend.

Jena Theo AW13 by Sarah Bogott
Jena Theo A/W 2013 by Sarah Bogott

The Jena.Theo colour palette was brave, with acidic pops of fuchsia, green, yellow and orange juxtaposed against black and gold. The textures provided another contrast; stiff denim and leather merging with soft silk and suede. The silhouette of this collection was voluminous; with tops worn several sizes too big and skirts dramatically flared or bubbled in various lengths.

Jena Theo A/W13

Favourites were the suede fuchsia drop-shoulder sweater paired with silky harem trousers and the over-sized fold over t-shirt dress in colourful graphic print with a giant orange smiley face sprayed across the front, worn with a bad-ass choker.

Jena Theo by Angelica Moreno
Jena Theo A/W 2013 by Angelica Moreno

There was reference to Hunter S. Thompson’s book Hell’s Angels, with this quote as the show inspiration: “The girls stood in a group, wearing bright lipstick and the black, wary expressions of half bright souls turned mean and nervous from too much bitter wisdom in too few years.” You would not funk with these girls, but my goodness did I want their clothes.

Jena Theo A/W13
All photography by Alex Kessler


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