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Top 25 Art Blog - Creative Tourist

YMC: London Collections: Men S/S 2014 Catwalk Review

YMC bring their cool, laid-back attitude to London Collections: Men, presented at the Old Sorting Office on Monday 17 June.

Written by Matt Bramford

YMC S/S 2014 by Natasha Likes Tea

Fraser Moss and Jimmy Collins borrowed legendary designer Raymond Loewy‘s slogan ‘you must create‘ to launch their label back in 1995. The brand constantly evolves, better known by the acronym YMC, but the ethos behind Loewy’s words resonate through the heart of the clothing label even today.


All photography by Matt Bramford

A YMC show feels a bit like respite on the London Collections: Men line-up. The Corbusian mantra ‘form follows function’ runs through the core, and to judge them against Craig Green or Astrid Andersen would be totally missing the point. Relaxed tailoring with a modern edge, minimal silhouettes and unassuming, stylish, wearable separates have become the brand’s signatures.

This season the YMC boys took over the Old Sorting Office where I’d previously seen Topman Design. I derived pretty quickly that this was going to be right up my straße in comparison. A quietly confident crowd saw striped blazers and bombers with matching shorts, fusing the brand’s utilitarian aesthetic with a fun summer flavour.


YMC S/S 2014 by Natasha Likes Tea

These bold opening offerings were quickly followed by the brand’s unmistakable denims, tees and casual shirts. A quilted jacket was given a modern twist with a haphazard, swirling design in Chombray. Crisp, linen shirts featured oversized polka dots and revealed intricate, childlike patterns on the reverse. Sportswear complimented these subtle twists, from tapered joggers to sleeveless bomber designs with zip pockets. Floral shirts were worn effortlessly.

Oversized checks then made an appearance in subtle blues and greens. Basic white t-shirts with luscious marine-blue gradient hems made me yearn for a decent fucking summer.

A range of jackets closed the show: a blue overcoat with synched hood and sleeves, a play on the French utilitarian jacket and an oversized overcoat-cum-poncho with slits in the sides to expose arms.

Many a menswear designer could learn a thing or two from YMC‘s inimitable, laid-back blend of cool.

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