Emete Yarici by Jenny Lloyd
It’s impossible to miss the Make Lemonade pop-up shop as you walk up Chalton Street Market, with big windows displaying the warm and cosy scene for everyone to see. Even standing across the street you can see Make Lemonade founder Emete Yarici pottering around, accompanied by her interns Holly-ann Ladd and Bettina Krohn.
Make Lemonade pop-up shop
Step inside and you’ll find a myriad of treasure, starting with clothes from the Make Lemonade range of one-off vintage finds. As Emete talks me through the contributions from the various designers and artists around the shop it becomes clear this is very much a collaboration. ‘I have been working on getting a shop for over a year, but it’s been a mad rush at putting everything together as I only found out I was getting this shop last week,’ says Emete.
Illustration by Joana Faria
Holly-ann has been collecting vintage charms and made them into necklaces, explains Emete, while more accessories are on display from knitwear designer Louise Dungate. The walls are covered by charity shop finds, as well as prints from graphic designers Dan Sayle and Oschon Wespi-Tschopp. This comes from a tie-up with environmentally friendly printers Hato Press. ‘We will be doing a live screenprinting session here on Saturday, where people can choose a design and have it printed on a bag,’ says Emete.
On Wednesday 26th there will be a free styling evening, followed by a music night on the 28th. Norwegian pop and jazz singer Jenny Moe will provide entertainment, alongside the group The Youth. ‘People can bring their own drinks and there will be lots of cushions, so people can come and talk and chill out,’ says Emete. More details of this and other events, including a film screening yet to be confirmed, can be found on the Make Lemonade Facebook page.
Textile print designer Temitope Tijani has provided a special range of her colourful handmade bags and jewellery, while Supermarket Sarah has created a wall of items from the shop – these will go on sale from Supermarket Sarah’s website from 31st January. In addition to clothing, this includes a 1970s coffee set and a very clever apple-a-day calendar from Ken Kirton, who is also responsible for the Make Lemonade logo.
Temitope Tijani illustrated by Genie Espinosa
‘I wanted the shop to be a platform for many people to show their work, not just for our own stuff,’ says Emete, adding that most of the artists are friends, or friends of friends. Camden Council sponsors Make Lemonade’s rent for the pop-up shop, as part of a scheme to bring new business to Somers Town. This area between Euston and King’s Cross stations isn’t necessarily a retail destination, but the locals have been very welcoming, says Emete.
Make Lemonade will exist mainly on the internet for a while to come, but Emete doesn’t rule out a permanent shop down the line. But the next goal to get the brand into shops as permanent concessions, as well as continuing the collaboration with Asos and focusing on the blog. Along with Bettina, Emete will go to Paris this spring to scout for some higher-range vintage lines, but she wants to stay true to the initial idea of creating a reasonably priced vintage shop – something that isn’t that easy to find in London. ‘We want to make sure we stay close to our roots and remain a brand people want to be part of,’ says Emete, suddenly all shy when she has to be in front of the camera instead of behind the scenes.
Make Lemonade pop-up shop will be at 24 Chalton Street, London NW1 1JH until 1st February – after that find them on their website. For more information see our listing and the Make Lemonade Facebook page.
ASOS, Bettina Krohn, Chalton Street Market, Dan Sayle, Emete Yarici, fashion, Genie Espinosa, Hato Press, Holly-ann Ladd, Jenny Lloyd, Jenny Moe, Joana Faria, Ken Kirton, london, Louise Dungate, Make Lemonade, Oschon Wespi-Tschopp, Pop-up Shop, Somers Town, Supermarket Sarah, Temitope Tijani, The Youth, vintage
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