Listings

    No events to show

Follow

Twitter

|

Facebook

|

MySpace

|

Last.fm

RSS

Subscribe

Top 25 Art Blog - Creative Tourist

Post-London Fashion Week Interview: Minna

As her stellar new collection launched at this season's London Fashion Week, we caught up with Minna, Finnish fashion designer, to find out what's behind the label and what's up next…

Written by Jemma Crow

Masters of Reality return with their latest mind altered offering to master their, treat cialis 40mg well, reality.

Masters of Reality’s sixth and latest record Pine/Cross Dover is a welcome return of the classic American desert kings who have many rock and roll fingers in many Palm Desert pies. Although released in 2009, the record is making waves over in the UK now. Presented as two halves, the question is Pine/Cross Dover, their first record in five years, any good?

As a pretty big Queens of the Stone Age fan, I was keen to dip my toe into the pool of rock and branch away from my Tension Head (a track which has incidentally been on my top five records for the last decade), let my ears broaden their taste and listen to fellow desert rockers Masters of Reality, which although I was quite familiar with them I hadn’t fully appreciated. Main member and founder Chris Goss has produced many QOTSA records, and so it’s a clear lineage many make associating the two bands together. To my bountiful joy I was pleased with what I heard in the shape of Pine/Cross Dover, kicking off with King Richard TLH, epitomizing from the outset the classic chugga chugga desert rock sound in a nutshell. This song makes me want to get up to get down, swing my limbs around the room and air drum to the max. Which, after doing so left me injured, but on a futuristic trip through nostalgia at the cusp of the desert rocking it’s best.

Aside from the belting opener, stand out tracks include the blissful Always, pounding with its repetitive drum beats and guitar riffs commonly associated to bands in the Palm Desert scene. The instrumental Johnny’s Dream, broadens the sound and style of Masters of Reality to something more then what many have said to be within the realms of stoner rock. Johnny’s Dream is pure end credit music and an awakening to the bands’ previous explorations. Further tracks to download include Absinthe Jim and Me, and the juggernaut Up In It, with Dave Catching playing guest guitar on the former – a fellow member of the desert rock scene and collaborator to many Josh Homme projects, including touring with Eagles of Death Metal last year. Masters of Reality, who add a dash of dark riff house blues to complete their newest record, are for anyone who has overplayed their Queens of the Stone Age records (which does happen) and are after a darker and deeper foray into the light of desert rock at it’s best. Due to tour the UK supporting The Cult in early 2011, if you’re into psychedelic, desert rock and dirty riffs, this is a band you don’t want to miss.

Masters of reality Pine

Masters of Reality return with their latest mind altered offering to master their, price well, dosage reality. Their sixth and latest record Pine/Cross Dover is a welcome return of the classic American desert kings who have many rock and roll fingers in many Palm Desert pies. Although released in 2009, buy the record is making waves over in the UK now. Presented as two halves, the question is Pine/Cross Dover, their first record in five years, any good?

As a pretty big Queens of the Stone Age fan, I was keen to dip my toe into the pool of rock and branch away from my Tension Head (a track which has incidentally been on my top five records for the last decade), let my ears broaden their taste and listen to fellow desert rockers Masters of Reality, which although I was quite familiar with them I hadn’t fully appreciated. Main member and founder Chris Goss has produced many QOTSA records, and so it’s a clear lineage many make associating the two bands together. To my bountiful joy I was pleased with what I heard in the shape of Pine/Cross Dover, kicking off with King Richard TLH, epitomizing from the outset the classic chugga chugga desert rock sound in a nutshell. This song makes me want to get up to get down, swing my limbs around the room and air drum to the max. Which, after doing so left me injured, but on a futuristic trip through nostalgia at the cusp of the desert rocking it’s best.

Chris Goss
Chris Goss – something of a character!

Aside from the belting opener, stand out tracks include the blissful Always, pounding with its repetitive drum beats and guitar riffs commonly associated to bands in the Palm Desert scene. The instrumental Johnny’s Dream, broadens the sound and style of Masters of Reality to something more then what many have said to be within the realms of stoner rock. Johnny’s Dream is pure end credit music and an awakening to the bands’ previous explorations. Further tracks to download include Absinthe Jim and Me, and the juggernaut Up In It, with Dave Catching playing guest guitar on the former – a fellow member of the desert rock scene and collaborator to many Josh Homme projects, including touring with Eagles of Death Metal last year. Masters of Reality, who add a dash of dark riff house blues to complete their newest record, are for anyone who has overplayed their Queens of the Stone Age records (which does happen) and are after a darker and deeper foray into the light of desert rock at it’s best. Due to tour the UK supporting The Cult in early 2011, if you’re into psychedelic, desert rock and dirty riffs, this is a band you don’t want to miss.

Masters of reality Pine

Masters of Reality return with their latest mind altered offering to master their, approved well, approved reality. Their sixth and latest record Pine/Cross Dover is a welcome return of the classic American desert kings who have many rock and roll fingers in many Palm Desert pies. Although released in 2009, the record is making waves over in the UK now. Presented as two halves, the question is Pine/Cross Dover, their first record in five years, any good?

As a pretty big Queens of the Stone Age fan, I was keen to dip my toe into the pool of rock and branch away from my Tension Head (a track which has incidentally been on my top five records for the last decade), let my ears broaden their taste and listen to fellow desert rockers Masters of Reality, which although I was quite familiar with them I hadn’t fully appreciated. Main member and founder Chris Goss has produced many QOTSA records, and so it’s a clear lineage many make associating the two bands together. To my bountiful joy I was pleased with what I heard in the shape of Pine/Cross Dover, kicking off with King Richard TLH, epitomizing from the outset the classic chugga chugga desert rock sound in a nutshell. This song makes me want to get up to get down, swing my limbs around the room and air drum to the max. Which, after doing so left me injured, but on a futuristic trip through nostalgia at the cusp of the desert rocking it’s best.

Chris Goss
Chris Goss – something of a character!

Aside from the belting opener, stand out tracks include the blissful Always, pounding with its repetitive drum beats and guitar riffs commonly associated to bands in the Palm Desert scene. The instrumental Johnny’s Dream, broadens the sound and style of Masters of Reality to something more then what many have said to be within the realms of stoner rock. Johnny’s Dream is pure end credit music and an awakening to the bands’ previous explorations. Further tracks to download include Absinthe Jim and Me, and the juggernaut Up In It, with Dave Catching playing guest guitar on the former – a fellow member of the desert rock scene and collaborator to many Josh Homme projects, including touring with Eagles of Death Metal last year. Masters of Reality, who add a dash of dark riff house blues to complete their newest record, are for anyone who has overplayed their Queens of the Stone Age records (which does happen) and are after a darker and deeper foray into the light of desert rock at it’s best. Due to tour the UK supporting The Cult in early 2011, if you’re into psychedelic, desert rock and dirty riffs, this is a band you don’t want to miss.


Illustration by Faye West

Recently in the midst of London Fashion Week (S/S 2011 already I hear you say?!) I had the chance to interview a designer who’s no stranger to the bi-annual tradition, buy nor Amelia’s Magazine. Her last interview with us took place before Fashion Week in February when the Minna brand was early in its second year and we have since seen her A/W 2010 collection provide a culmination of gothic lace and textured velvet loved by many.

But this year Minna was back to show at Estethica again, view so it was time to catch up with her whilst eyeing up her S/S 2011 look.


Minna at Estethica. All photography by Jemma Crow

So you’re back for another season within Esthetica, illness how do you think this collection is different to your others and what are you hoping to offer to the customer?
Well this season we are going back to what we do best; hand finished and truly-vintage looking pieces. We wanted each piece to look like it was a ‘one of a kind.’ This is something we achieve by tea dying vintage lace and leaving the hemlines slightly frayed. The end result is a collection of beautiful feminine pieces that are designed to suit every shape and size. I’m very excited about this collection as we’ve put into good use everything that we’ve learnt about the customer and what she wants for the past two years.


Illustration by Antonia Parker

Sounds exciting. So what has been you real drive and inspiration behind the SS11 collection?
Well I love summer so designing this collection is always the easiest for me and is always lots of fun; the only problem is that I had too many ideas to put into work. I suppose the inspiration me and my team worked from was based around the ‘Alice in Wonderland’ movie of which my daughter is a huge fan (and Minna herself could watch all day long), both other inspirations came from laid back summer afternoons in the South of France where I spend a lot of time with my family. I think it’s the slow pace of life there and the beautiful architecture to see that puts me into a creative mood.

The A/W 2010 looks on the website are beautiful and very gothic. The Claudia dress especially is amazing and very inspirational. Who do you see as your customer and where do you imagine her wearing the pieces? Is it something that you bear in mind when you create the look?
In the winter I am always craving darker pieces so that’s what I love to create for my customer. I also a big fan of creating pieces that are functional and think dresses are the perfect mix of functionality and fashion; that’s the reason there were no tops in my A/W 2010 collection. I think I directed [the collection] towards a more mature audience and I think it’s apparent that as I get older so does my design style. But it’s about not being too serious; I think its important to pay attention to the little details and the collar on the Claudia dress (very Peter Pan-esque) adds just the right amount of playfulness.

Too right that they’re not too serious (and who in fashion should be?!). I have a bit of a crush on that piece right now to kick start my autumn winter look. And from a (recently) London girl what do you think of the style in our capital? How does it compare with the Finnish style you experienced at home?
What I love about the Brits is that they’re not afraid of breaking the rules; and I’m a big believer that the rules are there to be broken. People over here aren’t just following the trends, they have their own individual style that they translate into so many different looks in their outfits. I think you’re lucky to have the British High Street here as it’s the best in the world; its cheap and accessible but it also makes it very hard for smaller brands to compete with the Primark and Topshop’s of the world.
Finland is completely different and it’s a very expensive and tricky market to break into but if you can crack it then Finnish customers are amongst the most loyal I know. In fact you can probably count on one hand the number of brands in the market. Weather is also a big issue out there though and the Finnish need like their pieces to be simple and serviceable whilst still following the trends. They have to be functional and people have to have a functional winter wardrobe to get through the seasons.
Saying this I am surprised every time I visit Finland again as there’s a new generation of fearless fashionista’s emerging who but their pieces over the internet and aren’t afraid to experiment with fashion. After all, Fashion should be fun and that’s what I try to create with my pieces and what I hope the customer gets from them too.

Thank you so much, Minna. Sounds like a great philosophy to have when looking at a collection and SS11 sounds like it will be a great year for you. I’m looking forward to it already! And put me on the list for a Claudia dress too, as you say everyone needs a functional winter wardrobe. Thanks and congratulations for London Fashion Week.

Tags:

, , , , , , , , , ,

Similar Posts:

2 Responses to “Post-London Fashion Week Interview: Minna”

  1. [...] Amelia's Magazine | Post-London Fashion Week Interview: Minna [...]

  2. [...] result is this interview, complete with the mag’s usual gorgeous [...]

Leave a Reply