Amelia’s Magazine | Fashion East Menswear Installations: London Collections: Men A/W 2014 Presentation Review

Roxanne Farahmand A/W 2014 by Slowly the Eggs

Fashion East has brought the freshest designers to the London fashion catwalks for the last 13 years. It nurtures our newest talent and the likes of Jonathan Saunders, Gareth Pugh, Marios Schwab, Christopher Shannon and Lou Dalton have all propelled to success with the help of this non-profit organisation. Here’s a round up of this season’s showcase:


All photography by Matt Bramford

I was immediately drawn to Roxanne Farahmand‘s installation at the far side of the room; five guys draped over an Mk3 VW Golf Cabriolet head-to-toe in Nike apparel. Roxanne is a jeweller who graduated from London College of Fashion. Boy racers and the Max Power generation are Roxanne’s influences for this collection of hardcore knuckle dusters, geometric rings and necklaces.


It would have been easy to dismiss Massimo Casagrande‘s simple display of hanging shirts in a room where models were draped over sports cars or lit with red spotlights. Take a closer look, though, and you have an innovative range of unique garments – shirts that make use of bubble wrap patterns, silicone and even concrete.


Tom Ryling A/W 2014 by Aysim Genc

Tom Ryling continued to experiment with materials with this ‘Ready to Fight’ collection. Five solemn models wore black ninja masks with white trousers and jackets peppered with red graffiti details. The chaotic decorations contrasted the rigid, architectural forms of his silhouettes.


Liam Hodges‘ black and white collection – appallingly illustrated by this sole photograph because my camera gave up – was in stark contrast to the colours of his Fashion East counterparts. Workwear met streetwear with denim overalls, black and white bombers, panelled jackets and jersey pants. I urge you to check it out elsewhere and I apologise for my poor representation here.


The graphic lines of artist Robert Morris‘ sculptures provided Nicomede Talavera with a landscape for his A/W 2014 collection. A striking set of high-collared zip-up jackets, graphic blazers with rectangular panels and unusual combinations made for a unique first outing at Fashion East.

Categories ,AW14, ,Aysim Genc, ,fashion, ,Fashion East, ,installations, ,LCMAW2014, ,Liam Hodges, ,Maria Papadimitriou, ,Massimo Casagrande, ,Matt Bramford, ,menswear, ,Mercer Street Studios, ,Nicomede Talavera, ,Roxanne Farahmand, ,Slowly the Eggs, ,Tom Ryling

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