Amelia's Magazine | Orlebar Brown: London Collections: Men S/S 2015

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Orlebar Brown: London Collections: Men S/S 2015

Topless men and dogs: Orlebar Brown know their LC:M audience. Here's what happened during the S/S 2015 presentation at their Floral Street store on Monday 16 June.

Written by Matt Bramford

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Orlebar Brown S/S 2015 by Helen Marudas

After the KTZ show on Monday I wandered down to Floral Street in Covent Garden to the Orlebar Brown store, where I found a rather excited crowd gathered in front of the shop’s façade. Four incredibly handsome guys with ripped bodies were struggling with a variety of dogs, and as I surveyed them I made a mental note to stop eating quite so many burgers.

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All photography by Matt Bramford

Inside the store, more models showcased Orlebar Brown‘s S/S 2015 collection. Simple, bright shorts with metal fastenings were the mainstay, along with patterned shirts and basic, beach-ready footwear. ‘Under the sea’ was this year’s theme, translated with aquatic spiral and coral reef prints. I love the photographic printed pieces that the brand has become famous for, and I’ve added the Slim Aarons-esque t-shirt and shorts to my wishlist.

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Back outside, the topless models still struggled with dogs. I felt so sorry for the gent that had obviously pulled the short straw and had to struggle with a Great Dane the size of a Shetland pony. You wouldn’t catch David Gandy doing this. I stifled LOLs as the great beast dragged the model passionately in the opposite direction from the store with gusto, while dog trainers desperately tried to catch up with them. It was like a sexy version of a Chuckle Brothers‘ sketch. Of all the dog breeds, why you would hire a four-legged recipe for disaster is beyond me, but it was a memorable presentation to say the least.

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